View
388
Download
2
Embed Size (px)
Citation preview
Avoiding Common Product Owner Mistakes
Prajakta Thakur2012, September
www.agiletour.org
Product Owner
www.agiletour.org
Common PO Mistakes
www.agiletour.org
Lack of Product
Goals and
Vision
Mistake # 1
Lack of Product
Priorities
Mistake # 2
Lack of Planning
Mistake # 3
Micro Management
Mistake # 4
Lack of Effective
communication
Mistake # 5
Lack of Product Goals and Vision
www.agiletour.org
Mistake #1
Image: gmvsajmer.engo.in
“To the person who does not know where he wants to go, there is no favorable wind.” - Seneca
www.agiletour.com
Target Group
Which Market segment does the product address?
Who are its target customers and users ?
Value
How is the product going to benefit the company?
What are the revenue sources?
What is the cost structure?
Needs
Which needs does the product fulfill ?
How does it create value for its customers?
Which emotions does it evoke
Product
What are the three to five top features that are crucial for the success of the product ?
What are its USPs?
What will the product roughly look like ?
Developing Vision
Sharing the Vision
www.agiletour.org
• Supplement User Stories with Discussions
• Make Product Backlog DEEP
• Progressively Refine Requirements
Cone of Uncertainty
Image: rsastories.wordpress.com/tag/scrum/
Lack of Product Priorities
www.agiletour.org
Mistake #2
Image: emailclient-expert.blogspot.com
“Good things happen when you get your priorities straight.” - Scott Caan
Main Factors in Prioritization
www.agiletour.org
Business value of features
- Financial
- Non-financial
( Kano Model )
Risk mitigated by features : Schedule, Cost, Functionality Risk
Cost of development and support
Significance and amount of knowledge gained
( Knowledge Increases, Uncertainty Decreases )
www.agiletour.com
Main Factors in Prioritization
Combining Risk and Value
www.agiletour.org
High Risk
Low Value
High Risk
High Value
Low Risk
Low Value
Low Risk
High ValueDo Last
ValueLow
Low
High
High
Ris
k
Do 1st
Do 2nd
Avoid
www.agiletour.org
Mistake #3
Image: warriorfitness.org
Lack of Planning“By failing to plan, you are planning to fail.” - Benjamin Franklin
Planning
Image: rsastories.wordpress.com/tag/scrum/
release plan
product roadmap
product vision
sprint plan
daily plan
Planning Onion
www.agiletour.org
Quality
Resources
Scope
Schedule
The Iron Triangle
Sprints
www.agiletour.org
• Progressively refine the plans
• Favor scope changes when possible
• Deliver working software and value add each sprint
• Avoid Billiard Ball Sprints
• Keep Timeboxes strict
• Don’t change the goal
• Get Feedback, Learn and Adapt
Micro Management
www.agiletour.org
Mistake #4
Image: economictimes.indiatimes.com
"Micromanaging damages employee engagement, undermines confidence, squashes innovation and often produces disappointing results."- Karen Miller
Effective Team Management
www.agiletour.org
• Encourage Self-Organization within team
• Encourage Collaboration through Commitment
• Foster Team Learning
• Delegate Decision Making where apt
Lack of Effective Communication
www.agiletour.org
Mistake #5
“You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.” - Lee Iacocca
Effective Communication
www.agiletour.com
Tailor Message to
best match the audience
Establish Rapport with Team , encourage Participation
Be a Good
Listener, specially
to the team
Ensure availability,
especially for remote team members
Attributes of an Effective PO
www.agiletour.org
Available for Team
Business Savvy
Communicative
Decisive
Empowered
Recapping the Mistakes
www.agiletour.org
Lack of Product
Goals and
Vision
Mistake # 1
Lack of Product
Priorities
Mistake # 2
Lack of Planning
Mistake # 3
Micro Management
Mistake# 4
Lack of Effective
communication
Mistake # 5
Thank You !
www.agiletour.org
Q&A
References
www.agiletour.org
• Succeeding with Agile, Mike Cohn
• http://www.scrumalliance.org/articles/115-the-product-vision
• http://rsastories.wordpress.com/tag/scrum/
• http://www.hennebert.org
• http://www.romanpichler.com/
• google/images