Embed Size (px)
Citation preview
BigData
Marketing Meets Big Data
BigData
Agnieszka Zdebiak @AZdebiak
Agnieszka.Zdebiak.com
15 years experiencesoftware designerdata scientist
Prokom SoftwareAsseco PolandUnizeto Technologies
BigData definition
BigData definition
Big Data describes methods & tech for highly scalable integration,
storage & analysis of poly-structured data
BigData definition
Market Size
Source: Wikibon Taming Big Data
Market Segmentation
Source: Quid INC 2012
A gap in the market
A gap in the market
Rapid change in marketing
1. The age of the informed consumer
Rapid change in marketing
1. The age of the informed consumer
2. The device revolution
Big Data Is The Future Of Marketing
A next-generation retailer will be able to track the behavior of individual customers from Internet click streams, update their preferences, and model their likely behavior in real time
BigData - new specialist
Big Data Seminarium
Data Scientist - The Sexiest Job of the 21st Century
