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#SMX #12C @thomaswalle
#SMX #12C @thomaswalle
COMPLEXITY
#SMX #12C @thomaswalle
Unacast is the world's largest platform of beacon and proximity companies.
Proxbook is built by Unacast
#SMX #12C @thomaswalle
#SMX #12C @thomaswalle
PROXBOOK
The official directory of proximity solution providers
350 Members
46 Countries
+150 Use cases
20 Industry Verticals
#SMX #12C @thomaswalle
PROXIMITY SENSORS DEPLOYED GLOBALLY
Q2 2015
879,500
3,349,000 (+280%)
5,103,500 (+52%)
6,201,000 (+22%)
Q3 2015 Q4 2015 Q1 2016 Q2 2016
8,273,500 (+33%)
#SMX #12C @thomaswalle
BEACON STANDARDS
90% 93%
96% 96%
5%
25%
38% 45%
6% 7% 13%
Q4 2015 Q1 2016 Q3 2015 Q2 2015 Q2 2016
89%
49%
13%
POPULARITY OF DIFFERENT BEACON STANDARDS % of total Proxbook members supporting a beacon standard
#SMX #12C @thomaswalle
INDUSTRY NEWS
Nearby Notifications
Android Instant Apps
Proximity Beacon
API
iPhone 7
iBeacon 2.0?
#SMX #12C @thomaswalle
PROXIMITY PRODUCTS AND SERVICES
Q4 2015 Q1 2016 Q3 2015 Q2 2015 Q2 2016
Proximity Advertising Networks Online Retargeting Data Monetization Analytics
75% 75%
60%
53%
76%
34%
27% 25%
23%
39%
20%
15%
9%
24%
5%
1%
11%
#SMX #12C @thomaswalle
INDUSTRY VERTICALS Retail 70%
Shopping Malls
Hotels/Tourism
Airports
Stadium/Sports
Cafe/Restaurant
Museums
Conference
Concerts/Festivals
Healthcare
Cinema/Theatre
Theme parks
Transportation
Automotive
Banking
Education
Gas/Service Stations
Logistics
Real Estate
65%
52% 54%
50% 51%
49% 51%
47%
46% 49%
44% 46%
43% 46%
37% 39%
37% 39%
37% 38%
% of total Proxbook members providing services in a certain vertical
Q1 2016
Q2 2016
67%
37% 38%
34% 35%
33% 34%
33% 33%
27% 30%
28% 29%
27% 27%
51%
73%
#SMX #12C @thomaswalle
WHO IS LEVERAGING PROXIMITY?
93% of MLB stadiums use beacons
53% of NBA arenas use beacons
75% of NFL
stadiums use beacons
47% of NHL arenas use beacons
#SMX #12C @thomaswalle
#1 Increase ticket sales
#2 Connected all services
into one mobile app
#5 $500,000 in-app
sponsorship revenue
#3 App adoption 30%
(industry standard 5%)
#4 Over $1 million
increased ticket sales
USE CASE ORLANDO MAGIC
#SMX #12C @thomaswalle
#1 Open up new revenue
streams
#2 Deployed beacons and
provided the solution
#5 What’s next?
#3 Results
#4 Recouped installation costs
with seat upgrades alone
ROI
87% higher transaction value
for beacon specific offers USE CASE GOLDEN
STATES WARRIORS
#SMX #12C @thomaswalle
#1 Measure ad effectiveness
World leading
telecomm company
#2 Beacons deployed in brand stores globally
#3 Cross-environment media
tracking and attribution
#5 Results
1:1 Matching
#4 Matching proximity
interactions to store visits
USE CASE TELECOMM
#SMX #12C @thomaswalle
WHAT WILL HAPPEN NEXT
• Bluetooth to boom
• More than push notifications
• Hardware will be key