Big data and digital ecosystem mark skilton jan 2014 v1

Warwick Business School

Professor Mark Skilton, Information Systems

Management, Warwick Business School

https://www.brighttalk.com/webcast/9059/95571

@mskilton

[email protected]


The emerging role of Big Data in

Digital Ecosystems� This session looks at the Big data trends driving industry

today.

� It introduces work on the Open Platform 3.0 from the

open group. http://www.opengroup.org/subjectareas/platform3.0

� Analysis of trends in technology and the emerging

patterns and roles of big data in an end to end

operating context of your organization.

� A modern framework for a modular and generative

digital ecosystem strategy and the focus for next

generation platforming and services.

2


The explosion of Big Data examples


Big Data Life cycles

Aggregated Data Feeds to

Analytics Services

Tagging and Filtering services

Large scale Data Aggregation

Organizational Tactical and

Strategic Planning

Retail Behaviour Analysis

Internet of Everything

Business trading Behaviour

Analysis

Data Science - Predictive

analysis, What if? analysis -

Data Brokers

Suggestions - augmented services

Mobile Behaviour Analysis

Social Collaboration platform

analysis - data collection and

insight behaviour

Analytical

Predictive

Actions

Sensing and Collection

Aggregation

and

Visualization

Enrichment - Combined Transaction

and Content - embedded and

augmented contentStructured, unstructured data

Combining data with mashups

Geospatial analysis -

improved efficiency &

effectiveness of locations

Mobile Big data - Virtual

augmented multiplicity reality

Non-simulation method

analysis - massive scale data

analysis for predictions.

Big Data Platform as a

Service BDPaaS

Big Data Performance Scale

and Latency management -

fidelity of service levels

Veracity, variety and

currency of data services -

verification of sources and

shelf life

Accelerated time for

processing data analytics -

speed and immediacy of

information

Big Data Qualities

Processing signal sensitivity

analysis

Start up company use of big data

Risk and Privacy analysis

Algorithm driven analysis -

AI

Veracity, variety and currency

speed and immediacy of

information

Scale, latency and fidelity

Big Data

Life Cycle

speed

Scale access

Informational


Big data represents another X100 to

X1000 Transformational Speed shift

Cloud

Computing WeeksSeconds

MonthsMinutesBig Data

Processing

Mobile

Devices

Social

Networks

Sensors

Internet of Things

BY 2017

I in 3 people

on Planet connected

1995Growth of mobile devices

Personal networks

Internet of things and sensor networks represents a

new kind of Second order data integration

2014

Billions

2006

2000

Example VISA can

use Hadoop to

process 93 Billion

Transactions from

1 month to 13

minutes.

Example

Hadoop

250 terabytes of

Genome data can

be processed in a

similar speeds

Speed of Provisioning IT

Speed of Decisions


Massive Price / performance shifts

Performance

Per unit

Cost per Unit

Price performance curves

Lower cost per Performance [metric]

Increased

Product

Generations

Base Performance

“Collect, Store,

Process

250 Terabytes

15 minutes

Sub $1000”

2020 2015 2010 2005 2000

2020 2015 2010 2005 2000

“Collect, Store,

Process

Megabytes,

Gigabytes”

Stream (shard ) processing , In-Memory processing, Big data file systems, RAID…

[Memory, CPU, storage, I/O, network…]

There are complexities in TCO and methods of benchmarking , but the general trend is top left

10 years..


Speed of Decision Analysis

Speed of

Decision

Analysis

Volume of Data set

Seconds

Hours

Months

Days

The rise of Big Data

Megabytes Gigabytes Terabytes Petabytes …

Minutes

Batch

To

Real time

Ahead of Time

(foresight)

The consequence is that the Domain of Data can be analysed at the same speed

as transactions


Speed of Decision Analysis

The consequence is that the Domain of Data can be analysed at

the same speed as transactions

This has significant consequences….for domains and participants.

Analytical Transactions Business Process TransactionsEquivalent in parallel

This means


Massive data sets and management

But need

to define

and manage

both

Enterprise

Data

Social

networked

data

MASTER

DATA

MANAGEMENT

BIG DATA

MANAGEMENT

Can represent the

TOTAL SET

of Domain Digital Assets and Digitization


Risk and responsibilities in

“Hyperconnected World – cyber security

� Technological innovation is enabled,

accelerating digitization and creating between

US$ 9.6 trillion and US$ 21.6 trillion in value

over the remainder of this decade. (10-20%)

� But a Backlash to digitization from cyber threats

may remove US$ 3 trillion in potential value

creation from these technologies unrealized.

