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@MediaWyse #MNSummit @MnSearch
@MediaWyse #MNSummit @MnSearch
Get this Presentation @ Slideshare:
http://bit.ly/mn-beacons
Live tweet this talk here:
@MediaWyse #MNSummit @MnSearch
Beacons as Lighthouses Hyperlocal Marketing The 411 on Beacons iBeacon vs. Eddystone Beacon Case Studies Designing your Beacon
Campaign Session Takeaways &
Resources
What will we Learn Today?What will we Learn Today?
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Beacons as Lighthouses
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“One simple purpose in life. I'm a beacon. I send out my
signal. That's all I do.”
- The Lighthouse
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“BLE Beacons are the Lighthouses of the 21st Century.”
@MediaWyse #MNSummit @MnSearch
“Beacons are low-cost transmitters that use Bluetooth Low Energy to provide
Bluetooth smart devices a new level of proximity awareness”
- Casey Markee
@MediaWyse #MNSummit @MnSearch
Beacons are the KEY contextual component of the Internet of Things (IoT). They alone have near universal
compatibility with mobile devices!
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Hyperlocal Marketing
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Remember Minority Report?
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Image Credit: MobileLeadsLocal.com
Beacons = “Convenience Marketing”
“Delivering a personalized marketing message for a product or service in real-time to a target consumer
exactly when they need it!”- Casey Markee
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The 411 on Beacons
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Main Beacon Wireframes & Evolutions
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Beacons are Small but POWERFUL!
Beacons are about the size of a quarter and cost between $5-80 each.
@MediaWyse #MNSummit @MnSearch
Beacons are Small but POWERFUL!
Beacons are about the size of a quarter and cost between $5-80 each.
Visit bit.ly/beacon-hardware-guide
For a Full Review of Beacon Price Points
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How do Beacons Work?
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What can you do with Beacons?
Image Credit: Kinetica.mobi
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Facebook “Places Tips” trigger when within 100 ft of beacon.
Serve a “Welcome Note” to Visitors.
Serve prompts to “Like” the page or “check-in.”
Feature posts from your page or those of your Fans.
Facebook Beacons: Cool but Limited.
http://bit.ly/facebook-beacons
@MediaWyse #MNSummit @MnSearch
Provides a “Local Tips” option for retailer but it’s App-Based.
Works to “collect” unique device IDs for remarketing purposes
Retailers can build up a database then target on Facebook, Twitter
Xone Analytics dashboards allows attribution and tracks visits from online retargeting
Yext Xone Beacons: Local Retargeting Focus
http://bit.ly/yext-beacons
@MediaWyse #MNSummit @MnSearch
Apple iBeacons: App-Focused & Hot
App-Based (put can also use Apple PassBook)
Proprietary (but does work on Android)
Can send messages only through UUID (Universal Unique Identifier)
No use of EIDs (Ephemeral Identifiers)
@MediaWyse #MNSummit @MnSearch
Google Eddystone: The New Kid on the Block!
Supports URL and App for messaging.
Open-Source (available on GitHub)
Can send messages through UUID (Universal Unique Identifier), URL or Telemetry.
Uses EIDs (Ephemeral Identifiers) for secure tracking.
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Why should you use Beacons?
Image Credit: Swirl.com
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@MediaWyse #MNSummit @MnSearch
“By adding significantly more capacity to advertising transmissions, Bluetooth 5
will further propel the adoption and deployment of beacons to users around
the world. ”- Mark Powell, Bluetooth SIG
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@MediaWyse #MNSummit @MnSearch
There will be 4.5 Million Beacons installed in the US by 2018!
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“400 Million Beacons Worldwide by 2020”
- ABI Research
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“Eddystone forecast to become the
dominant beacon standard by 2020”
- ABI Research, 2015
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Why Eddystone?
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Why Eddystone?
