B2B Website Design Using WordPress

A Better B2B Marketing Clinic

@Brainrider

Scott Armstrong is your presenter today.

He is a founding partner at Brainrider where he specializes in better B2B marketing.

Go to brainrider.com/b2b_cheatsheets to  download  today’s  presentation  and  content  cheat  sheet

WordPress is the standard Content Management System

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-Why a Content Management System -Why WordPress as

CMS

http://trends.builtwith.com/cms

WordPress User Experience

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5 Steps To A Better B2B Website

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Prioritize your objectives

Organize your website to target what your customers want to know

Design page layouts based on your objectives

Define your functional requirements & plugins

Budgeting

Prioritize Your Objectives

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Attracting Prospects

Acquiring Prospects

Sales Readiness Qualification

Nurturing

Customers Look For What They Want To Know

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Not What You Want To Tell Them

Organize Your Website To Target What Your Customers Want To Know

Page Layout Best Practice

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What The Visitor Sees First

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Branding/Home Secondary Navigation

Primary Navigation

Main Message: (Objective #1)

Engagement Content (Objective #2)

Search

Above The Fold Above The Fold Above The Fold Above The Fold Above The Fold Above The Fold

Gigantic Footer: SEO copy, Credentials, bottom nav, legal, contact us privacy

Optional: Secondary Message

(Objective #3)

Prioritize Your Page Layouts By Objective

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• Content prioritized by objectives

• Follow eye-path best practice

• Stay above the fold because 70% or more of your visitors will not get below it

• Include Search Engine Optimization copy

• Highlight your most effective calls to action

WordPress Functional Requirements To Consider • Built-in SEO: Yoast

• Lead Generation Sidebars: Custom Sidebars

• Migration and 301 redirects: Redirection

• Pardot integration: tracking code and landing page template

• Breadcrumb: NavXT

• Webpage Management: CMS Tree Page View

• Responsive Design: coding or themes

• Multi-language: WPML

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Real B2B Website Budget Numbers: $27,000 – $110,000

Budget Line Item Cost Range Discovery & Requirements Brief N/C Site Design & Coding $6,500 – $12,000+ Site Architecture, Wireframes & Templates $3,000 – $10,000+ Content Planning & Development $13,000 – $36,000+ Content Loading $1,500 – $3,000+ Multilingual Site Versions $10,000 – $25,000+ Technology Integration $3,000 – $20,000+ Search Engine Optimization N/C

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Resources For Better B2B Marketing

For more helpful B2B Marketing content, visit:

Resources: brainrider.info

Articles: brainrider.com/blog

@Brainrider

www.linkedin.com/company/brainrider

Scott@Brainrider.com

Evaluate your Content, Website, & Programs with our Free Better B2B Marketing Checklist or a

free 20-minute consultation Go to brainrider.com/b2b_cheatsheets

to  download  today’s  presentation  and  planning roadmap