Betavine Social Exchange: Sango09

A Vodafone Group R&D Lab

Betavine Social Exchange – Pilot in SAUsing technology to facilitate social change

Presented by Stephen Wolak

Head of Betavine, Vodafone Group R&D

Oct 2009

An open community for mobile application developers

http://intranet.vodafone.com/index.jsp?pageID=global_homepage


Background and Insight


A Vodafone Group R&D LabSource: Portio 2007

By 2011, 75% of the world’s population will own a mobile phone

73% of the near-term market for mobile growth is represented by 10 of the leading

emerging-market countries



Mobiles today are about much more than just communication



They are increasingly being used to facilitate social change



Mobile Solution Websites



The best solutions are born from local engagement



But often those on the ground don’t have expertise or funds at their disposal



The way we contribute to social change is being redefined



Local groups know the problems but lack the

solutions

Mobile are for more than just making calls

We have an opportunity to bring these trends together

Social change is defined by action

Mobiles can be used to facilitate social change



The Idea



Create platform & community to encourage use of mobile technology for Social Change



Betavine Social Exchange - VisionSolutions sourced locally & globally

Issues defined by local community Solutions deployed locally by local entrepreneurs

Local MobileEco-system

Mobile Knowledge

Business ExperienceCustomers



Match making for social change …

Challenge Owners:Local communities,Local NGO’s, NPO’s,

Solution Providers:Local Universities,Local & Global Developers in the Betavine community

LocalOpCo’s

SupportPartners

Challenges are brought to BSX by NGO’s, NPO’s or

community groups

Benefit: Rapid solutions to grass-roots problems

Local and global developers propose & enable solutions

Benefit: Develop skills, mobile apps eco-system and reputation. Future roots to

market for products

Local op co and partners explore routes to sustainable Deployment

Benefit: Qualified Deal-Flow, new source of local products, new business opportunities



BSX - Interaction

DiscussChallenge

Challenge

CreateSolution

Solution

NGOGovernment Departments

Local CommunitiesIndividuals

Global DevelopersLocal Developers

Entrepreneurs



Vodacom Emerging Market Collaboration & Innovation(VEMCI)

• VEMCI a business unit with an eco-system of partnerships• Supported by executive management of Vodacom• Externally focused for indentifying innovative creative

business concept and ideas• An open innovations system• Identifying and partnering with entrepreneurs and upcoming

companies with innovative, ground breaking business concepts which are aligned with the overall Vodacom Group strategy



VEMCI Open Innovation & CollaborationFast-track Prototyping “Plug & Play” Environment

• Betavine - in collaboration with Vodafone for engaging the Crowd Source Model

• BSX - in collaboration with Vodafone for engaging the NGOs, Society and Enabling Companies – developing solutions

• Vodacom Experience Centre - at the Techno Park in Vodacom Campus where VEMCI partners can deploy new solutions and technology to test and possibly commercialise.



The open mobile application community

Thank You!

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Technology

Betavine Social Exchange: Sango09