2014 Report

Total Global GDP is approx 90 Trillion est 2013 (CIA World Facts Book)


Domains are becoming an increasing

economic issue

� Tax challenges to Digital Economy

� ..The findings are that there is no such thing as

digital companies rather than digitalisation of

the economy. There may not be therefore a

solution for the digital economy but we will

need to draw on features of digital economy

when we revise the system...

The Organisation for Economic Co-

operation and Development (OECD)

Base Erosion and Profit Shift (BEPS) Report Jan 2014


Transforming power of digitization

….The future of employment ?

� One recent study (Sept 2013) by academics at Oxford

University suggests that 47% of today’s jobs could be

automated in two decades

� …Google now employs 46,000 people. But it takes years

for new industries to grow, whereas the disruption a

startup causes to incumbents is felt sooner. Airbnb may

turn homeowners with spare rooms into entrepreneurs,

but it poses a direct threat to the lower end of the hotel

business—a massive employer.


We need to look at the consequences

of this from the other direction

Digital Ecosystem

13

Your Enterprise in Context

Business trading Behaviour

Analysis

Processing signal sensitivity

analysis

Enrichment - Combined Transaction

and Content - embedded and

augmented content

Combining data with mashups

Aggregated Data Feeds to

Analytics Services

Organizational Tactical and

Strategic Planning

Big Data

Use Cases Domains


Poll – What is your biggest challenge

to Big Data in your enterprise ?

Technological EcosystemsTechnological EcosystemsTechnological EcosystemsTechnological Ecosystems

Digital Ecosystem Technology in the Supply chain network

Advanced Technology engineering transformations Technology in the Workplace

Enterprise Vendor Technologies Open & Proprietary PlatformsSecurity & Privacy

Mark Skilton copyright 201415

Lets examine examples

A wide range of Industry and Technology DomainsA wide range of Industry and Technology DomainsA wide range of Industry and Technology DomainsA wide range of Industry and Technology Domains

Processes,

Conversions,

Transformations

Context Awareness

and optimization loops

• Internet of Things, pervasive computing

Enterprise Systems

• Industrialization

Systems

Domains

Automation

• Workflow

• Platforms

• Manufacturing – 3D

• Marketplaces

• Services

Marketplaces

Organization

Collaboration

• Communities

• Virtual Teams

• Virtual Organizations

• Virtual Businesses

• Virtual Services

Workplaces,

User Experiences

Organizational

Structures

People

• Digitalization Of

Work practices

Avatars, Agents,

Virtual People

Social, KM, Mashups,

Augmentation, VR,

Contextual Awareness

Data,

Metadata

• Groups

• Collectives

• Individuality

• Self Interest/bias

• Rights

Integration

Acquisition• Orchestration

• Aggregation

• Broker

Reseller

• Isolation

• Encapsulation

• Federation

• Distribution

• Replication

• Exposure

Connectivity

Geographic

Domains,

DominionsMarkets segments

Skills & Resources

• Pragmatics

• Schemas

• Semantics

• Visualizations

• Semiotics

• Tactiles

Services, data, objects,

Knowledge, Sensing,

Metadata

• Network topologies

• Domains

• Appliances

• Interfaces

Internetworking

Devices &

Sensors

Mobile Comms, Wearables,

Fixed, Mobile embedded

Biometrics, ML, Voice, AI,

Cognition

Sourcing

• Managed Hosting

• Single Sourcing

Multisourcing

• CoSourcing

• Crowd Sourcing

Crowd Funding

• Content

• Versions, Configuration

• Operating Systems

• Frameworks

languages

SDKs, IDEs

Code

• Legal, Political, ethics

• CSR, Governance , Policies

Social Behaviors, Preferences

Economic

Commercial

• Macro economics

• Micro economics

Socio-economics

• Metrics, Qualities

• Value, Value Systems

• Contracts

• Intellectual Property

• Monetization

Security,

Privacy

• Identity

• Encryption

• Authorization

• Cyber Threat

• DR, BC

Ownership

Protection

Containment

Growth

Stability

Continuity

Equity

Capabilities

Competencies

Density

Co-Presence

Manipulation

Analysis

Trading

Specification

Architecture

Interfaces

Entanglement

Multiplexity

Multiplicity

Digitization

Creation

Digital Ecosystem

Physical DomainsInformation Domains


Advanced Technology Engineering TransformationAdvanced Technology Engineering TransformationAdvanced Technology Engineering TransformationAdvanced Technology Engineering Transformation

Virtual Distributed

Reality (Light resource

coupling Interaction)

Multiple web networks

Wide separation

of Resources and Sentience

Integrated Close coupling

of Resources and Sentience

Mobility

Light

form factor

Heavy, tight

integration

form factor

Distributed

Spatial Awareness

Horizontal scalable

Distributed

Spatial Awareness

Heavy connectivity scaling

Virtual Distributed

Reality (Heavy resource coupling

Interaction- telemetry)

Static Complex Processing

(heavy resource interaction)

Merged Physical/Synthetic

(realism)

Augmented Physical

And Virtual Reality

(heavy mobility, anchored)

Physical

Augmentation

(light mobility)

Macro

Distributed

Realism

Micro

Distributed

Realism

Virtual

Augmented

Realism

Physical

Augmented

Realism

Artificial

Living

Emulation

Artificial

Non-Living

Emulation

Virtual to

Physical Object

Creation

Physical to

Virtual object

3 D Printing

Macro

Manipulation

Micro, Nano, Pico

Manipulation

Digital social

Analytics to

outcomes.

