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My Name is Baratunde, and I’m a Facebook Curmudgeon Small Presentation Thing for Web Community Forum 2007 www.baratunde.com Comedian, Author, Vigilante Pundit

Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

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Page 1: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

My Name is Baratunde, and I’m a Facebook CurmudgeonSmall Presentation Thing for Web Community Forum 2007

www.baratunde.com

Comedian, Author, Vigilante Pundit

Page 2: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

About Me

Political comedian, writerBlogger for Huffington Post, Jack & Jill Politics, baratunde.comFormer strategy consultant for mediacommwebstuffRecently joined The Onion as Web Editor

www.baratunde.com

Page 3: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

Facebook User Since 1990s

www.baratunde.com

Page 4: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

Rich User Profiles!

NamePhone NumberMailing AddressClass Year

MajorEmailDorm RoomOffline-Poking

www.baratunde.com

Page 5: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

Rich User Profiles!

NamePhone NumberMailing AddressClass Year

MajorEmailDorm RoomOffline-Poking

Multi-Platform

Messaging

www.baratunde.com

Page 6: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

Rich User Profiles!

NamePhone NumberMailing AddressClass Year

MajorEmailDorm RoomOffline-Poking

Multi-Platform

Messaging

Behaviorial Targeting

Data

www.baratunde.com

Page 7: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

Rich User Profiles!

NamePhone NumberMailing AddressClass Year

MajorEmailDorm RoomOffline-Poking

Multi-Platform

Messaging

Behaviorial Targeting

Data

Location-Based

Services

www.baratunde.com

Page 8: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

Things to Fix in the New FacebookWebAdvertisingSocialPlatform 2.0 Service

Bad for whales (partially resolved)Bass ackwards contacts & messagingThe (Spam) PlatformOther WhiningConclusion

www.baratunde.com

Page 9: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

The Day Facebook Died to Me August 17, 2007

900 frnds, 600 in grp

replaced email list. trapped

used for promo

BLOCKED

>> Angry BloggingPhoto by B I R D, via Flickr

Status: Partially resolved by Pages

Presence

www.baratunde.com

Page 10: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

Groups vs. PagesHow about Grages?

Status: Pages wins for me.

Presence

Feature Groups PagesBulk Messaging w/o Limit ? Y

Members Can Reply to Msg Y --Target Msg by Geography, Other -- --

Invite Mechanism Y -- *Use for Event Invites Y -- *

Applications -- YUsage Metrics (vid plays, etc) YEasy to Find (via directory) Y -- *

* = likely to be fixedwww.baratunde.com

Page 11: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

I have 1,224 friends Now what?

Create Custom Groups: Affiliation: high school, conference, illegally wiretapped

Geography, etc.

Let Me Do Things with themMessaging

Event invites

View and interact with apps (e.g. popular books among subgroup)

Status: Still Sucks

Contacts

www.baratunde.com

Page 12: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

MySpace Flashbacksor Never Abandon Basic Features that Work

Folders???

Search???

Group Messages???

Flagging???

Filters/Blocking???

Export/Download???

Status: Still Sucks

Msging

www.baratunde.com

Page 13: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

MySpace Flashbacksor Never Abandon Basic Features that Work

Folders???

Search???

Group Messages???

Flagging???

Filters/Blocking???

Export/Download???

Status: Still Sucks

Msging

EMAIL!!

www.baratunde.com

Page 14: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

If I get one more Zombie invite...I’m digging up a corpse, injecting it with the Rage virus and setting it loose on the Facebook developers

Give me a Dashboard w/ total & friend users

Build in ratings

Create a category for “stupid”

Let me opt out

Status: Getting better. Doesn’t email me

CrApps

www.baratunde.com

Page 15: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

Networks and BeaconNow I’m just piling on

Let me join multiple city networks

Give users explicit control of their data

Whining

www.baratunde.com

Page 16: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

Facebook has massive potentialMay one day be as good as

The End

www.baratunde.com

Page 17: Baratunde Thurston on the Facebook Curmudgeon Panel at WCF 07

Facebook has massive potentialMay one day be as good as

The End

The Internet

www.baratunde.com