Bas van den Beld @A4UExpo about brandbuilding using social media

Steps, tips and tools for “Social branding”

http://www.twitter.com/basvandenbeldhttp://www.searchcowboys.comhttp://www.basvandenbeld.com

Wednesday, October 14, 2009

http://www.twitter.com/basvandenbeld


http://www.searchcowboys.com


http://www.basvandenbeld.com



Social - Branding - Search









• Chief Editor Searchcowboys

• Search / social media strategist

• Self employed

Bas van den Beld









• Founded in november 2008

• Gone public in January 2009

• Part of a network of sites









• Now over 1100 articles

• Well known in the industry

• Lots of links, mentions & goodwill









• Speaker at events

What has that done for me?










• A radioshow on webmasterradio












• Many new contacts












• Many new friends & contacts

• A lot of new business opportunities










• The story of Searchcowboys









Step 1: Content is king

• The content has to be good

• There has to be plenty content

• It has to be appealing









Step 2: Get help

• You can’t do it alone

• Get your friends in

• Talk to those who matter









Step 3: Share• Let the world know what

you like

• Don’t just push your own content

• Help others









Step 4: be everywhere

• Use social media tools

• Also offline

• Connect









Step 5: Go outside• Contribute on other

platforms

• Don’t let them find you, find them and go to where they are









Step 6: Monitor• Know who is talking about

you

• Get involved

• “Reward” them









Step 7: Keep going

• If you’re out, you’re out

• Find new ways

• Seed and harvest









Four take away tips to go









Tip 1: Be recognizable

• Not to many different pictures

• Use it everywhere

• Think about what you use









Tip 2: Be real

• Don’t be fake

• The internet will find out









Tip 3: Be findable

• Make sure your SEO is good

• Do PPC if needed









Tip 4: Never Assume

You will make an.. Ass out of u and me









Final take away: Tools to use








Bas van den Beld - Searchcowboys


http://www.twitter.com/searchcowboys










Technology

Bas van den Beld @A4UExpo about brandbuilding using social media