This presentation provides a complete and detailed explanation of a new in-store Digital Signage Network.

This will enable the retailer to:

• Promote specific products and promotions• Allow vendors to advertise their own specific products and promotions to

customers while in store and at the point of purchase• Allow approved third party companies to advertise in the Retailers

locations• Entertain customers with sports scores, news highlights and weather

forecast locally

INTRODUCTION

WHAT IS AVIDA TV?

AVIDA TV is a centrally managed network of LCD Monitors and Media players located indoor at the point of purchase.

The screens will be operational 18 x 7 x 365. The length of the loop will be determined by AVIDA and the Retailer based on the customers average in-store dwell time.

The anticipated loop will consist of:

– Retail specific messaging– Network Partners and Vendor Content – Weather forecast, News, & Sports scores

This network will be managed by AVIDA on behalf of the Retailer and the network partners. The content playing on each screen can be organized and managed with both national and local content.

ABOUT AVIDA

AVIDA is privately held company with its head office located in Mississauga, Ontario.

AVIDA has been in business for over 10 years, servicing many large multinational enterprises.

AVIDA employs over 50 employees and services its customers globally with in-stores marketing and communication solutions.

AVIDA Digital Signage offers businesses in the consumer marketplace with innovative technology solutions for their retail environments. This technology focuses on increasing direct communication between the retailer and the customer.

NETWORK OBJECTIVES

The Retailer can now better control marketing, communication and advertising to its stores Nationally.

The Retailer can offer specific partners advertising time on their new Digital Network.

The Retailer can offer specific vendors another venue when negotiating POP programs.

The Retailer will entertain and inform its customers with fresh daily content.

Network Partners can promote and advertise new products and promotions direct to consumers at the point of purchase

The Retailer can measure the effectiveness of various marketing programs with analyzing what was displayed on screen vs. sales results

AVIDA CUSTOMERS

OUR NETWORKS – McDonald’s

OUR NETWORKS – Hyundai Canada

OUR NETWORKS – Canadian Tire

OUR NETWORKS – Rabba Fine Foods

MARKET OPPORTUNITY

Digital out-of-home (DOOH) spending is expected to increase at an annual rate of 13.5% annually, from $2.2 billion in 2009 to $3.7 billion in 2013, according to a new report from BIA/Kelsey, which confirms that the medium will far outpace traditional out-of-home’s 1.4% growth.

By 2011 the North American market for large flat panel display for sign will be more then worth more than US$3.5 billion (Source: Frost & Sullivan)

Digital Signage has a 47.7% effectiveness on brand awareness, increase the average purchase amount by 29.5%, creates a 31.8% upswing in overall sales volume, generates 32.8 percent growth in repeat buyers and pulls in 32.8% more store traffic (Source: InfoTrends)

Consumers are more interested in video that focuses on store sales, product information, and special events. Eighty one percent consumers regardless whether they have already experienced in-store video are most interested in seeing video programming for the store they are in including sales and special ( 81%), product information (72%) and special events (68%). If given a choice 42% of retail video viewers would prefer to shop that has video display. (Source: The Arbitron Retail Media Study-Volume II)

RETAILER OPPORTUNITY

There will be two way partnership between the Retailer and AVIDA.

The Retailer brings the real estate locations and in-store traffic.

AVIDA brings network enablement, support, content services and advertising sales.

The Retailer and AVIDA will agree upon the list of stores and roll-out schedule.

AVIDA will work aggressively to promote the network to vendors and strategic organizations wanting to promote products and services within the Retailers stores.

AVIDA will keep 85% of the advertising revenues, the Retailer will be paid 15% of the advertising revenues.

Partner Responsibility - Retailer

The Retailer will allow AVIDA onsite access to install the LCD display technology and appropriate mounting hardware with a media player.

The Retailer will receive 52 new 15 second ads per year to promote various products and promotions throughout the year for their 15 second spot in the loop.

The Retailer will sign a 5-year services agreement with AVIDA.

Partner Responsibility – AVIDA

AVIDA will be responsible for the installation, setup and maintenance of the network. This will include all components including hardware, software, content and service.

AVIDA will promote and sell the remaining time on the network to potential advertisers.

AVIDA will utilize its relationships with its global advertising partners to promote the Network.

AVIDA will ensure the content on the network is fresh and updated daily with weather forecasts and sports scores.

AVIDA will provide next day onsite support to all stores nationally in the event that service calls can not be fixed over the internet.

Technology - Components

Technology - Communications

Proposed Content Breakdown

Vendor 1 Vendor 2

Retailer Flyer Retailer

Third Party Sports & Weather

Weather

communication made simple