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Belgacom B2C Portal Implementation
Agenda
1. Project evolution 2. Product selection 3. Product evaluation 4. Current functionalities 5. Current architecture 6. Challenges
10/2/2012 Sensitivity : "Unrestricted", "Internal Use Only" or "Confidential" Slide 2
2001 : selection of technology 2003 : launch B2C portal as replacement of Broadvision Self servicing for Telco customer Evolution in Portal characterized by 1. Usability needs 2. Evolution services : from billing to self management 3. Evolution products :
1. standalone products > combined products 2. shorten life cycle of products
4. Convergence of brands : from fixed line to fixed&mobile
Project : evolution
10/2/2012 Sensitivity : "Unrestricted", "Internal Use Only" or "Confidential" Slide 4
Multiple products , configuration, brands
Product selection (I) history – evaluation – future
Main criteria - Tool :
- Best integration framework (technology / open ) - Interact with best of broad:
- Select best CMS on the market : Interwoven - Select best webanalytics : Webtrends - Select best authorization system : Tivoli Access manager
- Partner - Select based on vision / strategy roadmap / business stability - Select on base of technological potential.
10/2/2012 Sensitivity : "Unrestricted", "Internal Use Only" or "Confidential" Slide 6
Product selection (II)
Web at 2002 was ‘more technology ’ • E- was limited business critical
• Lower SLA • Limited interactions with backend systems
• Integration frameworks have a low maturity • Best of breed was best approach • Lot of players on the market
• No online customer • No products for which the web is critical • Limited social online interactions
• Limited multi- channel / device
Product evaluation in 2009
Interwoven • High number of projects realized • Technology acceptance / support of software partners Tivoli Access Manager • Continuation to Federated Identity Management as priority • handled partially the portal responsibility IBM Websphere Portal • Heavy framework to learn / support • No leverage on integration pattern : own pattern.
Conclusion : still positive evaluation because • Technology patterns in new versions considered as promising • Cost of rebuild was higher than cost of continuation • Portal still answered on question (like governance, integration)
10/2/2012 Type here level of Sensitivity "Unrestricted", Internal Use Only" or "Confidential" Slide 8
Current functionalities
10/2/2012 Type here level of Sensitivity "Unrestricted", Internal Use Only" or "Confidential" Slide 9
Current functionalities
10/2/2012 Type here level of Sensitivity "Unrestricted", Internal Use Only" or "Confidential" Slide 10
10/2/2012 Type here level of Sensitivity "Unrestricted", Internal Use Only" or "Confidential" Slide 11
10/2/2012 Sensitivity : "Unrestricted", "Internal Use Only" or "Confidential" Slide 12
Current architecture (I) Delivery of an One Telco roadmap Portal & Identity Provider
02/10/2012 confidential
TAM WebSEAL
Portal
FIM Solution incl tool to manage attributes of the different ‘identities’
Web Login
Bgc E-Services apps
Skynet NGP
www.belgacom.be TV services www.skynet.be
Prx E-Services apps
Current architecture (II) Portal & Content management system
Content management system www.belgacom.be Portal
https://admit.belgacom.be/
Livesite
Teamsite
Product catologue
Configuration
Design elements
• Navigation
• Design – ocss
Bgc E-Services apps
Prx E-Services apps
Own developed Cms.
Current architecture (II) Portal & Integration
1 2
Portal rule engine + Profile Webseal determines portlets to present
Current architecture : Integration pattern
Portlets in portal application • Monolithic approach • Central team delivery • JSR286 linked with Websphere 7; JSR186 too limited – no distributed model I-frame integration • Easy integration
• Design guidelines/approach strictly followed • Behind same authentication system.
• Multiple domains • Different teams delivery
Challenges products – business roadmap
? Evolve to more personalized website ? Personalisation on public website >< self service on secure environment ? Support multi device websites (incl TV ?) ? Delivery of Apps
• How do we control support/maintenance cost in growing market
? Integration Ordering (Siebel integration ) ? Sales channels positioning ? Packs selling – fast changing product offers ? Differentiated self service environment (coorperate >< residential ) ? Telco added value services evolution (ex. FON, TV, …) ? Social networks/social interactions
Challenges products – technology roadmap
? Technology– strategy ? • Build further on own integration pattern for webtooling >< Tool driven • How to handle more complex integration >< higher availabilty
• Is online e2e integration still possible • Evolve to limited framework >< complex build product • Competence building/maintaining > choice of offshore
? Ibm websphere portal 8 (the product we expected to had 3 y ago?) • Mature package ? It’s an integration of different packages > do we need also all the different skills example for
operations ? • Evolve from best of breed to package • ROI investments • Time to market >< business roadmap >< current ongoing investments • Stronger business value proposition > how to translate this ?
10/2/2012 Sensitivity : "Unrestricted", "Internal Use Only" or "Confidential" Slide 19
02/10/2012 ITD 20
Implemented architecture - 2008 – upgraded at 2012
12 cpu
3 WAS clones for Portal 2 in reserve
4 CPU
Loadbalancer
Webseal Webseal
Webseal Webseal
webserver
12 cpu
3 WAS clones for Portal 2 in reserve
4 CPU
Portal DB “Profile” DB “Content” DB
applicationserver
Ldap
Reserve Proxy
Slide 21
Specific Web Applications
FLS e-Services
portal
Web Portal roadmap Areas of interest
02/10/2012 Slide 21
MCS e-Services
portal
Skynet Next Gen
Portal
Content
Search Engine
Navigation
Access Management
Web metrics & profiling
Integration
Content
Search Engine
Navigation
Access Management
Web metrics & profiling
Integration
Content
Search Engine
Navigation
Access Management
Web metrics & profiling
Integration
One Web Single Sign-On
Enterprise Integration Foundation EAI-BPM-BAM Roadmap
unified Content Management System
Web Portal Application aggregation standards
One Web metrics & profiling
Common Components
Multichannel / Multi-device capabilities
Inte
grat
ion
wit
h e
xter
nal
par
ties
Integrate navigation Links
Contents
Apps
Targeted Advertising
ONE Search
Applications Applications Applications
2006, November Belgacom confidential Made by Bart Van Vlierberghe
What : where do we are
0 100
0 100
0 100
0 100
02/10/2012 ITD 23
Business is KEY
A sponsor on director level is key to facilate the implementation • Organization of future budgetting & controle enhancements • Auditing & follow-up of objectives • Support & find the good concept of introduction
Relation with design team during the project is key to deliver a winning product
• The tools offers aid to designers & developers to be able to talk the same language
Strong business analysis is need to determine to correct needs & finding the good concept Accent on Webreporting & feedback cycle !!!
02/10/2012 ITD 24
Implementation takes time
Good relations with vendor of the software is essential • Decent knowledge is difficult to find – certainly in your business context • Buyer of the software remains responsible to take the correct decision over his environment • WIN-WIN relation
Portal is a technology : it must not be used everywhere; only where it make sense : define your own criteria & concept Internal developers needs to be supported to learn/grow the tool
• Put the correct contract in place • Work iterative : do not deliver a shock for business & own teams
Installation; sizing; development concepts; integration & performance tuning !!! Buffers in the projectplan mainly in
installation & stabilization/warranty