Crowd Design

Physical

forming

Small scale

forming


OperationsMonetization Products / Services Facilities LogisticsVehicles Sustainability Efficacy

Technology in the Supply ChainTechnology in the Supply ChainTechnology in the Supply ChainTechnology in the Supply Chain

Sourcing

• Multi-source, Co source, Crowd source

• Outsourcing and Off shore

• Marketplaces, Partnerships & Alliances

Design

• Collaborative Design, Virtual Design

• Simulation

• Technology Refresh, Quantum Disruption

• Metrics and Quality

Manufacturing

• Trials, to stock, to Order

• Additive Manufacture

• Robotics, Federated

Transport

• Intelligent transport networks

• Shared / co-location

Efficiency, Fuels, Materials

• Smart Meters

• Alternative, reusable Fuels

Warehousing & Distribution

• Automated Space management

• Automated Handling

• Dynamic Responsive audit & Resupply

• Sensors & Mobile Device networks

Compliance & Policy

• Tracking & Traceability

• Intelligent Resource Management

• Smart Buildings

Assembly

• Robotic assembly

• Integrated Material Supply

• Dynamic Planning & Control

Sales & Marketing

• Gamification

• Dynamic pricing

• Behavior Analytics

Virtual Supply chain/network

Physical Supply chain/network

Decomposition

Modularity

Recombinations

Operations

Servicization

Restructuring

Structure &

Operation

Multiplexing,

multiplicity

Lean,

Concurrency

Performance

Geographic,

markets

Cities, Locations

Facilities, Mobile Assets / Vehicles

Exa

mp

le t

ech

no

log

ies

eCommerce Models

Digital Business Models

Social Business Models

• Consumer Behavior analytics/

gamification

• Augmented Product/Services

Social Technical Models

• Internet of Things – Embedded

Technology networks

• Simulation, Compute Design-

Manufacturer

Crowd Network Models

• Open Innovation, multi-process

• Crowd Funding

• Virtual Markets, B2B, B2C, G2C

- Servicization

Business Processes


Open & Proprietary Technologies & PlatformsOpen & Proprietary Technologies & PlatformsOpen & Proprietary Technologies & PlatformsOpen & Proprietary Technologies & Platforms

Building environment

sensors

GPS Tracking

Wearable body sensor

(accelerometer, heart

rate, blood pressure,

lightsenstive)

Wearable body Medical

sensor (accelerometer,

heart rate, heart

electrical activity, brain

electrical activity, blood

pressure, blood

chemistry)

Medical bio-

environment sensor

Contactless NFC Tag

InVehicle systems

management sensors

(connected

wireless/Internet)

Apparel embedded

RFID tag

Embedded RFID tag

…

POS

Mobile

Transport

GPS

Mobile Device

(Cell, tablet)

Vehicle

Set top Box

(STB)

Smart TVs

…

Mobile customer browse

and account app

Mobile Customer/Stock

information application

Mobile social apps

Mobile consumer lifestyle

app,

Mobile alerts

Mobile device energy

planner app

Mobile location and

service account

management app

Mobile smart phone

EPG/Webstore service

app

Mobile distribution work

instructions app

Mobile Work schedule

and tracking app

Mobile Phone Device

Tracking Reporting App

…

Social

(interaction)

Network

Photosharing

(content)

Networks

Social network

integration

…

Network

remote/wireless

connection

NFC

Wireless

3G,4G

Mobile network

communications

Satellite cable

networks

Internet

Broadband

networks

…

Customer buying behavior analytics

Business supply chain performance

analytics

Marketing Analytics

Data feeds collection and data

aggregators (Data Fabric).

