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Presentation given by Nicole Nicolay & Rick Rochon at BiztechDay 08 (San Francisco). Topic: How to create a Web presence for your business.
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Online Branding 101Creating a Web Presence for Your Business
Nicole NicolayEffektive Solutions
MyTechOpinion.com
Rick RochonAdSymetrix.com
GetIllumination.com
Presented by
What We’re Talking About Today
• The Social Marketing Puzzle• Web 2.0 Terms• Creating a Web presence
1. Blogging for Business
2. Social Networking
3. Social Media• Taking online…offline• Monitoring what others say• Q & A
The Social Marketing Puzzle
How We Used to Market
How We Can Market Now
Social Media
SEO
Video
Blog
Broadcast
Getting to know the terms:
Web 2.0
Social Networking
Social MediaBlog
RSS
SEO
• Web 2.0 – online interaction
• Social Networks – online communities
• Social Media / New Media – video, podcasts, blogs, comments, twitter, etc.
• Blog vs. Website – one is static, and one is updated frequently with fresh content
• RSS – Really Simple Syndication
• SEO – Search Engine Optimization
Blogging for Business
Why blog?
• Enhance your online presence
• Build a community
• Share your knowledge
• Enhance your credibility
• SEO, Search Engine Optimization
• Turn blog traffic into business
Over 184 million blogs since 2002
• 1.5 million blogs created in last 7 days
• 900,000 blog posts made in last 24 hours
• US Blogs received 77.7 million unique visitors in August 2008
• March 08, 346 million WW read blogs, 60.3 in the US alone
• 77% Internet users read blogs
State of the Blogosphere:
VerySwank.com
Swank Mommy Blog
navigation tabs
call to action
sidebar
products
blog content
5 Steps to Create Your Blog
(1) Go to WordPress.com to sign up
(2) Create your WordPress account
(3) Choose your domain & blog name
(4) Activate your account
(5) Start Blogging
Blog Templates
Analyzing Your Readers
Google Analyticshttp://www.google.com/analytics/
Clicky Analyticshttp://getclicky.com/
Target Your Audience
Keywords & Niche Content
Grow Your Readership• Write good content with your keywords (natural…no stuffing!)• Post frequently, 3-5x a week• Encourage readers to subscribe to your newsletters (freebie)• Submit your blog to directories: Google, Yahoo, DMOZ, Blogged, etc.• Foster community with commenting (yours and others)• Link to others within content or blogroll (related, higher rank)• Employ backlink strategies (beg, barrow, & make badges)• Spread the love & good content w/ guest posting• Tagging your posts: Jewelry, Mommy, Necklace • Aggregate your blog content on your social profiles• Cross promotions and special events
Social Networks
Facebook.com • Over 110 million active users
• 4th most-trafficked social media site in the world
• Over 24,000 applications
• Over 55,000 regional, work-related, collegiate, and high school networks
• More than 30 million photos uploaded daily
Facebook.com – Fan Page, Groups, & Ads.
Become a fan
Swank Info
Testimonials
Events
Picture Gallery
LinkedIn.com
Questions & Answers
Create a GroupGet Recommendations
Make Professional Connections
Social Media Marketing
Flickr …for your photos/images
http://www.flickr.com/
iTunes….for your podcasts
YouTube…for your video
Creating Your Own Ads
SpotMixer.com
Business.Animoto.com
Taking Online…Offline
Eventbrite.com
Meetup.com
Web MonitoringYelp.com
Google.com/alerts
Plan, Place, Perfect1. Craft your Web Presence Plan
-Blogging-Commenting-Social Networking-Social Media: Pictures, Podcasts, Video
2. Once your plan is in place, stick to it! Be consistent with your Web Presence strategies.
3. Perfect your Web Presence Plan by measuring and tracking the effectiveness of your marketing. Do more of what works and less of what doesn’t.
Contact Information
Nicole NicolayEffektive Solutions
MyTechOpinion.com
SacriliciousMarketing.com
Twitter @nik_nik
Rick RochonAdSymetrix.com
Getillumination.com
510.205.9624
Twitter @adsymetrix
