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3 simple steps for delivering results with learning technologies 28 th March 2012 Benchmarking for e-learning success Lauraoverton

Benchmarking for eLearning Success - CeLC March 2012

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Laura Overton, MD of Towards Maturity talkes about the business benefits of benchmarking, and how benchmarking will help the Consortium shape future workshops, so they meet member needs - Corporate eLearning Consortium inaugural meeting on 28th March 2012

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Page 1: Benchmarking for eLearning Success - CeLC March 2012

3 simple steps for delivering results with learning technologies

28th March 2012

Benchmarking for e-learning success

Lauraoverton

Page 2: Benchmarking for eLearning Success - CeLC March 2012

Lauraoverton

When it comes to technology and learning we have

high expectations

Page 3: Benchmarking for eLearning Success - CeLC March 2012

So what does success look like to you? select the answer that resonates the most with your business right now

1 2 3 4 5 6

11%

15%

26%

19%

4%

26%

1. Proving compliance

2. Cost effective

3. Better learning outcomes

4. Staff up and running faster

5. Improved sharing

6. Respond faster to changing needs

Page 4: Benchmarking for eLearning Success - CeLC March 2012

What challenges are you currently

facing?

1 2 3 4 5

27%

15%

4%

8%

46%

1. Lack of skills to implement

2. Cost

3. IT infrastructure

4. Staff reluctance

5. Poor past experience

Page 5: Benchmarking for eLearning Success - CeLC March 2012

Lauraoverton

Benchmarking for e-learning

success

• Definition : Benchmarking is the process of comparing business processes and performance metrics to industry bests and/or best practices from other industries.

Set strategy Establish baseline

Improve performance

Page 6: Benchmarking for eLearning Success - CeLC March 2012

6 www.towardsmaturity.org/2011benchmark Lauraoverton

Those that benchmark don’t have to

reinvent the wheel! (Parker 96)

Benchmarking involves:

Setting a baseline Learning lessons from

top performers & those further along

the journey Seek to improve

personal best

Page 7: Benchmarking for eLearning Success - CeLC March 2012

7 www.towardsmaturity.org/2011benchmark Lauraoverton

Benchmarking

info

rma

l

Fo

rma

l

Systematic approach

comparing

• Performance indicators

• Effective practices of top

performer

Page 8: Benchmarking for eLearning Success - CeLC March 2012

What best describes your experience of

benchmarking to date?

1 2 3 4

39%36%

14%11%

1. We share best practice (benchmark) informally

2. We take part in formal benchmark studies

3. Benchmarking is an important performance improvement tool for us

4. We don’t benchmark on a regular basis

Page 9: Benchmarking for eLearning Success - CeLC March 2012

Lauraoverton

History with 1800 organisations

Towards Maturity Benchmark Reports

• Linking Learning to Business

• Towards Maturity

• Driving Business Benefit

• Accelerating performance

• Boosting Business agility

Why are some business organisations more successful in using technology in learning than others?

All slides with blue chevrons in this session draw on latest 2011 benchmark research

Page 10: Benchmarking for eLearning Success - CeLC March 2012

10 www.towardsmaturity.org/2011benchmark Lauraoverton

Performance benchmarks from 2011

studies:

• 35% improvement in time to competency

• 32% faster roll out of new IT applications

• 32% improvement in ability to change products and processes

• 39% reduction in delivery time

• 31% reduction in study time

• 26% cost saving

Use external benchmarks : To help set targets For comparison To stimulate conversations within business

Page 11: Benchmarking for eLearning Success - CeLC March 2012

Where are you currently on your

elearning adventure?

1 2 3 4 5

7%

18%

14%

29%

32%

1. Novice user

2. Sporadic user

3. Developing a strategy

4. Technology is embedded in our learning

5. Learning technologies are an established part of doing business

Maturity matters

Page 12: Benchmarking for eLearning Success - CeLC March 2012

Lauraoverton

8 years of benchmarking

12% (7%)

19% (20%)

31% (39%)

22% (23%)

16% (12%)

Novice

Sporadic

Developing

Established

Embedded

TM Index

We consistently find those mature in their use of learning technologies report more benefits. The TM index is a single indicator of maturity.

Page 13: Benchmarking for eLearning Success - CeLC March 2012

Lauraoverton

Effective practice benchmarks Towards Maturity model – 6 strands of effective

practices consistently modelled by top performers http://tinyurl.com/TMModel

TM Indicator

Page 14: Benchmarking for eLearning Success - CeLC March 2012

Lauraoverton

1 100

Top Quartile Bottom Quartile 3rd 2nd

What difference does mature implementation strategy make?

