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Bess Auer's presentation slides from the Florida Blogger & Social Media Conference.
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Facebook 101Bess Auer
Bess Auer
Bess AuerEducator, blogger, social media pro
Bess AuerHost of one of the largest blogger and social media conference in the southeast
Educator, blogger, social media pro
Bess AuerHost of one of the largest blogger and social media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Bess AuerHost of one of the largest blogger and social media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Teacher of Blogger Bootcamp
Bess AuerHost of one of the largest blogger and social media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Teacher of Blogger Bootcamp
Wife and mom
Why Have a Facebook Fan Page?
Why Have a Facebook Fan Page?
Why Have a Facebook Fan Page?
1.11 billion active users as of March 2013
Why Have a Facebook Fan Page?
1.11 billion active users as of March 2013
Convenience - Less likely to leave Facebook for an external site
Why Have a Facebook Fan Page?
1.11 billion active users as of March 2013
Convenience - Less likely to leave Facebook for an external site
More likely to be shared among friends
How do I set up a page?
Personal Page
Personal Page
You don’t ever have to post.
Personal Page
You don’t ever have to post.
You don’t ever have to friend somebody.
Personal Page
You don’t ever have to post.
You don’t ever have to friend somebody.
Nobody ever has to know you are on there.
Personal Page
You don’t ever have to post.
You don’t ever have to friend somebody.
Nobody ever has to know you are on there.
You must have a personal page to set up a “Fan Page”
Click Pages
Click Create Page
Easily change photos
Vital info
Vital info Photos andVideo
Vital info
Share blog posts
Photos andVideo
Vital info
Share blog posts
Other social media channels
Photos andVideo
Vital info
Share blog posts
Other social media channels
Photos andVideo
Be social with fans
Why Have a Facebook Fan Page?
Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
Sound Cloud
Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
Sound Cloud
Embed your Facebook post on your blog!
Why Have a Facebook Fan Page?
Brands want to know!
Why Have a Facebook Fan Page?
Brands want to know!
Real time stats
Real time stats
Go deeper
AJ
The number of people who have clicked “hide” post.
AL
The number of people who have unliked your page due a specific post.
Q&A With Bolles’ Caeleb Dressel
Post
Caeleb Dressel wins gold at Worlds!
AJ AL
0 1
1 3
Why Have a Facebook Fan Page?
Why Have a Facebook Fan Page?
Unlike your blog, you can pay to have people actually see your information.
Why Have a Facebook Fan Page?
Why Have a Facebook Fan Page?
Elbow grease!
Why Have a Facebook Fan Page?
Elbow grease!
Boosting post!
Why Have a Facebook Fan Page?
Elbow grease!
Boosting post!
Advertising page!
Why Have a Facebook Fan Page?
Elbow grease!
Boosting post!
Advertising page!
Reminders:
Reminders:
What you post is public.
Reminders:
What you post is public.
Double-check spelling and grammar.
Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of minors.
Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of minors.
Focus on positive messages.
Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of minors.
Focus on positive messages.
Analyze what you post via the analytics.
Reminders:
Reminders:
Analyze what you post via the analytics.
Reminders:
Analyze what you post via the analytics.
What post types do best for you?
Reminders:
Analyze what you post via the analytics.
What post types do best for you?
When are your fans on Facebook?
