Embed Size (px)
DESCRIPTION
I was delighted to present at the Third Sector "Integrated Digital Fundraising" event on 19th July 2013. Hope you enjoy the presentation :)
Citation preview
Beyond FundraisingHow to get more from your mobile strategy
Oisin Lunny, Senior Market Development Manager
Agenda: RecapWhats HappenedNew StuffBeyond FundraisingOpenMarket
Recap
"MIND THE GAP" by the Charities Aid Foundation, Sept 2012
Changing consumer behaviour
Source: nVision / Charity Awareness Monitor (nfpSynergy)Base: 1,000 online respondents aged 16+, GB
Massive growth of SMS giving
% of respondents who have given to charity in last 3
months“In which of the
following ways did you give?”
Why SMS?
SMS are perceived as personal90% of SMS read within an hourOne self contained channel for allMobile user is in controlinitial interaction has overcome the biggest barrier already
Whats Happened Since
More mobile traffic
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu
Creating and sharing more
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu
More mobile traffic
Massive growth of SMS marketing
Be aware of smartphone penetration
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu
Be aware of smartphone penetration
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu
Why Mobile?
Faster access to informationCost savingsHigher productivityTighter controlImproved Experience
New stuff
Tell a compelling story using technology
Look where your supporters are
Source: http://www.moroch.com
Use the shortcode everywhere
Source: http://www.slideshare.net/lailatakeh/unice-fuk-mobilelearningslaila2013
Beyond Fundraising
Have a “Mobile First” strategy
Source: http://www.moroch.com
Customer-centric design
Build relationships
Its all “media”
It’s all part of the mix
A few suggestions....
AlertsDonation updatesCompletion of eventsCross-promotionsBespoke reportingStaff coordination
A few suggestions....
Training buddiesTraining tipsPleasPetition call-to-action2-way textOngoing engagement for all CRM
A few suggestions....
Nearest events/location/carerInfo – Q and A…Job opportunitiesCare-related alerts Missed completion remindersMulti-modal shortcodes
A few suggestions....
Donations - One off / RecurringGift AidMobile Network DemographicsTotaliserMMSPush
Learn from other industries
OpenMarket
What we doOpenMarket provides mobile solutions for
enterprises to engage and transact with customers, partners and employees via the mobile channel
Our clients trust us to power their mobile business
A commitment to the Third SectorThought leadershipProven track record Award winningProven track record Thought leadership Award winning
Best customer service
Share ideas and expertise
Mobile Engagement PlatformCharity Systems OpenMarket’s MEP Charity’s audience
!
!"#$%&"'"(%)*+'$%,'(#,+',*('(#-.'-#'/01234"'5-#67-5'"*+%*"'.#-&"22"2'2"#$%&"28'2%9.:%;"2'(,<,'%*<"+#,)-*2'<-'=->#'.#"?"##"('@>2%*"22'2=2<"92'ABCD8',*,:=)&28'-<4"#'5"@'2"#$%&"2E',*('+"*"#,<"2'#".-#<2
"
!
"
D>:)F&4,**":'2>..-#<'%*&:>(%*+'!D!8'DD!8'0>248'G9,%:8'H-%&"'I'1HC'"*2>#"2'<4"'#%+4<'9"22,+"'%2'2"*<'$%,'<4"'.#"?"##"('9"<4-('
#
#
Why OpenMarket?
CARE
ost effective service
pproach
eliability
xperience
Why OpenMarket?
Committed to a long-term partnership
customers and partners
TEXT “OISIN” TO 88600KEEP IN TOUCH...
... OR FIND ME ON LINKEDIN
