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Blended Search , Baby!

Blended Search

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Page 1: Blended Search

BlendedSearch,

Baby!

Page 2: Blended Search

I want hyper

information

Clicks equal

money(dontcha know?)

but my patience is precious

And If I won’t click for Google…

…why would I click for

you?

Page 3: Blended Search

I like my Search as I like my coffee:

Freshly BlendedWith some sugar

And maybe a biccie

It’s the same thing with Google:

Thanks for the pic, SEOmoz

Page 4: Blended Search

gimme gimme gimme IntegratedSearch

Verticals

“Only 19% of search engines users report that they have not clicked a news, image, or video search result within the blended search results. This compares to 35% who have not used vertical search”,Thanks iProspect for your 2002 – 2008 search surveys!

Page 5: Blended Search

When is she hottest?

In Photos?

In Books? (yah, right)In Videos (probably)

In News?

I dunno, I dunno….

and come to think of it, Google…

Digg’s kinda got the idea, but not quite…

Just deliver all of ‘em and I’ll click the result at the top?

Highly ranked digital assets = brand equity

Page 6: Blended Search

Oi! SEOs…Optimise your clients’ digital assets - take an inventory

Implement keyword optimisation process and promotion to relevant channels

Alternative text for images

Descriptions for audio and video files

Precise widget titles

Flash works! Check all your tags

videos, images, podcasts, news releases, blogs, RSS feeds – syndicate!

You stand to gain: Multimedia indexingIncreased PageRank – traffic – popularityA wider audience whose original intent may not have lead them to you…Increased links backBrand visibility

Page 7: Blended Search

make me a mashup…

….and I might make it my home page

Mashup = web app that combines data from more than one source into a single integrated tool

Page 8: Blended Search

DigitalAssetOptimisation

Dynamise your web environment

With

And