Visualization Analytics

Social behavior analytics

Lifestyle behavior analytics

Patient and Medical Data aggregation

and analytics

Semantic Linked Open Data (W3C)

Master Data Management (MDM)

Citizen activity and preferences

analytics

Event and crowd behavior analytics

Real-time event analysis

Citizen, crowd, corporate activity and

behavior analytics

Medical data analytics

Medical History-Patient Statistical

analysis

Medical Research Analytics

Multi-channel (Closed loop) data

collection and processing

Real-time analytics response

Energy usage pattern analytics

Vehicle driver usage analytics

Customer preferences and behavior

analytics

Usage and viewing preferences and

behavior data aggregation and

analytics

Buyer and seller history analytics

Apparel sales forecast behavior

analytics

Financial stock trading Analytics

Financial Market social behavior

analytics

Real time data aggregation and

analysis

Financial modelling analysis (AI)

….

Social content data

Structured master

data

API connection data

Security data

Networked data

AI insight data

Meta tag data

Semantic metadata

….

Merchandise Supply chain planning

application

ESB

Facility environment management

system

Messaging integration

Web Services

online marketplace

Supply chain planning app

ERP

Adapters

Customer Behavior analytics

Automated Customer service (AI

Speech Recognition)

CRM Account Management app.

Business Activity Management

(BAM)

Infrastructure and software

provisioning

Orchestration apps

Virtualization Management apps

Search engines

Open Source

Response planning app

Message alert system

Utility Supply Management

Monitoring

Energy recharging station

management app

Ultra-fast Grid electric charging

system

Automatic payment system service

Vehicle Maintenance Planning

Vehicle GPS tracking

Vehicle component usage and self

diagnostics system

Messaging and alerts system

Social Networks integration

Electronic Program Guide (EPG)

analytics

traffic management real-time and

forecasting

Intelligent Facility Maintenance

Management app

GPS Tracking

Spares Stock planning app

Transport scheduling app

Intelligent Home Infrastructure

Public Traffic Management system

app

Vehicle Tracking system

….

Cloud (Private, Public,

Hybrid, Community)

Cloud Infrastructure

HPC

Infrastructure Stack

….

Sensors DevicesMobile

AppsSocial

NetworksNetworks Big DataData Applications Infrastructure Security

DRM

Encryption

Identity

Privacy

Privileges

….

Retail

Consumer buying

lifestyle

Citizen services

Medical services

Medical research

Intelligent traffic

management

Building energy

management

Intelligence automotive

management

Financial Services

Wearable

services

Intelligent Utility energy

management

Social marketingSocial networks

Multi-media

Smart appliances

Point of sale charging

Co-generation

Source: First draft

Open Platform 3.0

The Open Group Dec 2013

International Standards Body

http://www.opengroup.org/

subjectareas/platform3.0

Technical Architectural concerns

Business Architectural concerns


Open & Proprietary Technologies & PlatformsOpen & Proprietary Technologies & PlatformsOpen & Proprietary Technologies & PlatformsOpen & Proprietary Technologies & Platforms

Retail

Consumer buying

Lifestyle

services

Citizen services

Medical services

Medical research

Intelligent traffic

management

Building energy

management

Intelligence

automotive

managementFinancial Services

Wearable

services

Intelligent Utility energy

management

Social marketingSocial networks

Multi-media

Smart appliances

Point of sale charging

Co-generationEnergy

Products

Human

Objects

Intelligence

Knowledge

driven

Behavior

Services

Content

Utility Objects

Fabricated

Objects

Moving Objects

Open

Platform

Use Cases

Open Data, Open APIs and objects

can interact in a multidimensional

environment.

EXAMPLES


Each of these we found has Big Data Ecosystems Each of these we found has Big Data Ecosystems Each of these we found has Big Data Ecosystems Each of these we found has Big Data Ecosystems associated with each. These represent “Markets”associated with each. These represent “Markets”associated with each. These represent “Markets”associated with each. These represent “Markets”

Customer buying

behavior analyticsBusiness supply chain

Performance analytics

Marketing Analytics

Data feeds collection

and data aggregators

(Data Fabric).

Visualization Analytics

Social behavior analytics

Lifestyle behavior

analytics

Patient and

Medical Data

aggregation

and analytics

Semantic Linked

Open Data (W3C)

Master Data

Management

(MDM)

Citizen activity and

preferences analytics

Event and crowd

behavior analytics

Real-time event analysis

Citizen, crowd,

corporate activity and

behavior analytics

Medical data analytics

Medical History-Patient

Statistical analysis

Medical Research

Analytics

Multi-channel (Closed

loop) data collection and

processing

Real-time analytics

response

Energy usage pattern

analytics

Vehicle driver

usage analytics

Customer preferences and

behavior analytics

Usage and viewing preferences

and behavior data aggregation

and analytics

Buyer and seller

history analyticsApparel sales

forecast behavior

analytics

Financial stock trading

Analytics

Financial Market social

behavior analyticsMark Skilton copyright 201421

Enterprise Vendor TechnologiesEnterprise Vendor TechnologiesEnterprise Vendor TechnologiesEnterprise Vendor Technologies

