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© Hitachi Data Systems Corporation 2011. All Rights Rese BIG DATA, BIG CONTENT SNW SPRING FRED OH APRIL 2, 2012

Big Data, Big Content, and Aligning Your Storage Strategy

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Fred Oh's presentation for SNW Spring, Monday 4/2/12, 1:00–1:45PM Unstructured data growth is in an explosive state, and has no signs of slowing down. Costs continue to rise along with new regulations mandating longer data retention. Moreover, disparate silos, multivendor storage assets and less than optimal use of existing assets have all contributed to ‘accidental architectures.’ And while they can be key drivers for organizations to explore incremental, innovative solutions to their data challenges, they may provide only short-term gain. Join us for this session as we outline the business benefits of a truly unified, integrated platform to manage all block, file and object data that allows enterprises can make the most out of their storage resources. We explore the benefits of an integrated approach to multiprotocol file sharing, intelligent file tiering, federated search and active archiving; how to simplify and reduce the need for backup without the risk of losing availability; and the economic benefits of an integrated architecture approach that leads to lowering TCSO by 35% or more.

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Page 1: Big Data, Big Content, and Aligning Your Storage Strategy

1 © Hitachi Data Systems Corporation 2011. All Rights Reserved.1

BIG DATA,BIG CONTENTSNW SPRING

FRED OHAPRIL 2, 2012

Page 2: Big Data, Big Content, and Aligning Your Storage Strategy

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Satellite Images

Bio-Informatics

M2M and Web Logs

Sensors

Video

Audio

Email

Documents

Social

Volume

Velocity

Variability

Value

Data-intensive Processing Increases

Four Vs

BIG DATA IS NOT JUST ABOUT SIZE

STRUCTURED DATA

UNSTRUCTURED DATA

SEMI-STRUCTURED DATA

OLTP

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BIG OPPORTUNITY – ACROSS INDUSTRIES

BIG DATA IMPACT

Science and data science• Decoding a genome with 3 billion data pairs can

now be done in < 1 hour

Media and entertainment• Video surveillance at airports with facial

recognition analysis and real-time reporting to security

Oil and gas• Projects usually require coordinating hundreds of

firms with up to 10PB of data to analyze oil locations

Telco$100B Opportunity

Healthcare$300B Opportunity)

Manufacturing+50% Production $

Retail+60% Margin (US)

Public Administration

€100B Opportunity (EU)

BIG DATA EXAMPLES

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BIG DATA MARKET MATURITY IS JUST BEGINNING

85% of Fortune 500 companies are unable to exploit big data for competitive advantage

90% of business leaders say information is a strategic asset but <10% can quantify its economic value

Preparing now with data quality, event-driven architectures, and laying foundational infrastructure for Big Data later.

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ONE PLATFORM FOR THE JOURNEY OF BIG DATA AND BIG CONTENT

BRING ANALYTICS

TO THE DATA

INGEST, STORE

SEARCH, ANALYZE

SEARCH ACROSS NEW HDDS

REPURPOSE,RECOMBINE

PARTNERS

Page 6: Big Data, Big Content, and Aligning Your Storage Strategy

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HITACHI NAS PLATFORM, POWERED BY BLUEARC® (HNAS) – BIG DATA IN OIL AND GAS

Data workflows and management are

increasingly complex

DataAcquisition

VisualInterpretation

ModelingAutomation

Simulation

SeismicProcessing

PropertyModeling

DataManagement

PetrophysicalAnalysis

HNAS provides high-performance scale‒ Tremendous need for high-performance storage

‒ High data volume with storage requirements from 200TB to tens of PB

‒ High-frequency data streams – e.g., 10MB/sec times the number of boats

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BIG DATA, BIG CONTENT

Provide bottomless storage

80 nodes and 32 billion objects

1,000 tenants per system

70K namespaces in many-to-one systems

Reduce tape backup

Distribute content Write once, read

everywhere

Replicate

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SEARCH FOR BIG DATA (COMING IN 2012)

NEW HITACHI DATA DISCOVERY SUITE

REGION 2REGION 1

PARALLELINDEXING

REGION 3

PARALLELINDEXING

PARALLELINDEXING

SEARCH ACROSS

Geospatial and wide area search for FCS portfolio

Super-scale search

Big data search index architecture with Solr + Hadoop + Hitachi

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BIG DATA ANALYTICS – REAL TIME

In-memory computing for real-time analytics‒ Calculate first, then move results

Processing massive quantities of real-time data to provide immediate results

Converged Platform provides ‒ On-demand, nondisruptive scalability‒ Highest-performing appliance for SAP

HANA

HITACHI CONVERGED PLATFORM FOR SAP HANA™

DATA LAYER

HIGH PERFORMANCE

APPS

Delegate Data-

intensive Operations

MASSIVE SCALE-OUT COMING IN 2012!

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10 NAS nodeswith 720TB per rack!

COMPETITOR DEPLOYMENT IS RACK-BY-RACKAT LOWEST POSSIBLE PRICING

WINNING STRATEGY – TCO VS. RACK-BY-RACK

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WINNING STRATEGY – TCO VS. RACK-BY-RACK

HITACHI DATA SYSTEMS DEPLOYMENT IS TCO-BASED

2 HNAS3090 nodes+ 672TB for 1st rack

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GOING FORWARD – $$$$$$$$$$$$$$$$$$$$$

Information Lifecycle

Management + National Genomics

Database (based on HCP and HDDS),

4PB per yearDYNAMIC

INFRASTRUCTURE

FLUID CONTENT

SOPHISTICATED INSIGHT

Genomics Information Cloud

ManagedStorageSolution

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QUESTIONS AND DISCUSSION

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THANK YOU