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Presentation to the East Midlands 'Bits to Blogs' event about the next steps in putting museum collections online.
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PNDS and EUROPEANA:
Bringing Public Access to Online Collections into the Mainstream
05.02.09
UK Social Enterprise
Independent
12-15 staff
Based in London & Cambridge
UK Social Enterprise
Independent
12-15 staff
Based in London & Cambridge
About us...About us...
We believe that everyone everywhere should have the right to access, use and benefit from cultural collections.
We believe that everyone everywhere should have the right to access, use and benefit from cultural collections.
Our aim...Our aim...
CollectionsCollections LawLaw
CommerceCommerce TechnologyTechnology
KnowledgeKnowledgeConsumersConsumersCollections
Trust
To maximise usage of, and hence return on investment on, Digital Cultural Content
To maximise usage of, and hence return on investment on, Digital Cultural Content
The Challenge...The Challenge...
The Digital AgendaThe Digital Agenda
Consumer Trends
Collections Online
EU Cultural Frameworks
MLA Digital Strategy OpenCulture
Policy Environment
Consumer TrendsConsumer Trends
Move from consuming services to participating in them
Consumers are better informed and information is becoming democratised
Personal interconnectivity is on the rise (social networking, communication)
Filtering the information is becoming a bankable service
On-demand and always-on
Move from consuming services to participating in them
Consumers are better informed and information is becoming democratised
Personal interconnectivity is on the rise (social networking, communication)
Filtering the information is becoming a bankable service
On-demand and always-on
Putting Collections OnlinePutting Collections Online
The story so far...
•Inventory-level records•Retrospective cataloguing/retro-conversion of paper systems•Narrative documentation•Using an electronic Collections Management System•Creating digital surrogates of real stuff•Importing/linking digital images into the CMS •Web-enabling the CMS•Integrating Collections search into websites
The story so far...
•Inventory-level records•Retrospective cataloguing/retro-conversion of paper systems•Narrative documentation•Using an electronic Collections Management System•Creating digital surrogates of real stuff•Importing/linking digital images into the CMS •Web-enabling the CMS•Integrating Collections search into websites
Next steps for Collections OnlineNext steps for Collections Online
Creating more interesting interfaces/presentation
Smarter information creating more meaningful thematic connections
Moving towards Digital Asset Repositories
Digital Asset Management
Participative classification (folksonomy & social tagging)
Participative interpretation (User Generated Content)
Moving into rich media, digital storytelling and collaborative curation
Creating more interesting interfaces/presentation
Smarter information creating more meaningful thematic connections
Moving towards Digital Asset Repositories
Digital Asset Management
Participative classification (folksonomy & social tagging)
Participative interpretation (User Generated Content)
Moving into rich media, digital storytelling and collaborative curation
What do we know about the demand?What do we know about the demand?
Clear demand from education and research communities
Some evidence of demand from personal/family history & informal learners
Almost no clear evidence of general public demand for online collections
BUT clear evidence of user demand for accurate information about visits
Evidence of demand for editorial content both directly & indirectly (BBC & Google)
Some demand for content from content service (e.g. Mobile platforms) but only if it’s a fit-for-purpose product
All evidence around commercialisation of content points to 98:2 rule
Clear demand from education and research communities
Some evidence of demand from personal/family history & informal learners
Almost no clear evidence of general public demand for online collections
BUT clear evidence of user demand for accurate information about visits
Evidence of demand for editorial content both directly & indirectly (BBC & Google)
Some demand for content from content service (e.g. Mobile platforms) but only if it’s a fit-for-purpose product
All evidence around commercialisation of content points to 98:2 rule
National & International
Policy EnvironmentPolicy Environment
OfCOM Review of Public Sector Broadcasting
•Cultural content fragmented, often inaccurate•Hard to find simple information about the sector
Digital Britain
•A joint DCMS/BERR action, led by Stephen Carter•Creative Industries as a key element of the Digital Economy
Other
•DCFS/Becta Strategy•Research Information Network
OfCOM Review of Public Sector Broadcasting
•Cultural content fragmented, often inaccurate•Hard to find simple information about the sector
Digital Britain
•A joint DCMS/BERR action, led by Stephen Carter•Creative Industries as a key element of the Digital Economy
Other
•DCFS/Becta Strategy•Research Information Network
EU Cultural FrameworksEU Cultural Frameworks
Focussing on:
•Mobility of collections•Mobility of skills and knowledge•Mobility of people
Technology is regarded as a key enabler of all this mobility.
•MINERVA – Standards and relationships•I2010 Digital Libraries•European Digital Library•Europeana
A vision of widespread access to multilingual cultural content
Focussing on:
•Mobility of collections•Mobility of skills and knowledge•Mobility of people
Technology is regarded as a key enabler of all this mobility.
