AVI CHAI ACADEMY

SOCIAL MEDIA TOOLS

Presented by Lisa Colton,

Founder & President Darim Online

Lisa@darimonline.org

434.977.1170

Twitter Vocabulary

@ denotes username

RT = “ReTweet”

DM = Direct Msg

# denotes hashtag

Voice on Twitter

Adding Value on Twitter

Listening on Twitter

Searches on Twitter

Example of Hashtags,

#JED21

Hashtag for our Academy: #JDStech

Beginners:Think about a name that’s intuitive and

relatively short

http://bit.ly

Hootsuite and Tweetdeck: Twitter “dashboards”

Mobile Twitter

Want to learn more?

Recommended Reading

Recommendations:

Rabbi List:

http://twitter.com/#!/list/synagogue/

rabbis

Jewish Day Schools List:

http://twitter.com/#!/lookstein/jewish-

education

Jewish Education:

http://twitter.com/#!/reuw/jewish-

education

BLOGGING!

Blogging

Blogger Wordpress

People, Objectives, Strategy

Remember your blogs

should provide value to

your audience(s)

Blogging Offers:

• Longer format writing

• Casual culture

• Embedding photos and video

• Linking and sharing culture between bloggers and sites

• Listening, sharing and conversation via comments

• Archival opportunity

• Tagging

Jewish Community High School of the Bay:

Student Ambassadors Blog

What’s happening in

this blog post?

Your People

Are Your

Assets

MIT Hires

Students

Harvard Promotes Personal Blogs

Seattle Country Day School

Blog.

“Yes, I am a teacher!”

Seattle Country Day School Alumni

Blogging Admin

Let’s Try It OutNo more excuses, it’s hands on time.

WITH CAREN:

Try your hand at Twitter! Set up an account, learn what @

and # mean…Practice your voice and being conversational.

WITH LISA:

Bring out the blogger in you! Learn how to start a new

blog, add authors, and get yourself published! We’ll create a

practice blog for ourselves