Each organisation is now given a single TM index so we can see where they sit in comparison with others on a scale of 1 to 100.

Page 15: Benchmarking for eLearning Success - CeLC March 2012

Lauraoverton

1 100

Top Quartile Bottom Quartile 3rd 2nd

2x audience take up

33% additional cost saving

50% additional saving in study time

6x decrease in time to proven competency

6x more likely to report increased productivity

3 x as likely to report improved customer satisfaction

Page 16: Benchmarking for eLearning Success - CeLC March 2012

Lauraoverton

So what are they?

3 simple steps to delivering results

with Learning Technologies

Page 17: Benchmarking for eLearning Success - CeLC March 2012

Lauraoverton

The essence of Benchmarking

Page 18: Benchmarking for eLearning Success - CeLC March 2012

18 www.towardsmaturity.org/2011benchmark Lauraoverton

Page 19: Benchmarking for eLearning Success - CeLC March 2012

Lauraoverton

1. There is an organisation-wide strategy for technology enabled learning

2. Learners consider e-learning to be good for their careers

3. Our learning technologies enable learners to communicate and learn from each other

4. We identify and train local champions to act as agents for change

5. We measure business metrics when evaluating effectiveness

Review

Try this out – where do you stand?

Page 20: Benchmarking for eLearning Success - CeLC March 2012

Lauraoverton

So how do you compare?

Review

agree ??? Disagree

Page 21: Benchmarking for eLearning Success - CeLC March 2012

21 www.towardsmaturity.org/2011benchmark Lauraoverton

Compare No 1 - 26% agree - There is an

organisation-wide strategy for technology

enabled learning

67% top

performers

agree

0%

10%

20%

30%

40%

50%

60%

70%

80%

BottomQuartile

Lower (3)quartile

Upper (2)quartile

TopQuartile

Page 22: Benchmarking for eLearning Success - CeLC March 2012

Lauraoverton

Compare

No 2 - 15% agree - Learners

consider e-learning to be good for

their careers

49% top

performers

agree

Page 23: Benchmarking for eLearning Success - CeLC March 2012

Lauraoverton

Compare No 3 - 16% agree - Our

learning technologies enable

learners to communicate and learn

from each other

53% top

performers

agree

How Dixons Retail encouraged sharing and collaboration as part of strategy – visit ow.ly/9Vu7n

Page 24: Benchmarking for eLearning Success - CeLC March 2012

Lauraoverton

Compare

No 4- 29% agree - We identify

and train local champions to act as

agents for change

74% top

performers

agree Engaging learning champions - practical tips from National Autistic Society ow.ly/9Vua0

Page 26: Benchmarking for eLearning Success - CeLC March 2012

Lauraoverton

Act! As a result of what

I have found out in this exercise, I

am now going to...

Page 27: Benchmarking for eLearning Success - CeLC March 2012

Benchmarking with the Consortium

Review and Reflect • Participation in the Annual

Industry benchmark

Compare • With consortium members

• With sector • With top performers

Learn • Workshops • Case studies

• Sector examples

Apply • Action planning

Page 28: Benchmarking for eLearning Success - CeLC March 2012

Example Workshops • Developing an e-learning strategy

• Getting noticed, getting buy in – stakeholder engagement

• Building Blends that work

• User Generated Content – capturing and sharing great practice

• Engaging the business – promotions that work

• Demonstrating Value

Page 29: Benchmarking for eLearning Success - CeLC March 2012

Does this

approach deliver?

– 90% agree that the workshop programme is relevant because it is informed by research

– 96% value the opportunity to learn from other sectors – 94% say they have provide opportunities to learn from peers

– 94% agree the consortium workshops provide practical ideas – 72% have applied ideas back at work – 63% have seen improved impact as a result

Review

Compare

ACT

Page 30: Benchmarking for eLearning Success - CeLC March 2012

What element of consortium

benchmarking would add most value to

you?

1 2 3 4

13%

67%

13%8%

1. Formal benchmark process to identifying strengths and weaknesses

2. Targeted, collaborative workshops

3. Opportunities to learn directly from peers

4. All of the above

Page 31: Benchmarking for eLearning Success - CeLC March 2012

31 www.towardsmaturity.org/2011benchmark Lauraoverton

Resources via the consortium

• Awareness

– Benchmark centre

– www.towardsmaturity.org/mybenchmark

– Research

– Case studies

– www.towardsmaturity.org

– Latest research

– www.towardsmaturity.org/2011research