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Bit.ly Presentation from Fox Valley Computing Professionals Seminar on 2-8-2010 Tracking your Social Media Effectiveness
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Your Social Media Friend
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What is bit.ly?• Leading URL Shortener– Very recognizable– Trusted– No annoying toolbar
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Why should I use it?• Shortened URLs are easy to spread around in
social media• Especially essential to providing links in
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Why should I use it?• Allows you to track the impact of social media– Track:• Number of times your shortened URL was clicked on• Referrers – From what service the url was clicked
– Twitter client– Website– Instant Messaging apps
• Locations – Country of person clicking URL
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Why should I use it?• 301 Redirect– Shortened URL is a PERMANENT REDIRECT, which
means search engines finding links to the short URLs will credit all those links to the long URL.
– Boosts your Search Engine ranking instead of damaging it.
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Information
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Conversations
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bit.ly API• bit.ly has a robust application programming
interface (API)• Lots of apps and website plugins/modules use
bit.ly API for URL shortening
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Thank You
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