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How was your weekend?

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Saturday 12:30pm, a sunny day

(outside)

Ammunition for the night

Sleep will be for another day

Brains + Brains = ???

Developers love music too

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Innovation

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Challenges for developers:

1. Access to labels 2. Licensing of content, doing deals 3. Marketing of apps

What’s Holding Us Back?

Challenges for labels/artists: 1. Inventing new products/services 2. Finding the best tech partners 3. Managing the process efficiently

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Fostering Innovation - Sandbox

Audio content and other assets are made available in a secure, managed environment

May include a brief for an app to be developed

Sandbox is available to developers, who sign up to T&Cs to enter

Developer works with brief and content to create apps

Commercial apps for iOS, Android and web

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Audio Video Imagery Promo Tools Web Tools

EMI Selection +

Classical

2,000 tracks 70 tracks + metadata

12,000 tracks

Full Catalogue 135 86 image assets 27 photo + illustration 26

Games, Screensavers, Audio flash player

Full Catalogue 120 11 photo Sessions 18 image albums 36

Vector logos, Wallpapers Layered artwork

Full Catalogue 135 139 high res press photos 59 promo graphics 23

Full Catalogue + new album stems

Layered artwork , 74 high res press photos 10

Full Catalogue 180 26 image assets 57 photo assets 35 Flash game, Web banners

Full Catalogue 32 logos + poster 23 photo assets 16

Full Catalogue 30 logo, posters 3 photosessions 6

Full Catalogue 49 logos 4 photosessions 9

Full Catalogue 31 logos + alphabet 3 photo assets 12

Full Catalogue 27 38 photo assets logo 11

Full Catalogue 23

26 photo assets logo 9

Logos, images, backgrounds, badges, icons

Content Available

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In the words of the artists themselves…

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In the words of the artists themselves…

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Developers

1. Initial concept 2. Engineering, product development 3. Upgrades and maintenance

Partnership Approach

1. Content 2. Clearance with rightsholders 3. Marketing

1. Technical platform and tools 2. Intelligence on app trends 3. Network of developers

Development Process

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Key Takeaway Collaborative process, with regular reviews

Content made available

Developer responds with

proposal

EMI & Partners review

proposal

Developer creates app

EMI & Partners review app

EMI publishes app on store

Between 2-6 months, depending on complexity of app

Revenue Splits Overview

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Key Takeaways A single framework deal for all developers Fixed at 40:60 rev share

60% 40% (most will go to Developer)

Developer and The Echo Nest All Rights Holders, inc Publishers

First Commercial Apps Coming Through The Process

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Blue Note Living Digital Box Set Access to thousands of Blue Note tracks Subscription model

Now! Keyboard Game Melody matching game Player learns to play the tune In app track purchase

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Many more ‘hacks’ coming through

eFlyers Generator Generative Remix App Pet Shop Blues

Music Machine Blue Note Explorer

Spotify also opened up their API recently

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How was your weekend?

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No hackathon without the ‘red bull girls’