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Old wine, new bottles
Samuel Pepys wrote about daily life in London in the late 1600s.
Phil Gyford began to post Pepys diary as a blog, beginning with the January 1, 1660 entry which was published on 1 January 2003.
Social media circa 2008
Emergence of cheap, ubiquitous communication tools (broadband, computers, mobile phones)
Participatory, they invite contributions
Blogs, wikis, forums, virtual worlds, social networks
Weblog = we + blog
Computer-based journals were originally called “Weblogs” but one fellow hyphenated the word to make it fit his web page as “We” and “blog”
Other people took this to be a verb: I blog, you blog, he blogs, she blogs, we blog. It stuck.
A blog is what its content and its author(s) make it.
The blogosphere70 million weblogs
About120,000 new weblogs/day; 1.4 new blogs/second
3000-7000 new splogs (fake, or spam blogs) created every day
1.5 million posts per day, 17 posts per second
Japanese the #1 blogging language at 37%; English second at 33%; Chinese third at 8%
About 1/3 of posts include “tags”
Why are Blogs Big?
Blogs in common English
Blogging is simply put, easy, electronic, self-publishing.
Searchable, archived, shared, indexed
http://commoncraft.com/blogs
Parts of a blog
V/user expectations
Purpose
Audience
Database w/a pretty face
Tags, categories
Posts are the heart of the blog. They should include OUTLINKS & you might allow comments.
Link to “About you” information
Categories are useful to readers & to search engines
Trackbacks tell who is linking to your blog.
Conversations are two-way
Blog header - branding & ID information
Posts are the heart of the blog. They should include OUTLINKS & you might allow comments.
Link to “About you” information
Categories are useful to readers & to search engines
Trackbacks tell who is linking to your blog.
Conversations are two-way
Blog header - branding & ID information
the post
The link is the heart of it
Link for context & brevity
Illustrate, “mediate”
Connect & index - tags, categories
Invite interaction - comments, sharing
It’s a conversation
Interactivity & community via comments
Talk to me, look at me, see me (media files)
Widgets : what, why, and how (maps, apps)
RSS: Feeds and readers
Social networking gets connected (aggregators, feeds of feeds)
Beyond basics
The End
Useful URLs (handout)
http://currentbuzz.org
http://blogger.com
http://blog.meetup.com/351/
http://en.wikipedia.org/wiki/Blog_hosting_service
http://technorati.com
http://google.com/reader
http://www.wired.com/wired/archive/10.05/mustread.html?pg=2 (Weblogs are to words what Napster was to music)
http://www.techsoup.org/
http://mashable.com/2008/03/10/blogging-phone-tools/
http://www.sifry.com/alerts/archives/000493.html
by Barbara K. Iverson by Barbara K. Iverson [email protected] 5-08- 5-08-20082008
