B2B IN SOCIAL MEDIAHow B2Bs Can Fit In

Arge Roque, SEO/Social Media Specialist

SOCIAL MEDIA

• Websites that encourage community interaction

• Provide a venue for sharing content

• Give room for exchanging ideas

• Market place for new partnerships

SOCIAL MEDIA

Photo-sharing websites

Video-sharing websites

Slides-sharing websites

Event websitesWikis

Networkingwebsites

Blogs

Forum websites

Bookmarking websites

B2B in SOCIAL MEDIA

Why take the plunge?

• Brand awareness

• Customer engagement

• Competitive research

• Leads generation

WHEN IS THE BEST TIME TO JUMP IN?

NOW is the best time to take part in social

media!

WHERE TO BEGIN?

Before choosing which social media channel you could get

in to, assess the resources that you have.

What available resources can I share to the public?

WHO’S GOING TO DO IT?

Social Media Roles

I have a need but don’t know how to get it.

I can help you get what you need.

STAKEHOLDER

o owns the brand and the content

o gives the go-ahead on social media strategies

o reaps the benefits of these strategies

SOCIAL MEDIA SPECIALISTo formulates strategies to

create a presence for the brand in social media

o implements approved propositions

o represents the stakeholder in social media

HOW DO WE DO IT?

STEP 1: Create an account in your preferred social media website and introduce your company.

STEP 2: Build your own network. Find like-minded individuals or groups and engage

them in a conversation.

STEP 3: Offer your company’s products and/or services as solutions to problems

which fellow members may have.

STEP 4: Share company-related content (news, videos, photos) which can provide

value to the community.

STEP 5: Maintain an always on presence by updating contributions on a regular basis.

STEP 6: Take part in community discussions as often as possible.

Always think of what you can GIVE rather than what you will RECEIVE from the community.

WHAT’S NEXT?

• Measure the effect of social media to your web traffic.

• Determine the impact of social media to your ROI.

• Tweak your social media profile as necessary.

THANK YOU