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EVOLVE SOUNDINTO NEW INSIGHTS.
T + 3 1 ( 0 ) 7 1 8 8 8 0 9 0 0 O S i s a l b a a n 5 a , 2 3 5 2 A Z L e i d e r d o r pE i n f o @ b e a t g r i d m e d i a . c o m W w w w . b e a t g r i d m e d i a . c o m N e t h e r l a n d s
TV and Radio should be as measurable as digital media
That’s why we have evolved cross platform TV and Radio measurement to a single source, mobile
Audio Matching solution. It captures a real-time picture of TV and Radio exposure and Ad effectiveness to
optimize your advertising effect and value.
An Industry Innovation
Based on many years of R&D, Beatgrid Media has taken an entirely new approach to mobile Audio Matching
technology for passive –always on– measurement. We are able to measure video and audio media exposure
on and near a mobile device without impacting privacy, data plans or overall battery life.
Evolved for a multi-screen world
Our white-label MediaRewards App is based on our PANEL SYNC platform and runs in the background to
passively sync audio around a consumer. We measure actual TV and Radio behavior on a second-by-second
and individual level, long tail viewing, on any location, on any platform, on any device.
Reveal TV and Radio exposure.
Optimize campaign value.
Next gen mobile Audio Matching technology to measure
TV and Radio exposure across platforms.
PANEL SYNC
ONE SOLUTION.MEASURE ALL SCREENS.
FOR BRANDS
Actual exposure across TV and Radio platforms
Which Ads and media buys drives the most:
brand awareness, traffic or buying behavior
Ad exposure VS competitors
FOR MEDIA OWNERS
No. of exposures incl. delayed viewing
Which networks and shows perform best
Define the most effective media package
Perform hourly TV or Radio ratings
+
+
+
PANEL SYNC
EXPOSURE DATA MEETS OPINION DATA
PANEL SYNC
We noticed that you were exposed to
the Nike commercial on Channel 7.
Do you recall seeing this ad?
YES
NO
M E D I AR E W A R D S
1. Recruit panel via email with App download link.
2. Panelists download App and enter personal code.
App will look partly branded based on code entered.
3. App begins matching the ambient audio around panelists.
4. Survey sent to panelists after each or all campaigns.
5. Overlay opinion data with media exposure data.
PANEL SYNC
SIMPLE IMPLEMENTION
SOLUTION BENEFITS
PANEL SYNC
Single Source. Total Measurement.
Current TV and Radio measurement methods are good, but leave gaps. We offer a
single source solution that meets today’s hunger for precise cross platform
measurement. Reveal actual behavior and provide actionable data to see how your
campaign is reaching your target audience.
Moment-by-moment insights.
TV and Radio exposure data on a second-by-second level. Combine media exposure
with related surveys to enable a precise view of TV and Radio effectiveness.
Increase advertising value.
We help brands understand the actual effect of certain airing slots or campaign
combinations within the same or different channels, to optimize effect and value
of their TV and Radio advertising.
Broadcasters are able to serve their advertisers real-time audience metrics and
campaign effectiveness insights, to determine the real value of their advertising
packages.
Out of Home exposure.
Advantages of mobile passive TV and Radio measurement is that it works in all situations,
wherever consumers watch TV or listen Radio - in their homes, in someone else’s home, in
a car, at work etc.
Better Panel. Better Data.
Widespread usage of smartphones enables us to get behavioral data from consumers who
are normally difficult to measure, such as younger and ‘better off’ people.
Low recruitment costs enable large samples which, in turn, can be used to look at weekly,
daily or ‘live’ ratings, as well as to generate rapid feedback to short-term format changes.
Technology Done Right.
We are able to remain a stable panel install base thanks to our world’s most efficient
mobile passive Audio Matching technology, that hardly impacts the panelist. We therefore
generate more data, which also reduces panel recruitment costs significantly over time.
BUILD TOGETHER
PRODUCT
TECHNOLOGY
WHY IT WORKS WELL
Real Accuracy
The App identifies content from within a pants pocket or
with background noise.
Scalable
No need to change orown the content.
Simple Implementation
Into existing panels andsurvey software.
Lightweight
1 hour content = 180Kb data for in-app
media matching.
No Privacy Impact
Audio is never recorded or stored.
Negligible Battery Impact
Battery usage is one of the key problems solved
to cover an install base.
PANEL SYNC
BEYOND MEASUREFOR TOTAL MEASUREMENT
PANEL SYNC
1 source to reveal cross device TV - Radio metrics
Out of home viewing
Second-by-second data
Long tail viewing across devices
BEATGRID PANEL SYNC
INDUSTRY STATUS QUO
Actual exposure metrics on individual level
Negligible battery usage
ACR tech + passive metering product all made in-house
Real accuracy, works with heavy background noise
Media recognition can be within 2 seconds
BEATGRID PANEL SYNC
OTHER PASSIVE MOBILE ACR
No need to own or change the content
Minimal data, minimal hardware required
VSOTHER
PASSIVE MOBILEACR SOLUTIONS
VSINDUSTRY
MEASUREMENTSTATUS QUO