Azul Systems - Our corporate overview

Meeting the Challenge of the Real-

Time Business Imperative.

Discover Zing:

Java for the

Real-Time Business

Azul Systems Inc.

The Real-time Business Imperative

• It’s everywhere

• You are facing tremendous pressures – Across business sectors

– Around the globe

• Demand shifts continuously

• The pressure to innovate is non-stop

• Richer mobile applications need robust supporting apps

• You face an ongoing war for the best talent

• Budgets are constrained and can disappear overnight

And day, in any sector can look like Black Friday or Cyber Monday (or worse yet -- another Flash Crash)

©2013 Azul Systems Inc. 2

What’s a Real-Time Business?

-- Your Business is now Real-Time.

• There are human “Real-Time” timeframes • Respond to mobile users and surges in demand without delay

• Users get antsy in seconds (or less) – an extra second is fatal

• Customers abandon a site just as quickly

• Then there are machine-level timeframes • Process information as fast as it arrives

• Automated data feeds have service levels in microseconds

• In both cases, it’s about expectations and imperatives • Sometimes formal SLAs, sometimes simply guidelines

• You can’t just be fast, your must be consistently fast

• 99%, 99.9%... and worst case can be as important as the average

• If you can’t meet the emerging standard, your competitors will


Where’s Java in the Face

of this Challenge?

• The default language for the enterprise

• Ubiquitous

• Powerful

• Productive

But…

• Java can be fragile at runtime

• As demands change, your best people need to re-tune • …So they can’t be building new features and new apps

• Easier to scale out vs. up

• Application glitches and jitter can hurt your bottom line


What if There Was a Better Java?

• A Java that met all industry standards

• A Java that eliminated jitter – out of the box

• A Java that helped drive new revenues

• A Java that gets your apps live ahead of your rivals

• A Java that delivered better utilization of your human capital and your existing hardware

• A Java that delivers all the above without needing to change a line of code

• And helped you face your Real-Time Imperatives

5 ©2013 Azul Systems Inc.

What if There Was a Better Java?

There is.

We call it Zing.


Zing: Reliable, Speedy Performance

for the Real-Time Business

Zing: Java for the Real-Time Business

• Raw Performance • Real-time business demands fast execution

• From machine scale to human scale, Zing delivers

• Unmatched Predictability • Eliminates disruptions, glitches and pauses

• Meet all your service delivery standards

• Better customer experience = more revenue

• Unlocking Innovation • Meet your Competitive and Time-to-Market Challenges

• Get new functionality into production faster

• Concentrate on new capabilities vs. tuning

• Operational and Capital Efficiency • Transform human and infrastructure utilization


Zing: Java for your Real-Time Business

With Zing, Azul delivers:

• Blazing Performance, all the time ─ Machine scale to human scale

• Consistency of Execution, improving service quality ─ Eliminates Java-induced glitches, pauses and stalls ─ Continuously delivers, even when demand spikes

• Java Technology that Unlocks Innovation ─ Driving incremental revenue and profitability ─ Enabling new capabilities, new offerings, new lines of business ─ Accelerate time to market and gain competitive advantage

• Operational and Capital efficiency and leverage ─ Gain more revenue from existing infrastructure ─ Scale efficiently, up or out -- reduce server sprawl ─ Now your team can focus on new features instead of tuning


Performance for the Real-Time Business

• Zing is the new Java performance standard

• Great Performance, all the time ─ Java’s optimizing compilers generate great code ─ Now that speed comes without operational glitches ─ Even when demand spikes

• Tackle application types that were formerly the exclusive domain of C and C++

• Existing applications improve without changes

• Gain new advantages from aggressive in-memory computing

“With Zing our reporting engine shows its best side. It’s not

hobbled by the JVM anymore.”

– Daniel Taylor, VP Operations, Vocalabs 10 ©2013 Azul Systems Inc.