Open Source

Wireless and Mobile

Social Networks

Marketplaces

Data Center Technologies

Cloud Integration Bus

Hypervisors

Cloud Storage

Big Data Storage, Big Data Analytics

DevelopmentEnterprise Applications

Technology Platform Integration

Infrastructure Technology Services

Cloud Management Services

Cloud Providers

Sterling commerce

Cloud Brokers

Security Management

Performance Management

Systems Integrators & Outsourcers

Examples


Security & PrivacySecurity & PrivacySecurity & PrivacySecurity & Privacy

Legal, ethics, security, risk, compliance, governance,

Wide Area

Network WAN

Mobile Devices

4G (3G LTE/SAE)

Gateways

3G / 3.5G

Gateways

Femtocell

LocalAreaNetworkLAN

InfraRed

Bluetooth

Proximity,

Smart Card

RFID

Wifi GPS

Internet

Tier 2 Network

PTSNTier 3 networks

(ISP)

Tier 1 Networks

IP Backbone

Tier 2 ISP

Public Switched

Telephone

Networks

Switches

Cable

Operators

SatelliteExamples of ISP services include

email, FTP, web-hosting

Network Peering

and Interconnections

Sensors

IXP

DSL, T1, T3 Leased Lines

Gateways

Internetworking

NSPs

ISPs

Public/Private

Network

protocols &

Access

Identity &

Access

Appliances

Perimeter &

Facility

Protection

Encryption &

Authorization

Audit &

Forensics

Legislation &

Competition

rules

Intellectual

Property

Facilities &

Networks

Employee &

Enterprise

Legal rules

Certification

& Compliance

Continuum

Examples

Country &

Dominion

Management


Technology in the Workplace Technology in the Workplace Technology in the Workplace Technology in the Workplace

Network Edge

Connector

Embedded Sensor

Sensor Network

Process

Sequential

Sensor

Telemetry

Platform

“Boards”

“Pads”

Places

Input / Output

Device

Spaces

Mobile

“Tabs”

Networks and Connectivity

Collaboration Platforms

Social Networks

Enterprise Applications

Big Data

Process & Data

Embedded Applications

Internetworks

Infrastructures

Platform

Integration

APIs

Workflows

Mobility

Resource

Networks

Process

Networks

Social

Networks

Presence

Networks

Tags

Machine

Data

Access &

Security

Workspaces ecosystem

Social

Data

1st person

viewpoint

3rd person

viewpointCollective

person

viewpoint

e.g. markets,

Communities,

Global eventse.g. Collaborative

Information,

communities

e.g. immediate

sensory information

Data ecosystem

Physical

Data

Metadata

Hyper data

Composition Collective

Intelligence

Augmented

Intelligence

artificial

Intelligence

Location

Based

Workspaces

Geographic

Based

Workspaces

Facility

Based

Workspaces

Augmented

Based

Workspaces

Object/Appliance

Based

Workspaces

Device/Sensor

Based

Workspaces

Co-Presence

Innovation

DevicesSensors

Event-Actions

Readers/

interrogators

Experience/Behavior

Feedback-Response

e.g. moving through wifi clouds

Personal / Social /

Corporate

Physical

Extended

Contextual


The digitization of WorkplacesThe digitization of WorkplacesThe digitization of WorkplacesThe digitization of Workplaces


1st person viewpoint

3rd person viewpoint

Collective person

viewpoint

e.g. markets,

Communities,

Global eventse.g. Collaborative

Information,

communities

e.g. immediate

sensory information


The digitization of WorkplacesThe digitization of WorkplacesThe digitization of WorkplacesThe digitization of WorkplacesData ecosystem

Physical

Data

Metadata

Hyper data

Collective

Intelligence

Augmented

Intelligenceartificial

Intelligence


Convergence of digitization of physical Convergence of digitization of physical Convergence of digitization of physical Convergence of digitization of physical and Virtual space and time and Virtual space and time and Virtual space and time and Virtual space and time


1st person

viewpoint

3rd person

viewpointCollective

person

viewpoint

e.g. markets,

Communities,

Global events

e.g. Collaborative

Information,

communities

e.g. immediate

sensory information

Data ecosystem

Physical

Data

Metadata

Hyper data

Collective

Intelligence

Augmented

Intelligenceartificial

Intelligence


Transformation of Workplaces Transformation of Workplaces Transformation of Workplaces Transformation of Workplaces �� WorkWorkWorkWorksssspacespacespacespacesby Digitizationby Digitizationby Digitizationby Digitization

