Oracle Fusion and the Amazon CloudJourney and Destination

Michael Higgins, SVP I/T

June 2011

Advanced Innovations Ltd.

» End-to-end Virtual Supply Chain Management

» SME - $100M FY 2012 projected revenue

» 46 Staff in 5 Global locations:» Alexandria, VA. USA – Sales and Corporate

» Huntsville, AL. USA – Customer Management, NPI and Engineering

» Chicago, IL. USA – Customer Management, NPI and Engineering

» Shenzhen, China - Operations

» Limerick Ireland – Customer Management, I/T, Finance and Engineering

Advanced Innovations Ltd.

Design

Partners

Parts

Suppliers

Manufacturing

Partners

Transport

Logistics

Advanced

InnovationsCustomers

Web 2.0 Self-service• Order Entry / Management

• Accounting Inquires

• Shipment Tracking

• Inventory Management

• Design Collaboration

• Document Management

• Payment Processing

• Wiki & Forums

Business-to-Business• EDI (ANSI / EDIFact)

• EDI (CSV, Proprietary)

• Secure Document Exchange

Extended Reach

Proactive Notifications• Advance Shipment Notice

• Factory Build Progress

• Shipment Location / Status

• Invoices Due

• Payments Received

Advanced Capabilities• Production Planning

• Inventory & Capacity Planning

• What-if Modelling

Data

Business Strategy

» What we want to do» Grow Revenue by 50% per year for next the 3 to 5 years

» Do this with only a 10-15% growth in Staff numbers over that time period

» Offer Staff, Customers and Partners a very high value-add application experience

» Take “raw” data (B2B, web self-service, etc.) and transform it into Information

» Engage new Customers and Partners by offering our enhanced Portal capabilities

» Make it very hard to walk away from AI !!

» How we are going to do it» Orchesphere – Our I/T Vision

» Outsource I/T model --- Support, Development and Infrastructure

» Run an Opex based I/T Infrastructure Budget

» Cloud Computing (Amazon EC2)

» Oracle Software

» SOA Fusion Middleware

» Web Center

» Beehive – email and collaboration

» Ebusiness Suite, Business Intelligence, Agile PLM and B2B Engine

Aligning the Business Vision and I/T

» Orchesphere

» Provide integrated Web 2.0 services to Staff and Business Partners

» Be the easiest place in the world to do B2B (EDI)

» Become the “amazon.com” of Virtual Supply Chain Management

» If you can buy a book at Amazon, you can manage your supply chain at AI

» Become the Portal of choice for our Customers and Partners

» How are we doing it

» Decouple Oracle Applications from their static forms

» Ebusiness Suite, OBI, Oracle Agile (PLM) and Beehive (Collaboration)

» Deliver enhanced web services via Oracle Fusion Middleware (SOA)

» Web Portal and Self-service applications

» B2B via highly flexible and automated EDI services

» Do all of this with zero Servers and a small in-house I/T Staff» Software: O/S, Database, Middleware and Applications - Oracle

» Infrastructure: Cloud Computing – Amazon Web Services (EC2)

» Outsourced I/T Support and Development

The Destination

» We deliver all of our I/T Services from the AWS Cloud…

» Using the Oracle Fusion 11g Middleware Technology Stack…

» To present Ebusiness Suite, BI, PLM and Collaboration…

» To over 45 staff and 30 Business Partners globally…

» With an Infrastructure TCO reduction of 45%...

» Because we own Zero: Servers, Storage Arrays, Switches, Firewalls, Proxies, HVAC systems, Racks, etc…

» I have an I/T Staff of just 2….

» …And we focus on Business Functionality not Plumbing !!