•MINERVA – Standards and relationships•I2010 Digital Libraries•European Digital Library•Europeana
A vision of widespread access to multilingual cultural content
MLA Digital StrategyMLA Digital Strategy
Across all MLA-funded contexts:
•Consolidate the last decade of content•Avoid duplication of platforms and infrastructure•Develop consumer-facing priorities•Add value through national relationships (Google, BBC, C4, VisitBritain)•Aggregate cultural content•Broker content to consumer-facing channels
Exploring the business model for cultural content
The primary issue of whether what we produce is fit-for-purpose
Beyond copyright, into sophisticated rights and licensing deals
Across all MLA-funded contexts:
•Consolidate the last decade of content•Avoid duplication of platforms and infrastructure•Develop consumer-facing priorities•Add value through national relationships (Google, BBC, C4, VisitBritain)•Aggregate cultural content•Broker content to consumer-facing channels
Exploring the business model for cultural content
The primary issue of whether what we produce is fit-for-purpose
Beyond copyright, into sophisticated rights and licensing deals
OpenCultureOpenCulture
Open as in ‘Open Source’
Bringing together DCMS, MLA, BBC, London2012, C4, C24, Arts Council etc.
Looking at the ‘Digital Agenda’ in its broadest sense
Sharing intelligence about future priorities
Building on the PNDS
http://openculture.collectionstrustblogs.org.uk
Open as in ‘Open Source’
Bringing together DCMS, MLA, BBC, London2012, C4, C24, Arts Council etc.
Looking at the ‘Digital Agenda’ in its broadest sense
Sharing intelligence about future priorities
Building on the PNDS
http://openculture.collectionstrustblogs.org.uk
Mass-market audiences
Mass-market services
PNDS
Cultural databases
Sector-specific services
Sector-specific audiences
Inside the box...Inside the box...
Service-oriented architecture:Service-oriented architecture:
API, OAI, REST, RSS, XML API, OAI, REST, RSS, XML Data Entry & ManagementData Entry & ManagementStuff comes in...Stuff comes in...
Stuff is stored...Stuff is stored...
Stuff goes out...Stuff goes out... API, OAI, REST, RSS, XML API, OAI, REST, RSS, XML
Digital Object MetadataDigital Object Metadata
Persistent IdentifiersPersistent Identifiers
Terminology ServerTerminology Server
Collections Level Desc.Collections Level Desc.
Digital Asset RepositoryDigital Asset Repository
Address ServerAddress Server
The point...The point...
It is never going to be realistic for every cultural website to reach a mass audience
This is a system for marketing the sector to the online mainstream
The deal: if you let us come and get your data, we will show it to lots more people, a proportion of whom will find their way back to your website.
Ultimately, we hope that significantly increased use will lead to significantly increased investment, quality and coverage.
Plus...it’s not a command-and-control model. You do your thing, we will add value to it by bringing it to a wider audience.
It is never going to be realistic for every cultural website to reach a mass audience
This is a system for marketing the sector to the online mainstream
The deal: if you let us come and get your data, we will show it to lots more people, a proportion of whom will find their way back to your website.
Ultimately, we hope that significantly increased use will lead to significantly increased investment, quality and coverage.
Plus...it’s not a command-and-control model. You do your thing, we will add value to it by bringing it to a wider audience.
What you need to do...What you need to do...
Manage your collection
Use a standards-compliant Collections Management System
Work on old backlogs
Avoid creating new backlogs
Get your information online, however incomplete
License rights for web use
Manage your collection
Use a standards-compliant Collections Management System
Work on old backlogs
Avoid creating new backlogs
Get your information online, however incomplete
License rights for web use
What we need to do...What we need to do...
Aggregate metadata from your web-enabled systems (Thumbnail, title, URL)
Structure it using industry standards
Broker it via structured feeds & API into mass-market services (Google)
Maintain stats and evidence of the usage of this material
Feed (a) traffic and (b) statistics back to you
Lobby for preferential copyright legislation
Develop business models which drive value and revenue back to you
Aggregate metadata from your web-enabled systems (Thumbnail, title, URL)
Structure it using industry standards
Broker it via structured feeds & API into mass-market services (Google)
Maintain stats and evidence of the usage of this material
Feed (a) traffic and (b) statistics back to you
Lobby for preferential copyright legislation
Develop business models which drive value and revenue back to you
A look to the future....A look to the future....
Cultural organisations are becoming known as valuable publishers
Moving towards the ‘utility computing’ model – Software as a Service
‘Semi-Semantic’ – no fixed points, just connections between databases
Digitisation and Documentation-on-Demand, no more ‘mass’ anything
Relationships between the UK museum sector and public sector broadcast
Business models – nobody pays for content any more, but they will pay for trust and participation.
Cultural organisations are becoming known as valuable publishers
Moving towards the ‘utility computing’ model – Software as a Service
‘Semi-Semantic’ – no fixed points, just connections between databases
Digitisation and Documentation-on-Demand, no more ‘mass’ anything
Relationships between the UK museum sector and public sector broadcast
Business models – nobody pays for content any more, but they will pay for trust and participation.
THANKYOU!
Contact...Contact...
Nick PooleChief ExecutiveCollections Trust
01223 316 028www.collectionstrust.org.ukwww.collectionslink.org.ukwww.culturalpropertyadvice.gov.ukwww.discs-uk.info
Nick PooleChief ExecutiveCollections Trust
01223 316 028www.collectionstrust.org.ukwww.collectionslink.org.ukwww.culturalpropertyadvice.gov.ukwww.discs-uk.info