Physical spacesData and digitization

Convergence of

Physical and

Virtual spaces

Spatial Information

View of view

Temporal Information

View of view

The type and location of data

and its relationships

Physical location of

persons, objects, buildings

And places


Domain Workspace

Digitization Digitization Digitization Digitization of Workof Workof Workof Worksssspacespacespacespaces

Room/Facility Augmentation

Personal / Business Community

Travel - In transit automation

Contextual relationship augmentation

Knowledge augmentation

Object augmentationPhysical

Extended

Contextual


Domain Workspace

define a Domain as a Workspace defined by physical and

virtual data and objects associated with that domain

workspace that can work collectively for the ecosystem

WorkWorkWorkWorksssspace Technologies pace Technologies pace Technologies pace Technologies

Room/Facility AugmentationVirtual Location collaboration

3D Movement sensor

Transparent Surface Projection

Real time voice language translation

Spatial Project in Context

Multi touch displaysVirtual Whiteboard


“did you know…?”

Object Physical Animation

Object Physics semantic integration

Cultural translation e.g. in India cats

are considered bad luck ? no

Personal / Business Community Integrated real time diary-work scheduler

Virtual Social network community trackerShared Task-knowledge work

integration

Information Personalization-

own viewpointMobile location connectivity

Internetwork automated transfer

Real time event push services

Personalized multi-media

Entertainment/social/Work

Vehicle to Network persistent

connectivity

Role based services

Bio senor Identity & Access

Travel - In transit automation

Wall protection video screens

Co-knowledge collaboration

Multi-time zone synchronization

Co-innovation

Dynamic maps/context

Movement / gesture sensor detectors

Image recognition processing

Real-time community collaboration

Real-time multi-party work orchestration

Meta data Analytics

Real-time trading and sourcing

Contextual relationship augmentation


Object augmentation

Embedded TagAgent search

Avatar search / response

Transport event feeds

Real time transit event synchronization

Smart connected Transport scheduling

Transport commercial services integration

Transport / item Identity specification tags

Integrated work and user/device

Real time performance management

Appliance / spare component specification

augmentation

Smart sourcing and replacement

Spatial augmentation , Virtual Room

Depth and projection

2D-3D Design VisualizationOffice Surfaces Information

augmentation

Real time Office/location Activity

Room Embedded Physical sensors

3D modelling and Simulation

Object to Surface projection – interconnectivity

- Virtual model adjustment, input

Crowd Source - Ideation

Historical, Case study Storage/Access/Search

Collaboration Feedback, Ratings

Integrated Object classification and semantic awareness Search

Wide angle group projection, social interaction Virtual reality object Information

Multi-device communication

Location up loiad to device – real time

Information transfer, work multiplicity

Multi-purpose device – dynamic use

applications in context

Virtual to Physical image projection

Mobile device voice translation real time

Automated way finding (Map) guidance

Live Personal profile , lookup

Location Information support e.g.

Nearest stock , person, assistance

Product cluster informationPhysical/Virtual object Integration

-Tablet /work device to Virtual Projection Device

IntegrationAutomatic proximity on/off sensing – body /location /lighting /touch

Heuristic Design AI

Micro-touch displays

Mixed Virtual and Physical object interaction – VR avatar

Location /Local knowledge access

Real time Device updates

Movement 3-axis gyroscope sensorsAccelerometer sensors

Physical Projection to Multi user eye synchronization

auto zoom/in out and location

Internetwork integration e.g. Wireless-Bluetooth

Photo sensors

Network Identity Management

Multi-device data synchronization

Preference based communication routing

automation

Multi-form factor support

Ideation, co-creation

Voice commands Workflow management

Real time metrics dashboard

Visualization

Biometric Identification

Augmented communication library – context

of past activity and associations

Shared Projects Management

Physical object Bio Sensing e.g Cup

Flexible substrate displays

on physical objects e.g. electronic paper, Smart Cup

Smart Pen Device Augmentation

Furniture Space sharing

Wall, Surface gesture integration

Real time Sourcing / Supply chain integration

Conduction battery charging

Complex 3 D assembly simulation

to Production

Real time activity centric work

management

Integrated workflow –

public / private environments

Smart Room –object environment integration

Bio signature scanning

Bio Image search and knowledge access

Bio sensor health scanners

RFID Tags

CMB Contact Memory Buttons

Smart Environmental Monitoring (CSR)


Real time living space ambient living

Smart energy management

Low Carbon Materials

Solar Energy, Home Grid

Residential, Work Service Integration

Smart City Energy Grid

Community Information Grids Smart Resource Management

Ife Sciences Integration

Hydroponics Sensor Integration

Vehicle Smart Maintenance

Intelligent Vehicle Sensors

Physical

Extended

Contextual


There is a growing community of objects, sensors and data in these workspaces

WorkWorkWorkWorksssspace Technologies pace Technologies pace Technologies pace Technologies ---- Examples Examples Examples Examples