The AI Operating Environment

» Oracle Enterprise Linux 5.4 (AWS Kernel)

» Oracle Enterprise Database 11g

» Oracle Fusion / SOA Middleware 11g

» Oracle Beehive 2.0.1

» Oracle Identity Management with Federation / SSO

» Oracle Web Center

» Oracle eBusiness Suite R12

» Oracle Agile R9

» Oracle Business Intelligence EE 11g

» Oracle Enterprise Repository & Registry (governance)

» Oracle Grid Control 11g

» Oracle UPK – Training tool» (Microsoft Active Directory)

AWS Cloud Production Architecture

Selecting a Cloud – The Journey Begins

» March 2009 – Initial Cloud Investigations

» Criteria for Selection

» Must be Opex based model (pay-per-use)

» Must not required I/T Specialists to configure and operate

» Must have a diverse Global presence

» Must be able to support the AI Operating Environment

» Must have an outstanding 7x24x365 Support Model

» Must have a solid financial history and backing

» May 2009 – Amazon Web Services Selected

The Road to Amazon

» AWS Vendor Selection – May 2009

» Planning and Design Phase» Architecture review with Oracle corporation

» Support Model review - Oracle and Amazon

» Proof-of-Concept with Oracle and Amazon (enterprise database)

» Security Review with external consultants

» TCO Calculations

» Business Case presentation for AI Board of Directors

» Milestones» First Applications testing in the Cloud - June 2009

» Architecture model compatibility sign-off - August 2009

» First Production delivery from the Cloud - October 2009

» 100% Delivery from the Cloud in Q1 2011

I/T Hurdles and Perceptions

» Data Security in the Cloud

» External Review of Security at AWS – 100% pass ICT-SSTS 09

» Opt-in Security Model, better than existing (legacy) delivery

» Change of Architectures and Development

» Cloud does not support some advanced Oracle technologies» E.g. Real-application Clusters (RAC) – assumes server proximity

» Mindset: You get what you get – Server Virtualization Architecture» E.g. Intel, AMD, etc. Server Hardware

» Reliability and Business Continuity

» You can’t even visit your servers – AWS Data Centres locked-down

» Must re-architect for Server failure, Failover, and Continuity

» I/T Job Role Changes

» FUD – New roles, new business focus, new skills required

» Tech Support Manager becomes Services Delivery Manager

End-user Buy-in

» Communicate the Change

» Describe the Cloud and Cost-benefits

» Address Security and Access concerns

» The Cloud is 7x24x365 and available everywhere

» They are still our Servers

» It’s still an Oracle database

» Deliver the same or better ICT services

» Leverage the global footprint of AWS (latency)

» Build, Test and Demonstrate Business Continuity

» Make the changes incremental not big-bang

» Opportunity to enhance end-user support services

Final Thoughts

» Upside

» The Cloud is secure and reliable

» There is great flexibility and scaling in the model

» The TCO savings are significant

» Budgeting becomes more predictable

» Opens many new opportunities for I/T staff

» Risks

» Does require new skills and I/T role changes

» Does require new Architecture models

» Is not clearly understood in the industry» What is Cloud: SaaS, PaaS, On-demmand, Gmail, etc.

THANK YOU

Michael.Higgins@AdvancedInnovationsInc.com

Advanced Innovations Enhances Customers’ Corporate Agility

» Unique blend of local support and low cost design, build & delivery services

» Ability to deliver a complete, integrated product lifecycle management model (pre-design to end-of-life)

» Reduced Time-to-Market

» Rapidly scalable operations

» Direct management of quality

» Let the Brand owner focus on the Brand

15

Business Functions - BPEL

Web Services from Oracle and Bespoke

Technology Layer

Oracle

eBusiness

Customer

Order

Finance

MySQL

Folders

Enterprise Architecture

Oracle

BI

Oracle

Beehive

Doc

Man

OracleOracleOracle Internet

Outside

Web

MSSQL

Active

Dir

Oracle

Agile

Oracle Internet

EDIGateway

PSTN

Telecom

SMS

CAD

CAM

Folders

MS

Office

16

Get

Customer

Get

Order

Get

Part

Validate

Login

Write

Order

Write

Customer

Write

Part

Send

Email

Build

RFQ .....

.....

Workflow & Notification Services Message & Routing Bus - OSB Data Transformation Service XML Parser

Order

Entry

Billing

Payables

Inventory

Management

Engineering

Documents

Sourcing

RFQ

Order

Tracking

Shared

Folders .....

Event Manager

Presentation – Web Center

Enhanced

Customer

Data Form

Shipment

Tracking

Form

Inventory

Management

Form

BOM

Entry

Form

Manage

RFQ

Form

Order

Entry

Form

Landing

Pad

Web 2.0 .....

Workflow

Notifications