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In this talk, I discuss - The significance of big data - How to effectively use it - Privacy concerns
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About Me
▸ CTO of Affectv▸ 12 years working with big data▸ Background in Natural Language Processing,
Information extraction & Search
Affectv
▸ Audience technology company▸ Understand the content people are interested in
and who they interact with
2010
Amount of data generated in 2010 exceeded the data generated by the
whole of humanity
Source: 2011 IBM Global CMO Study report
People are using the internet as an extension of their lives, personality
and connections
Data Explosion
Tremendous opportunity to create unique experiences for people
Businesses & Universities are interested
Extracting value
▸ Ask the right question▹ What business challenge are you trying to solve?
▸ Understand your data▹ Is your data big?
Augmenting data
▸ Internal sources▹ CRM data, Purchase history
▸ External sources▹ Social media feed
Models & Processes
▸ More data → More noise▹ Statistical approaches over Rules based
▸ Approximate v/s Exact▸ Big Data ≠ Fast Data
Privacy
▸ Increasingly more sensors and devices will be incorporated in our lives
▸ Data about you is being generated as we speak▸ What are the privacy implications?
As a consumer
▸ Awareness▸ Being smart
As a business
▸ Data Security▹ Data leaks
▸ Building trust
We are hiring
Full-stack, Javascript, DevOpsData Science, Big Data, QA/Test
http://affectv.co.uk/careers