Virtual Location collaboration

3D Movement sensor

Transparent Surface Projection

Spatial Project in Context

Multi touch displaysVirtual Whiteboard

Object Physical Animation

Object Physics semantic integration

Wall protection video screens

Spatial augmentation , Virtual Room

Depth and projection

Office Surfaces Information

augmentation

Room Embedded Physical sensors

Object to Surface projection – interconnectivity

- Virtual model adjustment, input

Wide angle group projection, social interaction

Virtual to Physical image projection

Automatic proximity on/off sensing – body /location /lighting /touch

Micro-touch displays

Smart Pen Device Augmentation


Solar Energy, Home Grid


A smart TV can serve as an example of

optimization of human machine interfaces,

in terms of customization and

personalization.

Home appliance control

Siemens connectivity lets you control home

appliances through smart technology -

Appliances


Real time voice language translation

Cultural translation e.g. in India cats

are considered bad luck ? no

Personal / Business Community

Integrated real time diary-work scheduler

Virtual Social network community trackerShared Task-knowledge work

integration

Information Personalization-

own viewpointMobile location connectivity

Internetwork automated transfer

Real time event push services

Personalized multi-media

Entertainment/social/Work

Role based services

Bio senor Identity & Access

Real-time community collaboration

Real-time multi-party work orchestration

Real-time trading and sourcing

Real time Office/location Activity

Crowd Source - Ideation

Collaboration Feedback, Ratings

Multi-device communication

Physical Projection to Multi user eye synchronization

auto zoom/in out and location

Voice commands

Shared Projects Management

Furniture Space sharing


Real time activity centric work

management

Integrated workflow –

public / private environments

Smart Room –object environment integration

Bio signature scanning

Smart Environmental Monitoring (CSR)

Real time living space ambient living

Smart energy management

Residential, Work Service Integration

Smart City Energy Grid

Community Information Grids Smart Resource Management

Hydroponics Sensor Integration


Smart Retail - Provide web shop

services in physical stores (using Near

field communication NFC and mobile devices) Use RFID tags, QR IDs..


Vehicle to Network persistent

connectivity

Travel - In transit Automation

Transport event feeds

Real time transit event synchronization

Smart connected Transport scheduling

Transport commercial services integrationReal time performance management

Internetwork integration e.g. Wireless-Bluetooth

Network Identity Management

Workflow management

Real time Sourcing / Supply chain integration Vehicle Smart Maintenance

Intelligent Vehicle Sensors


Electric vehicles ecosystem enabling

interactions between different actors

ranging from designers and manufacturers,

to drivers and services providers. An open

web-based system provides real time

control of the smart car data stream,

enabling personal, relevant and timely services from different perspectives.

Integrated charging stations


Object augmentation

Embedded Tag

Transport / item Identity specification tags

Appliance / spare component specification

augmentation

Smart sourcing and replacementIntegrated Object classification and semantic awareness

Search

Virtual reality object Information Multi-purpose device – dynamic use

applications in context

Product cluster informationPhysical/Virtual object Integration

-Tablet /work device to Virtual Projection Device

IntegrationReal time Device updates

Movement 3-axis gyroscope sensorsAccelerometer sensors

Photo sensors

Multi-form factor support

Physical object Bio Sensing e.g Cup

Flexible substrate displays

on physical objects e.g. electronic paper, Smart Cup

Conduction battery charging

RFID Tags

CMB Contact Memory Buttons

Low Carbon Materials

Ife Sciences Integration


Augmented lifestyle sensor feedback

Wearable Technology

Data aggregator platform and mobile device app

integration



“did you know…?”

Multi-time zone synchronization

Dynamic maps/context

Movement / gesture sensor detectors

Image recognition processing

Contextual relationships augmentation

Avatar search / response

Integrated work and user/device

Automated way finding (Map) guidance

Location Information support e.g.

Nearest stock , person, assistance

Mixed Virtual and Physical object interaction – VR avatar

Location /Local knowledge access

Preference based communication routing

automation

Ideation, co-creation

Bio sensor health scanners


Translational Research - Bench

to bedside

Provide ability to quickly apply

translational research at the bench

side to the patients on the bed as

personalized care.


