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A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on events, trade shows and communities. How can the observation of seemingly insignificant details influence important business decisions? How can show organizers harness the power of these new tools? The key to answering data management questions for onsite and online communities could become big data. This emerging science can translate myriad phenomena-from the price of airline tickets to the text of millions of books- into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. Stephen will explain what big data is, how it could impact the trade show industry, and what show organizers and corporate planners should be doing to benefits from these new solutions
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Big DataThe Next Revolution to Transform Events and Communities
“I’m Big Data”
“A Visit from Big Data”
What is Big Data?Big data is large and complex information
Difficult to process
Challenges include: Capture, Storage (=Data Warehousing), Search,
Sharing, Transfer, Analysis and Visualization Value?
Information provides intel Correlations
BIG
D
What is Big Data?Big Data = lots of information.
More than a single computer node can handle.
Software manages large amount of information in order to process algorithms
Library shelf 1 of books + library shelf 2 of books = total library shelf of books count
Google Books Library Project
A Boy and his Atom
Evolution of trade shows to communityRole of social media tools and inbound
marketing
Discerning between the hype and truth
Big Data SourcesSocial Media
Web Assets
Inbound Marketing
Mobile Applications
Registration
Marketing Campaigns
Internet
Press Releases, Articles, Blogs
BIG
D
Big Data UsageThe latest technology buzz
Butts in Seats – Audience Recruitment
Exhibitor Profiling
Content Marketing
Cross Branding and Messaging
Business Intelligence
Registration
Marketing Campaigns
BIG
D
Big Data ConcernsBig data is not magic
Strategies are needed
Bad big data in = bad big data out
Requires resources and money
Doesn’t happen overnight (most of the time)
Is rocket science at times and hence knowledge is needed
Big Data Influencing Business DecisionsShow organizers should harness the power of
these new tools
Planners can learn from Google in the power of predictions
Three New TrendsEvolution from Trade Shows and Events to
Community
Data Storage and Management
Content Capture and Distribution Launch.IT ExpoBee
