Blogger Day Recap

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Event Information

• Event conducted in conference room at the Westin Domain

• Multiple one-hour chalk talk from OEM SME’s including:– Franklin Flint

– Josh Neland

– Deryl Browning, Product Group

– Zac Cravens – Non-standard customization engineer

– Shawn Hammer – Custom Branding Mechanical Engineer

– Tom Holt – Custom Branding Mechanical Engineer

– Donnie Gerhart – Software and BIOS customization engineer

• CFS/EBC tour

• Happy Hour and dinner at the Daily Grill in the Domain

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Bloggers in attendance

• John Obeto, Absolutely Windows

• Hector Russo, Geek’s Room (Spanish)

• Sandro Villinger, Windows-Tweaks (Germany)

• Jeffrey Powers, Geekazine

• Andrew Lyle, Neowin

• Devang Panchegar, Storage Nerve

• Kevin Houston, Blades Made Simple

• Brad Butner, Tech Virtuoso

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Agenda7:30-8:00 Breakfast

8:00-9:00 Welcome/State of the industry –Franklin Flint/Josh Neland

9:00-10:00 Dell OEM Solutions Customization Overview - Browning

10:00-11:00 Looking under the hood: Non-standard Customization: Cravens

11:15-1:00 Break/lunch

1:00-1:30 BIOS and Software Customization - Gerhart

1:30-2:30 Custom Hardware Branding – Hammer/Holt

2:30-3:30 Blogging/Q&A time

3:30-5:00 CFS Tour/Photo opps around Dell Campus

Schedule:

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Day-of Event Traffic Monitor                                                                  

*Data accurate as of 1:45pm CST

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Sample Tweets

“RT @johnobeto: At Dell OEM, engineering teams are available to interact with prospects/customers #delloemday [oem blog http://ow.ly/3oWE4]” “Reminder: Dell OEM differs from basic IT sales #delloemday” “Annual revenue of Dell OEM group: over a billion #DellOEMDay” “Dell does customized branding on [some?] products, very Interesting for large corporations #delloemday” “Reason #2 for using Dell OEM over do it your self: guaranteed solution. No worries that hardware will have issues #DellOEMDay” “RT @johnobeto: Dell OEM allows software appliance companies to come to market quickly without having to becoming hardware companies #delloemday” “Reason #1 for using Dell OEM over build-it-yourself: worldwide support #DellOEMDay”

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Dell OEM Day Twitterverse

• Tweeting started on December 10 and continues• 237 Tweets to date• 51 Unique Twitter Accounts• 10 Dell Employees• 8 Bloggers who attended event

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Photos from Event

Touring the EBC

Inside the T7500

Holt Discusses Bezels

Outside the EBCStreak Show and Tell

Gerhart Talks Custom BIOS

Bezel Close up

20+ pictures.Video capture of entire event.

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Blog Posts to date

• Blades Made Simple – “Lessons Learned from Dell OEM Day”

• I was surprised by the knowledge of the Dell OEM’s team existence – which I imagine is partially why the 8 of us bloggers were invited.

• Blades Made Simple – “Dell’s Super-Secret Society”

• On Tuesday I have the pleasure of joining a handful of other bloggers in Round Rock, TX, to visit with one of Dell’s top secret societies – the Dell OEM group. Okay, perhaps they aren’t that big of a secret, but I didn’t know there was such a division.

• Geekazine – “Dell OEM Day: We Arrive in Austin, TX”

• Geeks Room – “Dell OEM nos invitó a Austin, Texas para introducirnos en su servicio.”