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(But will tell you**.)
Blog Secrets I Won’t Tell My Enemies
Julie HancherDigital Marketer, Blogger & Freelancer@greenphillyblog
Julie Hancher - @greenphillyblog
**There will be cats
Overview
Digital ContentSEO & Overall Blog TheorySocial MediaQ&A
Interrupt if you have questions!
Julie Hancher - @greenphillyblog
Me & My Blog
Digital Marketer, Blogger, Whatever-er.2008 - presentPast year
Doubled Pageviews, Visitors
Julie Hancher - @greenphillyblog
How is a blog successful?
1. Content (= King)2. SEO3. Social Media4. Links/PR
Julie Hancher - @greenphillyblog
(PSSST. THERE’S LIKE 8 OTHER SESSIONS ON THIS TODAY.)
DIGITAL CONTENT
Julie Hancher - @greenphillyblog
Content
Julie Hancher - @greenphillyblog
Google Analytics IS your friend: What is Popular?
Landing Pages
Create landing pages relevant to your blog’s contentUse SEO keywords & related.Link to related posts.Idea: Look at SEO keywords – how people are finding
you through Google Analytics: JUICE
FYI (useful shit.)
Read the experts: Copyblogger Problogger Moz (formerly SEOMoz.) Famous Bloggers
http://www.problogger.net/how-to-write-great-blog-content/ http://www.seomoz.org/blog/12-things-that-will-kill-your-blog-post-
every-time
Julie Hancher - @greenphillyblog
Blog Post Titles
Keep it Simple.Grab Attention.Meet a Need.Describe.Use Key Words. (SEO).
Julie Hancher - @greenphillyblog
What is SEO?(Hint: Raise your hand to answer)
SEO
Julie Hancher - @greenphillyblog
SEO
Julie Hancher - @greenphillyblog
Keywords
Build your blog post around a keyword PHRASE(not just 1 word.)Strategic placementsHeaders, Titles
Don’t keyword stuff!
Answer Questions Hubspot – new strategy
Julie Hancher - @greenphillyblog
Google Results – What is the Difference?
Google Plus Authorship
Google Authorship: Helps SEO•https://plus.google.com/authorship•Wordpress Plugins
Google Plus Authorship/SEO - Essential Plugins
WordPress SEO SEO by Yoast/ Joost de Valk
Plugin: Google authorship for multiple authors Link to Google Plus profile straight from Dashboard >> Users >>
Google Plus
You gotta get social (like these goats)
for seO
Julie Hancher - @greenphillyblog
Social Media
Social Media (obviously cats.)
Julie Hancher - @greenphillyblog
Social Media
• Share blog posts Photos are great Useful links Videos
• Liking/Commenting on blog posts – Social Media Thoughtful, insightful comments
• Comments – other blogs Thoughtful, insightful comments
• Social Media = Conversation• Google Authorship
Facebook (kind of sucks.)
Interaction helps SEOOnly links to recent
postsAdd photos (featured
from posts?)Respond to
commentsPoll/Ask questions
about posts
CONVERSATION Find your influencers & follow
them. Talk to them!Thank followers for RTs, etc.#FFAsk questions, refer to
articles. Schedule via Tweetdeck Or
Hootsuite when posting info.
Other Social Recs
Pinterest Can drive traffic to your website Pin photos when uploading to FB/etc
Google Plus Google owns it, copy & paste FB summary Helps SEO
Instagram Preview upcoming posts with a photo OR recap best of posts for the
week.
Getting people to talk (and link back) to you
Julie Hancher - @greenphillyblog
Links
Link-Building Strategies
PR Local initiatives Sponsorships Volunteering
Useful, evergreen content Guides, lists, etc.
Guest PostsQuality Over Quantity
Don’t be afraid to ask for websites to link to you! (Or change botched titles/etc.)
Julie Hancher - @greenphillyblog
Questions?