Co-knowledge collaboration

Co-innovation

Meta data Analytics


Agent search

2D-3D Design Visualization

3D modelling and Simulation

Historical, Case study Storage/Access/Search

Location up load to device – real time

Information transfer, work multiplicity

Mobile device voice translation real time

Live Personal profile , lookup

Heuristic Design AI

Multi-device data synchronizationReal time metrics dashboard

Visualization

Augmented communication library – context

of past activity and associations

Complex 3 D assembly simulation

to Production

Bio Image search and knowledge access


Geofencing

Personalized Ambient

Monitoring (PAM) Monitor

patents with wearable

technology and room and

movement sensors. Proactive

feedback for patient care

Competition is at the Ecosystem levelCompetition is at the Ecosystem levelCompetition is at the Ecosystem levelCompetition is at the Ecosystem level

Ecosystem Domains of Concern


Object augmentation

Travel - In transit



Business

Environment

Ecosystems

Content Ecosystems

Added Service

Ecosystems

Effective “smart”

cities, building,

process ecosystems

Effective “appliances”

and connected

embedded object

Ecosystems

e.g.

Flight

planning

Ecosystem

e.g.

Smart

Building

ecosystem


e.g.

Android

Car Ecosystem

and

intelligent

Transport

You have to think of these as nested systems of systems

Android ecosystem

iOS ecosystem

Windows ecosystem

Example Example Example Example –––– the integrated nested ecosystem the integrated nested ecosystem the integrated nested ecosystem the integrated nested ecosystem ––––Smart Car & Intelligent TransportSmart Car & Intelligent TransportSmart Car & Intelligent TransportSmart Car & Intelligent Transport


Object augmentation

Room/Facility

Augmentation


Transport In transit

Car security

Route Planning

Passenger services

Satellite

&

Telecoms

Operators

In car Brands

Retail services

Entertainment

Accessory

Manufacturers

Smart

Traffic planningVehicle to Vehicle

communication

Virtual

Showrooms

Contextual Augmentation

Next phase Next phase Next phase Next phase ----intelligent spacesintelligent spacesintelligent spacesintelligent spaces


Create AI based services based on big data analysis of previous and

predicted usage

Travel - In transit




Object augmentation

Modularity and scalable (generative) Modularity and scalable (generative) Modularity and scalable (generative) Modularity and scalable (generative) MultiMultiMultiMulti----sided Platformssided Platformssided Platformssided Platforms

(References Yoo, 2010, Henfridsson et al 2013, Kalliinikos et al 2013)

Modularity

Platform centric

Loose coupling � Trends to operate across multiple platform coupling

Self Reinforcing scalable architecture

Encapsulated

Appliances

Expand to cross domains

Poll Poll Poll Poll –––– What Workspaces do you see as a What Workspaces do you see as a What Workspaces do you see as a What Workspaces do you see as a priority for your enterprise ? priority for your enterprise ? priority for your enterprise ? priority for your enterprise ?



This is a Concern of the CxO

CIO

Revenue and

Market Growth

Cost reduction

and

Efficiency / Productivity

CEO

CMOCFO

COO

CISO

Strategic Direction Operating Model

CPO

CHRCTOBrand and market

Direction

Open Platform 3.0Open Platform 3.0Open Platform 3.0Open Platform 3.0

Feature

Brand

Revenue

BenefitsMotivation

Benefits

Protection

Development

Cloud SensorsMobilitySocial Big data

Platform Architectural Domains

Domain Systems Solutions

Value and Monetization Lifecycle

OP3.0

http://www.opengroup.org/subjectareas/platform3.0

TM

New Ecosystems Platform

Impact on Strategic decisions

Impact on Innovators and Leaders


Object Augmented Domains

A language for the next era of computing , Internet of things

Open Platform 3.0Open Platform 3.0Open Platform 3.0Open Platform 3.0

- Features and their characteristics that enable ecosystem compatibility and interoperability

- Revenue Benefits that are derived from managing marketplaces and connectivity and access to communities and operating systems

- Brand protection and development as competition and ingress into existing market share is under attack potentially from substitution and cannibalization from new scalable modular solutions and public and hybrid systems that have lower entry and adoption barriers into and across their platform and own ecosystem services.

- Motivation benefits from driving and access skills and compliance and security preservation and the exploitation of innovators and new portfolio opportunities.

44

http://www.opengroup.org/subjectareas/platform3.0

TM

The Open Group 2014

A language for the next era of computing , Internet of things

Addressing the realities and consequences


Conclusions� Competition is at the ecosystems level defined by

Domains

� Real Big data competitive advantage needs to be defined

in a domain context, not just orchestrator sales products

or solutions.

� Rise of modular architectures and scalable (generative)

platforms will enable new forms of competition at

Domain level 2015 onward – needs new Governance and

metrics

� Existing Industry players and new innovators market

share will be significantly impact by their ability to work

across ecosystems and define domain workspace


Q & A


Thank you

Professor Mark Skilton, Information Systems & Innovation

Management, Warwick Business School

@mskilton

[email protected]

http://www.linkedin.com/pub/mark-skilton/1/189/968

http://www.wbs.ac.uk/about/person/mark-skilton