Beyond Openness - Open Design Shared Creativity

BEYOND OPENNESS

SIMONE CICERO @meedabyte

BARCELONA July 1° 2014

ME SIMONE CICERO @meedabyte

@MEEDABYTE #BEYONDOPENNES

CONNECTOR, FELLOW

CO-CHAIR

PLATFORM STRATEGY

more…


WHAT IS OPEN?


STALLMAN

Free


Open


“Open Source is a development methodology. Free Software is a social movement”



digital












A Bigger trend




Common Languages and Frameworks?



“3-D printed a working loudspeaker, seamlessly integrating the plastic, conductive and magnetic parts, and ready for use almost as soon as it comes out of the printer.”

Cornell University in December 2013 @MEEDABYTE #BEYONDOPENNES

Bits = Atoms?


Bits = Atoms?


RESOURCES


resources

outcomes

production processes

externalities

materials




ACCESS to MEANS


x2/18M

350globally



CAPITAL


1 BILLION @MEEDABYTE #BEYONDOPENNES

THE DEBATE


Intellectual Property


Copyleft


You Can/Can’t do

How To do it


[Open Source] movements rely on IP-based approach due to fears that, without IP rights and such conditions, a tragedy of the commons would ensue…

“A Case for the Public Domain” Clark D. Asay Penn State Law. February 19, 2013 @MEEDABYTE #BEYONDOPENNES

IP-based approach […] prevents the movements from reaching their full potential […] by causing significant transaction costs without offsetting benefits, resulting in a tragedy of the anti-commons.

“A Case for the Public Domain” Clark D. Asay Penn State Law. February 19, 2013 @MEEDABYTE #BEYONDOPENNES


One Big Debate: Commercial

vs NON-Commercial


Licenses don’t work with tangible products


PATENTS

COPYRIGHT


Definition what can be called #OSHW

according to OSHWA


1. Documentation 2. Scope 3. Necessary Software 4. Derived Works 5. Free redistribution 6. Attribution 7. No Discrimination Against Persons or Groups

8. No Discrimination Against Fields of Endeavor 9. Distribution of License 10. License Must Not Be Specific to a Product 11. License Must Not Restrict Other Hardware or Software 12. License Must Be Technology-Neutral @MEEDABYTE #BEYONDOPENNES

>1000 words


+Best Practices “things you can do to encourage the development of a

vibrant community of people who use and improve your open-source hardware project”


A parallel debate:

Exploitation & Fairness


Illustration: Michel Bauwens @MEEDABYTE #BEYONDOPENNES

EXP

LOIT

ATI

VE


EXP

LOIT

ATI

VE

CopyFARLeft


MA

RK

ET

CR

EA

TO

RS


Commoners Cooperatives

Nonprofits

MA

RK

ET

CR

EA

TO

RS


The Point: Should corporates

have access to The Commons?


Why to prevent access to non-rival

goods (knowledge)?



Production

Ownership

Governance

Peer

MA

RK

ET

CR

EA

TO

RS


The “open” economy will be better than the

*closed* @MEEDABYTE #BEYONDOPENNES


Brand

Marketplace

Infrastructure

Shared

Distributed

MA

RK

ET

CR

EA

TO

RS


Brand

Marketplace

Infrastructure


“Am I open?”


does it really matter?


IN THE BACKGROUND:

DIGITAL DYNAMICS


Democratization





Componentization

* breaking down into cost competitive and interchangeable pieces. @MEEDABYTE #BEYONDOPENNES

“Software is eating

the world”

Marc Andreessen


Illustration: Simon Wardley – blog.gardeviance.org

Increasing competition in demand and supply


Pioneers

Poorly understood markets, gaps to define, constantly undergoing changing dynamics, small numbers. Want to create the future.

Startups


Settlers

Increasing demand, growing market opportunities, mature products, growing revenues.

Platforms

@MEEDABYTE #BEYONDOPENNES @MEEDABYTE #BEYONDOPENNES

Town Planners

Standardized demands, growing competition. Essential cost of doing Business.

Self disruptions while optimize for operations.

Ecosystems & Industrialization

Illustration: Simon Wardley – blog.gardeviance.org @MEEDABYTE #BEYONDOPENNES

The ILC Cycle

Illustration: Simon Wardley – blog.gardeviance.org

Innovate Leverage

Commoditize (repeat)


It takes all the running you can do

Red Queen Effect


It takes all the running you can do, to keep in the same place

Red Queen Effect






The LEGOfication of everything


complexity


questions

answers

Singularity (credits @davidorban)


Are we LE fying

humans? @MEEDABYTE #BEYONDOPENNES

“…all of these amazing digital technologies are coming together to create a world of mounting performance pressure.”

