Upload
eirikso
View
2.647
Download
2
Tags:
Embed Size (px)
DESCRIPTION
The broadcast industry, social media and Web 2.0
Citation preview
Eirik SolheimNorwegian Broadcasting Corporation
Blogging and social media
http://www.eirikso.com/2006/05/15/predicting-the-future/
Tell a story
http://www.eirikso.com/2007/06/03/so-what-happened/
http://eirikso.com/2006/05/16/the-convergence-that-makes-things-difficult/
2005
http://eirikso.com/2005/06/06/how-bob-the-millionaire-became-a-pirate/
eirikso.com
eirikso.com
eirikso.com
social media?
Image credit - Family watching TV: Danielle Saintonhttp://www.flickr.com/photos/dapmapmgmp/
social media?
Image credit - Concert: Pete Ashtonhttp://www.flickr.com/photos/peteashton/
Image credit - Concert with cellular: Nick Heldermanhttp://www.flickr.com/photos/nickhelderman/
social
Image credit - Cafe in Ljubljana - Eirik Solheimhttp://eirikso.smugmug.com
social
Image credit - Cafe in Ljubljana - Eirik Solheimhttp://eirikso.smugmug.com
Image credit - Logos: Ludwig Gatzkehttp://flickr.com/people/stabilo-boss/
Image credit - Snowkiting - Marius Arnesenhttp://happygolucky.no
Image credit - Snowkiting - Marius Arnesenhttp://happygolucky.no
Image credit - Snowkiting - Marius Arnesenhttp://happygolucky.no
“To do some facebooksofting”
http://eirikso.com/2007/11/05/facebooksofting/
Traditional media and marketing
http://eirikso.com/2006/12/22/broadcast-20/
http://eirikso.com/2006/05/23/the-future-of-tv-distribution/
http://eirikso.com/2006/11/22/more-on-the-conversation-and-the-content/
http://www.eirikso.com/2006/10/11/content-isnt-king/
http://eirikso.com/2006/10/30/the-conversation-society/
http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/
http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/
http://eirikso.com/2006/05/23/the-future-of-tv-distribution/
http://www.eirikso.com/2006/12/22/broadcast-20/
Traditional media and marketing
http://www.eirikso.com/2006/12/22/broadcast-20/
Blog. Definition.
Blog. Definition.
usability
http://www.eirikso.com/2006/10/09/when-will-a-new-technology-break-through/
http://eirikso.com/2006/06/16/the-power-of-citizen-journalism/
democratization of production
democratization of distribution
http://www.eirikso.com/2006/05/18/commercials-gone-wild/
the discussion and
the creativity
one year outside a window...
http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/
The discussion, the creativity, and the attention.
...is good for your business.
http://www.eirikso.com/2006/10/15/five-ways-to-check-a-web-site/
but before blogging will change your business...
you must change your communication strategy!
openhonestdirect
personallisten
conversation
openhonestdirect
personallisten
conversation
Blog. Definition.
high quality original content
patience
answer all comments
use images
http://www.eirikso.com/2007/06/05/close/
Use your logs
write an english article...
...just for the traffic and the google rank
http://www.eirikso.com/2006/10/03/goodbye-network-neutrality-in-norway/
http://nrkbeta.no/how-to-get-a-bigger-screen-on-nokia-n95-than-iphone/
http://nrkbeta.no/how-to-get-a-bigger-screen-on-nokia-n95-than-iphone/
http://www.engadget.com/2007/07/04/nokia-n95-one-ups-apples-iphone-via-unrefined-display-hack/
Heinrich Stammler
http://eirikso.com/2007/05/24/the-controversy-around-heinrich-stammler/
the front page
Start Pilot Prod.Air+Web
Start Pilot Prod.Air+Web
Video answer: http://youtube.com/watch?v=5v7Z6th9Olo
http://eirikso.com/2007/06/15/heinrich-stammler-the-us-friendly-version/
More from Heinrich Stammler:Interview with stammler: http://youtube.com/watch?v=mclvMMH4LX4The beer situation: http://youtube.com/watch?v=7zycjTsOZFA
http://eirikso.com/2006/11/26/all-the-tv-you-would-ever-want-on-the-internet/