800 million additional users ready to interact with beacons as Android
makes up 80% of smartphone market
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Why Eddystone? Google I/O “Beacon Tools” Launch
http://bit.ly/beacon-tools
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Why Eddystone? Google I/O “Beacon Tools” Launch
Google Beacon Tools for Android and iOS can be used to provision a beacon, attach content, and serve it through your apps!
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The Future for Mobile is all about the “Digital Concierge”
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Did you know you can already use BLE beacons to “check-in”
to your hotel?
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iBeacon Case Study: Starwood Hotels (SPG)
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Or use them to “navigate” your next trip to the grocery
store?
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iBeacon Case Study: Marsh Supermarkets (IN)
http://bit.ly/ibeacons-101
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Need to “catch” a train? There’s a beacon for that as
well.
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Eddystone Case Study: TriMet PTA (OR)
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You can even FIGHT human trafficking with beacons!
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Eddystone Case Study: Beacon of Hope Project
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Eddystone Case Study: Beacon of Hope Project
Equip public restrooms with Beacons & “Dash” buttons to signal for help
and rescue!
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In Short: Beacons are Bad-Ass!
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So How do I get Started?
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Get a Beaconstac Starter Kit – Costs $89! Comes with 3 enterprise-
grade BLE Sensoro beacons Supports BOTH iBeacon &
Eddystone Each beacon can cover up
to 50ft and last up to 3 years.
The longer the distance, the shorter the battery life.
Full support and analytics provided up to 1 year.store.beaconstac.com
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Or…Use an Existing Beacon Network!
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Or…Use an Existing Beacon Network!
Mobiquity operates a beacon network in 400+ major shopping malls in the U.S.
7500 unique retailers leverage that network!
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Designing your Beacon Campaign
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Understand your “Duty of Care”
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Does your Messaging Provide “Value?”
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What is the Optimal Context & Timing for my Beacon Messaging?
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Where can I most “Efficiently’ Deploy my Beacons?
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Are you Avoiding “Notifications” Overload?
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Are your Beacons an “Isolated” Marketing Initiative?
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Session Takeaways & Resources
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Session Takeaways Beacons are Widespread: 85% of the top 100 US
Retail Locations will be equipped with Beacons by end of 2016
@MediaWyse #MNSummit @MnSearch
Session Takeaways Beacons are Widespread: 85% of the top 100 US
Retail Locations will be equipped with Beacons by end of 2016
Beacons are Low-Barrier: You can be up in 24 hours, for less than $99, and cover an area of several hundred meters.
@MediaWyse #MNSummit @MnSearch
Session Takeaways Beacons are Widespread: 85% of the top 100 US
Retail Locations will be equipped with Beacons by end of 2016
Beacons are Low-Barrier: You can be up in 24 hours, for less than $99, and cover an area of several hundred meters.
Beacons Enhance Marketing: Drive traffic, retarget traffic, or use them to push new offers & experiences.
@MediaWyse #MNSummit @MnSearch
Beacon Resources List BLE Beacons Overview:
https://developers.google.com/beacons/ Physical Web: https://google.github.io/physical-web/ Eddystone Format:
https://github.com/google/eddystone Google Beacon Demo Platform: http://
bit.ly/google-beacon-demo iBeacon Format: https://developer.apple.com/ibeacon/ Facebook Beacons: https://placetips.fb.com/beacons/ Yext Beacons: http://bit.ly/yext-beacons Beacon Mapping SDK: http://estimote.com/indoor/ Beaconstac Resources: http://
www.beaconstac.com/resources
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Thank You!
@MediaWyse #MNSummit @MnSearch
@MediaWyse #MNSummit @MnSearch
Connect with me Online @
Become a Fan on Facebook:https://www.facebook.com/
MediaWyse Follow Casey on Twitter:https://Twitter.com/MediaWyseConnect with Casey on Linkedin:https://www.linkedin/com/in/
caseymarkeeFollow Casey on SlideShare:http://www.slideshare.net/
CaseyMarkeeMBA