PowerPoint Presentation
BLAKE CEOCALVINCIOPIMSAICFODIANACOO
diana1
presenting
Auto-MobileTM
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Executive SummaryTwo Main Concepts
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Agenda
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Alternative Pursuits ConsideredSmart Glass: we do not have a
solid grasp of this technology, requires extensive 3D analytics,
and has a higher priceiPhone Grocery Store App: logistics were
difficult to measure and map outCar Robotics: Google currently has
a robotic driving mechanism, greater funding abilities, and the
first mover advantage
blake5
IT OpportunitiesCost Savings Sustainable Advantage
Saves times in coordinating repairsReduction in dealership
administrative costsAvoidance of costly repairs from vehicle
breakdownsTrademarked Auto-Mobile namePatent on Integration
Interface Chip (IIC) for in dash displayContracts with dealerships
have been establishedLow cost from high volume productionTop talent
of the nation strong research and innovation initiativesCompany
reputation and branding
Calvin relate to barriers of entry6
Users & Problem DescriptionUsersNew 2013 vehicles with
contracted manufacturers will have the technologyTargeted toward
business leaders on the goProblemsLooking at smart phone while
drivingInconvenience of scheduling maintenanceMechanical
breakdowns
Pim7
Project Description
Please reference white paper for information on GPS, Bluetooth,
and MMS.Breakdown by component to follow
Blake
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In-Dash IntegrationSmart phone will wirelessly connect through
BluetoothReceive calls, texts, emails through dashUse voice
recognition to send texts and emailsView directions to points of
interest through verbal requests, calendar appointments are synced
for navigationUse phone applications while stopped safety mode is
always enabled
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Maintenance Information SystemsCommunication with dealerships
enabled regarding vehicle condition, tire pressure, transmission
fluids, etc.
Bluetooth will send this information to the users phone to
automatically calendar the appointment so that on the day of the
appointment, reminders and directions are sent
In-Dash User DisplayDealershipMaintenance NeedsAppointment
TimesAppointment Selection Confirmation
Calvin
Dealer can send direct quotes to your vehicle through texts to
your phone that will be displayed in the dash interfaceAppointment
slots options will also be sent and can be selected by touch
interface on dash.Dealership will be texted back and the
appointment slot will be confirmed via a second textBluetooth
integration of dash will send information packets back to your
phone that will automatically calendar the appointmentDay of
appointment directions given and reminders sent
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Future Options
Pim-main control of other systems12
Future Supplemental Product: eSpeed Tickets
Implant a GPS chip within the dash integration software to
measure and record vehicle speedsSpeeds will be transmitted to the
government at all timesSpeed limits (and a subsequent threshold
over the speed limit) will be identified Surpassing these
thresholds will instigate a photo flash and drivers will receive
ticketsGoal: make a requirement on all new vehicles
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Alternatives to Our ProductThe current system of handheld phone
components is dangerous and requires many cables for
connectionChecking maintenance manuals and placing phone calls to
dealershipsThe current procedure of administering traffic tickets
(related to supplemental product)
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Project Team
Calvin- Rosemary Kim 5 million 16
Stakeholders & Benefits
Potential barrier to adoption: government may limit availability
of cell phone activity while in the vehicleHow to overcome: limit
use of equipment while vehicle is in motion
PimBarrier to Adoptions that might limit Benefits: Governments
may limit availability of cell phone activities while in the
vehicle to reduce the benefits of in dash integration.Can be
overcome through limiting usage of equipment while car is in
use
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OperationsAnalysis and design Interacting with an early
prototypeAdaptive technology
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Process ConsistencyOur project management consists
of:Individuals working on the project understand the process
flowMastery of essential detailVisibility to review product for
status information
= DISCIPLINE +AGILITY
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Key AssumptionsThe growth rate of car sales each year is
stableCurrent contract with 3 big name car manufacturers: Lexus,
BMW, and AudiThe cost growth rate (i.e. salary rate, interest rate)
is equal to inflation rate and is stableEconomic
State201220132014Interest
RateDown$400M$512M$655M2%Average$500M$660M$871M3%Up$600M$816M$1,110M4%
Financial Matrix
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Revenue GrowthProjected revenue in 2
years201220132014Q1$130M$170MQ2$140M$180MQ3$110M$150MQ4$120M$160M
Revenue Growth = [($150+160+170+180)-(110+120+130+140)]/
110+120+130+140 = 32%With this growth rate we will make a profit
within 3 years
PimThe revenue will start in Q321
Revenue Model
2 revenue sourcesStandard products, charge for
customizationOffer a 6-month free trial for the dealership, then
charge a monthly fee after for the serviceFrontierCar
Manufacturer(Product)Car Dealer (Service)12
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Revenue Model Example
Sell product $1,000
Mark up ($50,000+$2,000)
Walters AutoMonthly Fee for Data service $500/monthMonthly Fee
$10/monthPayCar Price: $52,000 +Monthly fee: $10
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Implementation, Status, TractionNeed to utilize the techniques
of the balanced scorecard to measure our progress
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Timeline
BI-YEARLY REVIEWBI-YEARLY REVIEW*We will conduct bi-yearly
reviews for employee performance, financial goals, customer
satisfaction, and internal development
DianaCurrent Technology Complete: GPS Chip integration with
center dash on Audi, BMW and Lexus Models. Bluetooth connections
enabled with Audi and Lexus currently.
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Project Risks
Diana, pg. 312requirements will evolve with time, outputs may
not remain fixed
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Why Invest in this Project?Many benefits:Stable industryOur
technology answers the customers needsWe will achieve profit in a
short period of timeHave high opportunity to grow to different
businesses by using our advanced technology
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Any Questions?
SourcesFoley, Michael. How Does Bluetooth Work? The Scientific
American. Nocember 2007.
http://www.scientificamerican.com/article.cfm?id=experts-how-does-bluetooth-work
Hord, Jennifer. How SMS Works? How Stuff Works. 2012.
http://computer.howstuffworks.com/e-mail-messaging/sms.htm How does
GPS Work? Physics.org. Copyright 2011.
http://www.physics.org/article-questions.asp?id=55Reiter, Chris.
Mercedes New A-Class Attacks From Behind With Apple Iphone: Cars.
Bloomberg Business Week. March 5, 2012.
http://www.bloomberg.com/news/2012-03-05/mercedes-new-a-class-attacks-from-behind-with-apple-iphone-cars.htmlSignalTrend.
10 Year Treasury Rate Forecast. 2008-2012.
http://www.forecast-chart.com/year-treasury-10.html%00
