Embed Size (px)
DESCRIPTION
IBM Connections is the hot topic of the day - every IBM customer should be looking at how the solution can help their business become more open, collaborative and innovative.However, its easier to fall into small mistakes with planning, deployment and use of the technology, that turn into larger issues as adoption of the solution takes off.Stuart uses the experience of more than 30 customer deployments over the past 4 years to detail the 7 deadly sins of IBM Connections, explain easy-to-follow strategies to avoid them and help plot the route to true Social salvation! All in 5 minutes!!
Citation preview
Avoiding the seven deadly sins of IBM Connections and how to plot the route to
Social salvation!
Stuart McIntyreCollaboration Matters
Image: http://upload.wikimedia.org/wikipedia/commons/9/99/Boschsevendeadlysins.jpg
Abstract
IBM Connections is the hot topic of the day - every IBM customer should be looking at how the solution can help their business become more open, collaborative and innovative.
However, its easier to fall into small mistakes with planning, deployment and use of the technology, that turn into larger issues as adoption of the solution takes off.
Stuart uses the experience of more than 30 customer deployments over the past 4 years to detail the 7 deadly sins of IBM Connections, explain easy-to-follow strategies to avoid them and help plot the route to true Social salvation! All in 5 minutes!!
Image: http://unterart.files.wordpress.com/2010/01/7deadlysins02.jpg
static.panoramio.com/photos/original/50217323.jpg
About Meabout.me/stuartmcintyre
What will you learn?
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Seven deadly sins of Connections
For the technologistsFor the users
‘Prayer of salvation’Q&A
For the users & business folksImage: http://accountingstockton.com/wp-content/uploads/2011/11/business-people.jpeg
Wrath
Never blog, update status, comment or vote in anger!
Social behaviour policies are essential
Image: http://fc07.deviantart.net/fs4/i/2005/139/8/b/Wrath_Seven_Deadly_Sins_by_shadowlurker1313.jpg
Greed‘Activate your fans, don’t just collect them like baseball
cards.’ Jay Baer, Convince & Convert
‘Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually
cares about what you’re doing.’ Amber Naslund, brasstackthinking.com
It’s not about the followers or hit counts!
Focus on business outcomes
Reward for exceptional behaviour
Image: http://fc01.deviantart.net/fs13/f/2007/104/c/3/7_Deadly_Sins___Greed_by_elestrial.jpg
Sloth
Try to be social every day
Commit yourself to updating or at least checking your stream daily
If you break the sequence, get back in and engaged ASAP
Image: http://fc01.deviantart.net/fs37/f/2008/274/8/2/The_Seven_Deadly_Sins___Sloth_by_Sugargrl14.jpg
Pride‘If content is king, then conversion is queen.’
John Munsell, CEO of Bizzuka
Easy to fall into the ASW trap!
It’s about the value of the network and the content, not about ones own value
Focus on how to add value to others contributions and how to build others’ career and profile
Image: http://fc01.deviantart.net/fs71/f/2011/099/c/1/seven_deadly_sins_pride_1_by_charrisphotography-d3dmftn.jpg
Lust
‘Don’t say anything online that you wouldn’t want plastered on a billboard with your face on
it.’ Erin Bury, Community Manager at Sprouter, erinbury.com
Keep it business-appropriate
Easy to be misunderstood
Watch out for cultural differences
Image: http://wallpaperstock.net/fantasy-girl---seven-deadly-sins_wallpapers_15054_1920x1200_1.html
Envy
Easy for users to look at Facebook/Twitter/Flickr/Instagram and say they want the great new thing...
To a great extent that is fair, but Connections is necessarily different
What is essential in public social web is not always desirable inside the firewall
Social networks throw a lot of paint at the wall, only some of it sticks
Image: http://www.wallz.eu/photo/273375/the-seven-deadly-sins-envy.jpg
Gluttony
‘Focus on how to be social, not on how to do social.’ Jay Baer, Convince & Convert
You want users to be engaged...
But, Connections shouldn’t become a distraction
Focus on positive business outcomes and value derived
Adoption is important, but 100% adoption with zero business value is route to failure
Image: http://th05.deviantart.net/fs71/PRE/i/2010/350/8/e/7_deadly_sins__gluttony_by_lips__like__morphine-d3501fv.jpg
For the admins & devs
Image: http://ucommxsrv1.unl.edu/downloadables/photo/20081121codewarriors.jpgd3501fv.jpg
Wrath
Users won’t always get it...
More importantly, the business and portfolio teams probably won’t get it first time...
That is not their fault
Explain, explain again... Train... Encourage...
Image: http://fc07.deviantart.net/fs4/i/2005/139/8/b/Wrath_Seven_Deadly_Sins_by_shadowlurker1313.jpg
Greed
You do not necessarily need that 16-node 16-core 32GB cluster for the PoC!
Tuning and design more important than resources
But you need to be ready to scale later
Image: http://fc01.deviantart.net/fs13/f/2007/104/c/3/7_Deadly_Sins___Greed_by_elestrial.jpg
Sloth
Check those logs
Drill down into the errors
Turn on debug if/when necessary
Do not give in!
Image: http://fc01.deviantart.net/fs37/f/2008/274/8/2/The_Seven_Deadly_Sins___Sloth_by_Sugargrl14.jpg
Pride
Take pride in your design and configuration
But...
Take advice from others
And be ready to change
Every version, check your design, assumptions and standards
Do not make changes to defaults or customisations unless you can truly justify them
Image: http://fc01.deviantart.net/fs71/f/2011/099/c/1/seven_deadly_sins_pride_1_by_charrisphotography-d3dmftn.jpg
Lust
‘Lack of self-control’
Change management is a very necessary evil
You must have a test/demo system, but my preference is always three...
Dev (change is easy but documented)
Pre-prod (change managed, kept close to identical to production, all changes tested here)
Image: http://wallpaperstock.net/fantasy-girl---seven-deadly-sins_wallpapers_15054_1920x1200_1.html
Envy
‘Insatiable desire for material goods’
Lots of customisations and management products out there
Very few management tools really work well with Connections or not holistic in nature
Customisations are starting to mature - Just Nudge widgets, Kudos etc
Image: http://www.wallz.eu/photo/273375/the-seven-deadly-sins-envy.jpg
GluttonyHypocrisy
You must live the social life too
Exhibit social evangelism and skills to the rest of the business
‘Walk the walk’
But, don’t let Connections become IT-dominated, use private communities particularly in the early days
“Build it, and they will come” only works in the movies. Social is a “build it, nurture it, engage them, and they may come and stay.” Seth Godin, sethgodin.typepad.com
Image: http://th05.deviantart.net/fs71/PRE/i/2010/350/8/e/7_deadly_sins__gluttony_by_lips__like__morphine-d3501fv.jpg
‘Prayer of salvation’
We acknowledge that Social Business is the next phase of collaboration technology; that Connections gives users new ways of sharing that were not possible in traditional team collaboration platforms; that every user deserves the chance of use Social technology in their work.
We confess the sin of considering technology as the only aspect of deploying Social Business.
We admit we are ready to trust users to behave sensibly and with common sense.
We ask IBM to hurry up and give us Connections 4 as it is sure to rock!
Image: http://wallpaper4god.com/en/wp-content/uploads/2011/10/Holy-Prayer.jpgd3501fv.jpg
Remember...
But in truth, social software � ��������������������� ����� ������������������� ����users do and the business problems the tools address.
Jakob Nielsen, Usability Guru
��
Questions?
Thank you!
