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Presented by Drew Benvie at the CIPR May 2013 event on 'The Wild Wild Web - How to Build, Develop and Maintain your Brand Online'
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CIPR / future trends online Drew Benvie, MD, Battenhall
@drewb @battenhall
B LONDON
BATTENHALL
2006: the origins of social media
Today 90% of media is on a screen
And we spend most of our time on social
Source: Experian Hitwise, April 2013
Even the old skool has gone social
And traditional media is changing
Battenhall’s seven trends for the future
1. The social business
2. Sentient world
3. Augmented reality
4. Creation society
5. Brands as communities
6. Hacker culture
7. Single app ecosystem
1. THE SOCIAL BUSINESS
Businesses will rethink everything, not just PR
and advertising, because of social media
2. SENTIENT WORLD
Source: Altimeter / Jeremiah Owyang
The internet of things will make the world
around us smart, connected and data-filled
3. AUGMENTED REALITY
Google, take a picture, tweet, all from your Glass.
3. AUGMENTED REALITY
4. CREATION SOCIETY
Source: Google March 2013
We go from 1% to 80% creators in one
generation. The end of the 1:9:90 rule
5. BRANDS AS COMMUNITIES
Beyond buzz and likes, brands will co-create
6. HACKER CULTURE
7. SINGLE APP ECOSYSTEM
Single purpose apps will be the next Facebook
THANK YOU
@drewb battenhall.net
B LONDON
BATTENHALL