From Fractions of a Second to

Microseconds

• Out of the box, you’ll reduce peak disruptions to a few milliseconds

• Immediately see better performance and responsiveness for Web-based (human-scale) apps

• Works across a wide range from 10s of microseconds in highly tuned trading applications to hundreds of milliseconds in complex Web applications

• Ideal for electronic markets, real-time advertising auctions, wireless communications

Trading technology and FIX engine provider Rapid Addition reported more throughput and lower

latency with Zing (June 2013)


Zing: Delivering Consistent

Performance

Consistency: Java’s Achilles Heel

• Java can be very fast – often as good or better than C and C++ in real-world applications

• Optimizing JIT compilers are very powerful in all JVMs and they generate great code…

• So things run great – for a while

• …But then the application glitches, stalls, freezes or crashes (and we’ve all seen it)


Traditional Java has Limitations

• With Zing, you can go from systems that look like this:

Traditional JVM: Typical case is fine; worst case is far too high


Enabling Java-Based Real-Time Business

• (To this) Zing eliminates the SLA issues and performance challenges you spend weeks (or even months) trying to solve

• Zing delivers great performance while eliminating latency spikes

• 10s of microseconds typical with sub-millisecond peaks

•


Zing: Unlocking Innovation

Delivering Competitive Advantage

for your Real-time Business

Zing: Unlocking Innovation

• Real-time business faces an overwhelming need to deliver competitive advantage

-- And velocity is key

• Zing makes better use of today’s large-memory, multicore servers

• Deliver more functionality, faster – across travel, shopping, trading, algo, SaaS, Big Data

• Pursue new business models that just won’t work with traditional Java

• Now you can re-gain all the advantages of Java ─ Blazing development productivity

─ Rich array of standard tools and libraries

─ 9 million developers worldwide 17 ©2013 Azul Systems Inc.

Zing Drives Competitive Advantage

• Get new business models, new strategies and new offerings implemented faster

• With less testing and tuning ─ Example: Use in-memory pricing data to test and deliver

better market strategies

─ Example: Hold every US hotel room in memory

• Set the stage for “actionable” Big Data and memory-based computing

• React to changes in seconds or minutes vs. overnight


Demonstrate ROI in Days?

Financial sector challenge:

“Can we make more trades (and more profit) running our unmodified Java-based trading platform with Zing?”

1 week later…

“Yes.”


Zing: Capital Efficiency

for the Real-Time Business

Zing Drives Capital Efficiency

• Today’s servers can support massive memory configurations – and more memory and more CPU cores should = more speed

• Sadly, every other Java solution wants to chop applications into small instances – making data models more complex, and monitoring and operations an ongoing headache

• Zing makes effective use of all available memory and CPUs

• Zing extracts maximum value (and 2-3X sustainable operational throughput) from your infrastructure

SuccessFactors CIO: “With Zing, we can scale up with software.”

Social Gaming CTO: “With Zing, we get 2 ½ times the number of users on the same hardware – without crashing.”


Human Capital: Key to the Real-Time

Business

• There’s a worldwide war for talent

• RedMonk, 2013: Developers are “The New Kingmakers”

• You need to provide the best tools and most interesting challenges for your developers

• And you’d rather use your best and most creative people to build new functionality and new offerings

• …vs. tuning glitchy legacy systems

• Zing helps keep your best people engaged in building your business

• (And off jobs boards)


Wrapping Up

Azul’s Deep Java DNA

• Award-Winning Leader in Java Technology

• Founded in 2002, privately held; based in Sunnyvale, CA

• CTO Gil Tene on the JCP Executive Committee

• Proven and robust technology in Java runtimes and virtualization

• Ongoing technology investment and rich IP portfolio

• Deep low-latency Java production expertise

• Growing ISV and OEM partner ecosystem


Azul’s Reference Customer List


Zing: Java for the Real-Time Business

• Raw Performance • Real-time business demands fast execution

• From machine scale to human scale, Zing delivers

• Unmatched Predictability • Eliminates disruptions, glitches and pauses

• Meet all your service delivery standards

• Better customer experience = more revenue

• Unlocking Innovation • Meet Competitive and Time-to-Market Challenges

• Get new functionality into production faster

• Concentrate on new capabilities vs. tuning

• Operational and Capital Efficiency • Transforming human and infrastructure utilization


Getting Started Is Easy. Just Tell Us When.

• Simple subscription model

• Zing pilots and trials are risk-free

• Trials delivered onsite -- at zero cost

• We help with before/after test cases

• We’ll show you how Zing can:

Quickly transform existing applications

Meet your ROI targets

Simplify operations and reduce costs

Unlock innovation

Get you to market faster

And Drive your Real-Time Business


www.azulsystems.com/RTBI