John Hagel @MEEDABYTE #BEYONDOPENNES




@meedabyte @OuiShare







OPEN AS IN BUSINESS


Corporate business knows how to use

*open* @MEEDABYTE #BEYONDOPENNES


ARA


@MEEDABYTE #BEYONDOPENNES @MEEDABYTE #BEYONDOPENNES



• IP cross-licensing • No forks and derivatives • Store and manage users private data • Google can unilaterally alter the terms



Your business

Enablers of your

business

REV

EN

UES

PR

ICE


Your business

Enablers of your

business

REV

EN

UES

PR

ICE



Enabling Technology For the Electric Age

Electric Engines & Vehicles

REV

EN

UES

PR

ICE



3D Design Software

And systems

Accurate & Cheap Printers

REV

EN

UES

PR

ICE



Integrated Digital Health

Services

Data gatering Technology and

platform

REV

EN

UES

PR

ICE


interfaces @MEEDABYTE #BEYONDOPENNES

• above the interface*: higher value systems (use case innovation) • under the interface*: process maturity, elastic provisioning, measuring (competition)

Valu

e Ch

ain

inno

vatio

n


*Open* Monopolies?


THE MISSION WE HAVE TODAY




5600 @MEEDABYTE #BEYONDOPENNES

Refuse the Extinction

Perspective


Avoid to run exponentially into collapse


A TRULY OPEN POST-BUSINESS?



From multi–sided

to multi stakeholder

business @MEEDABYTE #BEYONDOPENNES

Value Proposition

Profit Chains

Production Processes

Infrastructures

Ownership

Governance

From Products to Platforms

Monolithic to Participative

Zero Externalities

Connect Existing

Enabling and Distributed

Collaborative @MEEDABYTE #BEYONDOPENNES

THE TOOLS WE HAVE


Culture Hacking



Culture Hacking

Design Thinking

Platform Design Canvas

see:

meedabyte.com


Ecocanvas: Nicola Cerantola – www.ecologing.es


Culture Hacking

Design Thinking

Value Driven

Enterprise


A

C

D

B


Culture Hacking

Design Thinking

Value Driven

Enterprise

Open Capital


www.swarmcorp.com @MEEDABYTE #BEYONDOPENNES

Take Responsibility



THANKS Special thanks to: Simon Wardley, Michel Bauwens, OuiShare, Open Hardware Association, OSVehicle

SIMONE CICERO @meedabyte


PICTURE CREDITS COVER SLIDE:

SanchTV http://goo.gl/73l1gh

Rennet Stowe http://goo.gl/evBW3V Ed Yourdon http://goo.gl/D59XYl Samuel M. Livingston http://goo.gl/JqSW59 USF Region 5 http://goo.gl/GF2Jle College Degrees 360 http://goo.gl/XOvMDC Brian Solis http://goo.gl/0zegSo Segle http://goo.gl/O3BLLY


http://goo.gl/73l1gh

http://goo.gl/evBW3V



http://goo.gl/D59XYl



http://goo.gl/JqSW59



http://goo.gl/GF2Jle



http://goo.gl/XOvMDC



http://goo.gl/0zegSo

http://goo.gl/O3BLLY



ICONS Team designed by Yair Cohen from the Noun Project http://thenounproject.com/term/team/42812/ Document designed by Nate Eul from the Noun Project http://thenounproject.com/term/document/5086/ Quadcopter designed by Nithin Davis Nanthikkara from the Noun Project http://thenounproject.com/term/quadcopter/22061/ Car designed by Andrew Cameron from the Noun Project http://thenounproject.com/term/car/1875/ Table designed by Joe Harrison from the Noun Project http://thenounproject.com/term/table/16149/


http://www.thenounproject.com/yair.vareniki.cohen



http://www.thenounproject.com/

http://thenounproject.com/term/team/42812/



http://www.thenounproject.com/nateeul

http://www.thenounproject.com/nateeul



http://thenounproject.com/term/document/5086/



http://www.thenounproject.com/nithindavis






http://thenounproject.com/term/quadcopter/22061/

http://thenounproject.com/term/quadcopter/22061/

http://www.thenounproject.com/CrocodileJock


http://thenounproject.com/term/car/1875/



http://www.thenounproject.com/joe_harrison



http://thenounproject.com/term/table/16149/

