Live Video Event Lunch and Learn

Wed Feb 8

Joe ChinCEO of SourcePad, Founder of Best PracticesSerial entrepreneur, worked with 60+ startups

How to do User Testing

12:10 PM

livestream.com/bestpracticesbusiness

• Background• Types• Comparative (method & examples)• Adoption (method & examples)• Viralness (method & examples)• Tools of Trade• Tips

Background

The Lean Startup  , Focus on User

User Testing has become paramount

Skills / know-how not kept pace

1

1 Trademark of Eric Ries

Meet Joe…• 4 time founder / CEO• Raised $20 Million, 2 Exits

• Opinionated Guy…

• Entrepreneur teacher (60+ companies)

Types of User Testing

Comparative

Adoption

Viralness

Usability (not covered today)

Comparative

BenchmarkTrue read vs. vacuumZero bias (to tester/owner)

Goals

Description

Compare vs. popular site/app in target market 

Comparative (method)

Go up against success

Shield identity of tested app

Vary order

Comparative (example)

5 concepts2 line descriptions each2 successes1 stinker

Concept test

http://bit.ly/yLMHi7

Comparative (example)

5 concepts2 line descriptions each2 successes1 stinker

Concept test

http://bit.ly/yLMHi7

Result

ID'd promising concept

Adoption

Get an adoption %Identify segments

Goals

Description

Test who will use the application

Adoption (method)

Go for the raw percentage

Customer development on the back-end

Adoption (example)

News app vs. Popular app Target market - iPad

MVP test

Script: http://bit.ly/AwWRkuForm: http://bit.ly/yDZ6Wc

Adoption (example)

News app vs. Popular app Target market - iPad

MVP test

Script: http://bit.ly/AwWRkuForm: http://bit.ly/yDZ6Wc

Result

Not good enough (for this segment)Pivot to different segment

Viralness

Get a viralness feelIf possible - get a %

Goals

Description

Test if adopters will talk

Viralness (method)

Focus on the adopters recognized

Ask but Judge for yourself

Overenthusiam

Past viral practices

Viralness (example)

MVP test

Form (same as previous):http://bit.ly/yDZ6Wc

Viralness (example)

MVP test

Form (same as previous):http://bit.ly/yDZ6Wc

Result

Very good viralness measurement  (for the few users)

Sponsor

Web   Mobile   RoR   iPhone   Android

We build ideas

<review> Types

Comparative

Adoption

Viralness

Usability (not covered today)

Tools of the Trade

Script - what you say

Form - what you enter

Examples (same as previous)

Script: http://bit.ly/AwWRkuForm: http://bit.ly/yDZ6Wc

Important Tips

Judge for yourself

Get rid of Test Subject Bias

Reactions a User, not opinionOK to speak negative

Be conservative

Happy Testing !

"How to Become a Successful Entrepreneur"

Tues Feb 18 @ NYU 44 West Fourth Street, Room #2-60 

Michael Yavonditte: founder Hashable, former CEO Quigo (sold for $340 mil to AOL)

Howard Lerman: founder Yext, former CEO Intwine (sold to Datran Media)

Register: http://bestpracticesbusiness.eventbrite.com

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we build ideas

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