Black Hat SEO Method That You Should Avoid

Google is continuously changing and updating its searching algorithm for

better results. Many online marketers enlist different SEO techniques for

better SEO service, to achieve higher rank of websites in search engine

results. However this can only be ensure if we do correctly and go ahead with

white hat SEO, based on Google guidelines.

Even after knowing that many businesses make the mistake and go ahead

with black hat SEO techniques to rank quickly.

Black Hat SEO

Very aggressive SEO strategies that are done with the only purpose to rank

higher in Google quickly without keeping in mind the target audience or

readers and does not obey the Google guidelines is called black hat SEO

Here are some of the commonly known Black Hat SEO tactics that need to be

avoided are briefly described below:

Keywords Stuffing

In this, content having repeated endlessly keywords without any reason are

present. Try to write sentences that make sense, and provide new information

to user. Don’t forget about keywords density. In the context of search engine

optimization keyword density consider as a factor in determining whether a

web page is relevant to a specified keyword or keyword phrase or not.

Hidden Text

Adding text to the website that can be only seen by search engine robots but

readers can’t. Use of lots of hidden text with extra or irrelevant keywords to

boost page ranking. Search engines don’t approve this method of hiding text &

Google could be penalized for it.

Cloaking Content

Cloaking is a process that returns a different webpage to search engine

crawling the site. In other words, a human reading the site would see different

content or information then the googlebot or other search engine robot

reading the site. This type of task is performed to rank webpage well in search

engine. This is one of well-known Black Hat SEO.

Duplicate Content or Mirror Site

Content that is found online on more than one place. Search engines can’t able

to decide which is more relevant to a given search query, and therefore, will

rarely show duplicate content.

Article Spinning

Article spinning is a process of rewriting article using different article

spinner/ article rewriter tools that are easily find online. By using article

spinner tools you can get several new articles from a single article. The new

article is terribly written, basically don’t make any sense and don’t provide

any new information to readers. It is one of the black hat SEO techniques

because it trying to create illusion of fresh content for search engine bot.

Social Networking Spam

Social media is good option to promote your business online, but it act

negatively when you start sending links in messages or in comments

irrelevantly or without any reason.

Try to contact people with similar interests, & exchange information with

mutual interest.

In the end, black hat SEO tactics are harmful to your website. These are tactics

that could get your website penalized or banned by search engines. All you

need to do is just stay away from incorporating black hat strategies to give

effective SEO service & save your business site from Google penalization.

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