Automotive User Interface Design

High-Tech UI design in a slow moving industry

Mark PalmerVice President, Human Centered DesignLextant

Russell J. Branaghan, Ph.D.Associate Professor, Human Systems Engineering Arizona State UniversityScientific Advisor, Research Collective

Steve SimulaSenior Director, User Experience DesignLextant

Mark DuerDesign Researcher, User Experience Design Ford Motor Company

Our goal for today …

• Introduce you to the state of UX in cars

• Discuss specific challenges designing car interfaces

• Share our vision of how interfaces should be designed

Big ideas to take away …

• Technology changes a lot fast than people evolve

• Interface technology changes faster than cars

• Great interface design requires prioritized user needs

• Physical controls work best in cars

BENCHMARK

“Design should be like a good English butler … they're there for you when you need them, but in the background at all

other times.” - Dieter Rams

Driving is the experience!

BENCHMARK

They’re just too fast …

Moments

Yesterday Today Tomorrow

Yesterday Today Tomorrow

Consumer

Technology

Hub

Sanctuary

Experience

Experience

Consumer

Vehicle

If you watched a move about a guy who wanted a Volvo and worked for years to get it, you

wouldn’t cry at the end when he drove off the lot, testing the windshield wipers. You wouldn’t tell your friends you saw a beautiful movie or go

home and put a record on to thing about the story you had seen.

The truth is, you wouldn’t remember that movie a week later, except you’d feel robbed and want

your money back.

Nobody cries at the end of a movie about a guy who wants a Volvo.

But we spend years actually living those stories, and expect our lives to be meaningful.

The truth is, if what we choose to do with our lives won’t make a story meaningful, it won’t

make a life meaningful either.

“Many of us have the sensation we are standing two inches away from a huge screen; and it’s noisy and

crowded and its changing with every second.

That screen is our lives.

And it’s only by stepping back, and then further back and holding still that we can begin to see what the

canvas means, and to catch the larger picture.

So in the age of acceleration, nothing can be more exhilarating than going slow.

And in an age of distraction nothing is more luxurious than paying attention.

And in an age of constant movement, nothing is so urgent as sitting still.

So you can go on your next vacation (destination) to Paris, Hawaii, New Orleans (Text, Tweet, Make A Phone

Call, Surf the Internet) I bet you’ll have a wonderful time.

But, if you want to come back home alive, full of fresh hope and in love with the world, I think you might want

to try considering going nowhere.”

There is no such thing as the creative type.As if creative people can just show up and make stuff

up. As if it were that easy.I think people need to be reminded that creativity is a

verb;a very time consuming verb.

It’s about taking an idea in your headand transforming it into something real.

And that is always going to be a long and difficult process.

If you are doing it right, it is going to feel like work.

Automotive Design Challenges• Development cycles - automotive vs.

phones• Many departments working together (not!)• Apple CarPlay and Android Auto

Long Development Cycles

2007 2014

Engineers vs. Designers vs. Researchers

Evolution of Apple CarPlay & Android Auto

https://techpinions.com/the-evolution-of-carplay/38762

“In this great future you can’t forget your past.”

- Bob Marley

Millions of Years agoPast

Present1234

AustralopithecusWalked upright

4 million years ago

Homo HabilisStone tools

2 million years ago

Homo Erectus - Fire1.8 million years ago

Homos SapiensBuried Dead

300, 000 years ago

http://en.paperblog.com/did-australopithecus-make-stone-tools-392748/

http://www.odec.ca/projects/2011/yuyuya/page7.html

http://tylerprestonsocials7.weebly.com/home-erectus.html

http://joycekim121.weebly.com/611-hunter-gatherer-society-and-the-development-of-tools-and-the-use-of-fire.htmlhttp://www.consumerreports.org/cro/magazine/2015/04/infotainment-systems/index.htm

Multiple resources theory

http://www.ise.ncsu.edu/nsf_itr/794B/papers/Wickens_2008_HF_MRT.pdf

Automotive User Interface Design

High-Tech UI design in a slow moving industry