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Blackberry… or Crackberry? A presentation by Margaret O’Donoghue (@MargsAtQueens) The tamed shrew - flickr

Blackberry... or Crackberry?

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A presentation outlining mobility in an era of digital culture.

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Page 1: Blackberry... or Crackberry?

Blackberry… or Crackberry?

A presentation by Margaret O’Donoghue

(@MargsAtQueens)

The tamed shrew - flickr

Page 2: Blackberry... or Crackberry?

The world is currently in the midst of the fifth major technology cycle

of the past half a century…

Manu_H - flickr

Page 3: Blackberry... or Crackberry?

1956 The first fully automatic mobile phone system was developed

1960 The First partly automatic car-phone system was introduced

1964 Motorola launched the first car phone

jemasmith - flickr

Page 4: Blackberry... or Crackberry?

And in 1973… The first handheld phone was invented, it was called The Motorola DynaTAC 8000X

kaitlanfoley - flickr

Page 5: Blackberry... or Crackberry?

- flickr

Technology has come very far since then, starting with the introduction

of the Smartphone in 1992

Page 6: Blackberry... or Crackberry?

A Smartphone is mobile telephone with computer features that enable it to send e-

mails, and access the web. - (dictionary.reference.com)

louisvolant – flickr

Page 7: Blackberry... or Crackberry?

But we rely on our Smartphones for much more than just email and browsing…

Creative commons - flickr

Page 8: Blackberry... or Crackberry?

We rely on our Smartphones

for…

niezam sandakan - flickr

Page 9: Blackberry... or Crackberry?

We rely on our Smartphones

for…

• Facebook

niezam sandakan - flickr

Page 10: Blackberry... or Crackberry?

We rely on our Smartphones

for…

• Facebook• Twitter

niezam sandakan - flickr

Page 11: Blackberry... or Crackberry?

We rely on our Smartphones

for…

• Facebook• Twitter• Foursquare

niezam sandakan - flickr

Page 12: Blackberry... or Crackberry?

We rely on our Smartphones

for…

• Facebook• Twitter• Foursquare

niezam sandakan - flickr

And 10.9 billion other apps were downloaded in 2010

Page 13: Blackberry... or Crackberry?

This number is estimated to reach

76.9 billionin the year 2014.

Page 14: Blackberry... or Crackberry?

And we ask ourselves why we’re addicted to our Smartphones…

Allard One - flickr

Page 15: Blackberry... or Crackberry?

In January to March 2010…

314.7 million phones were sold… 54.3 million of those being Smartphones

Page 16: Blackberry... or Crackberry?

The % of Smartphones sold continues to grow rapidly…

Page 17: Blackberry... or Crackberry?

A study by The National Literacy Trust now

shows that children are more likely to own a mobile phone than a

book.

Pink Sherbet Photography - flickr

Page 18: Blackberry... or Crackberry?

It found that 85.5% of pupils had their own mobile phone, compared with 72.6% who had their own books.

Mightymarce - flickr

Page 19: Blackberry... or Crackberry?

But is this all bad news?

Jason Krogh, a leader in the field of educational iPhone and iPad applications for preschoolers, doesn’t think so.

Shane Whitehouse - flickr

Page 20: Blackberry... or Crackberry?

The touch-screen technology is a natural for toddlers which isn’t a surprise to parents who have watched their children instinctively reach out to television screens for their favourite cartoon characters. – Rob Fergueson, Toronto Star

Toca boca - flickr

Page 21: Blackberry... or Crackberry?

Learning to count and recognizing colours, shapes,

sounds and patterns are

things that can be done on the

Tickle Tap Apps developed by

Krogh

Page 22: Blackberry... or Crackberry?

The apps are also more portable

and less cumbersome than books and blocks

— perfect for plane and car

trips.

M. Sanders - flickr

Page 23: Blackberry... or Crackberry?

Along with the beneficial learning tools children are receiving from various devices, is there anything else to be worried about?

Pink Sherbet Photography - flickr

Page 24: Blackberry... or Crackberry?

9 out of 10 parents believe their kids should be taught about mobile phone and internet safety in school

– Schools should teach kids phone safety, Toronto Star.

Doublexposure - flickr

Page 25: Blackberry... or Crackberry?

Along with mobile technology comes the internet, which puts children at risk for cyber bullying.

Ima07j - flickr

Page 26: Blackberry... or Crackberry?

“Kids today are digital natives. Our research shows that they use their mobile phones to talk, text, take pictures, play games and check Facebook…

…It's important that they understand the importance of recycling mobiles as well as the potential risks, and impact of their own behaviour, when using these devices.” - MobileMuster manager Rose Read, Toronto Star

A roving eye- flickr

Page 27: Blackberry... or Crackberry?

Among all these educational and recreational apps, the most

common data application on a mobile phone is…

A roving eye- flickr

Page 28: Blackberry... or Crackberry?
Page 29: Blackberry... or Crackberry?

In the first three months of 2010, 1.47 trillion messages were sent worldwide.

By the end of 2010, 6.5 trillion text messages were sent.

Amanda.logan1 - flickr

Page 30: Blackberry... or Crackberry?

Text messaging has become so popular, people

no longer phone one another.

Carina ice - flickr

Page 31: Blackberry... or Crackberry?

“Phone calls are rude. Intrusive.

Awkward.” –Pamela Paul, New York Times.

catch_22 - flickr

Page 32: Blackberry... or Crackberry?

Mobility has changed the way we live…

Sion Fullana – flickr

Page 33: Blackberry... or Crackberry?

• At work• In school• At play

Mobility has changed the way we live…

Sion Fullana – flickr

Page 34: Blackberry... or Crackberry?

How will you be using your phone in 5 years?

Pink sherbet photography - flickr

Page 35: Blackberry... or Crackberry?

Sources

http://www.gartner.com/it/page.jsp?id=1282413

http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/

http://newmarketinglabs.com/blog/2010/04/staying-ahead-by-being-mobile/

The Growth of Mobile: Stats and figures that will shock youhttp://www.youtube.com/watch?v=0aUQLIPdtg8

Mobile Technology 2011http://www.youtube.com/watch?v=orPYB741sqY&feature=related

Children More Likely To Own A Mobile Phone Than A Book http://www.telegraph.co.uk/education/educationnews/7763811/Children-more-likely-to-own-a-mobile-phone-than-a-book.html

Schools should tech kids phone safetyhttp://news.ninemsn.com.au/national/8211585/schools-should-teach-kids-phone-safety

iPhone Apps A Hit With Preschoolershttp://www.thestar.com/news/canada/article/934673--iphone-apps-a-hit-with-preschoolers

Don’t Call Me I Won’t Call Youhttp://www.nytimes.com/2011/03/20/fashion/20Cultural.html?_r=1&src=tptw

Pink sherbet photography - flickr