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RE.INVENT MEDIA ÖSTERREICHISCHEN MEDIENTAGE | 2014 MARK A.M.KRAMER | @MAMK

Austrian Media Day 2014

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Re.Invent Media

sterreichischen Medientage | 2014

Mark A.M.Kramer | @MAMK

in a World of Pervasive Media

Rethinking Mobile Experiences

A Personal Perspective

Observations

Mobile: Capable of being moved. Characterized by an extreme degree of fluidity; moving or flowing with great freedom.

Context: The surroundings, circumstances, environment that determine, specify, or clarify the meaning of an event or other occurrence.

Experience: Event(s) of which one is cognizant

Mobile

Context

Experience

Social Shaping

Technology Determinism

Co-experience

Velocity

Connectivity

Mobile: Capable of being moved. Characterized by an extreme degree of fluidity; moving or flowing with great freedom.

Context: The surroundings, circumstances, environment that determine, specify, or clarify the meaning of an event or other occurrence.

Experience: Event(s) of which one is cognizant

In order to fully comprehend these changes we need to discover ways and methods in which to define and measure these mobile experiences in real-life situations.

Mobile devices and services have helped re-shape how human-beings communicate and interact within different contexts and situations

What is Mobile ?

Mobile: Capable of being moved. Characterized by an extreme degree of fluidity; moving or flowing with great freedom.

Context: The surroundings, circumstances, environment that determine, specify, or clarify the meaning of an event or other occurrence.

Experience: Event(s) of which one is cognizant

https://i.stack.imgur.com/3HSQQ.jpg

SOURCE: http://motionislotion.files.wordpress.com/2012/01/bodies_in_motion_backflip.jpg

Mobile: Capable of being moved. Characterized by an extreme degree of fluidity; moving or flowing with great freedom.

Context: The surroundings, circumstances, environment that determine, specify, or clarify the meaning of an event or other occurrence.

Experience: Event(s) of which one is cognizant

http://www.jasonernst.com/wp-content/uploads/2011/02/connection-map.png

TRENDS

Curation / Filters

MMO + Massive Multiplayer Online Games

http://www.gamasutra.com/db_area/images/blog/224114/Games%20M%2BA%202014%20after%20Twitch%20deal.png

MMO + Massive Multiplayer Online Games

http://www.gamasutra.com/db_area/images/blog/224114/Games%20M%2BA%202014%20after%20Twitch%20deal.png

Content Production

https://farm9.staticflickr.com/8312/8001872769_043ea9e8ef_b.jpg

http://thedeepwaterbreaks.files.wordpress.com/2014/02/drone1.jpg

Wearable Technology

SOURCE: https://2.bp.blogspot.com/-zCeI8crM9Do/Uzf7YkT9K8I/AAAAAAAAbvA/62BnrarVcbg/s1600/weareable+tech.png

NEAR FUTURE

16 June 2002

The Internet is watching us now. If they want to. they can see what sites you visit. In the future, television will be watching us, and customizing itself to what it knows about us. The thrilling thing is, that will make us feel we're part of the medium. The scary thing is, we'll lose our right to privacy. An ad will appear in the air around us, talking directly to us.

- Steven Spielberg

SOURCE: http://www.rogerebert.com/interviews/spielberg-and-cruise-and-the-movies

I wanted all the toys to come true someday. I want there to be a transportation system that doesn't emit toxins into the atmosphere. And the newspaper that updates itself..

Amazon Announces The $199 Fire Phone, The First Smartphone With Head-Tracking Technology

http://techcrunch.com/2014/06/18/amazon-announces-the-fire-phone/

Emotion Aware Media

Smart TV Interaction

http://www.flatpanelshd.com/pictures/samsungsmarttv2013-1l.jpgAIR Research Project Ambient

UBIQUITOUS EMOTION-AWARE COMPUTING

Danke | Thank you

http://media1.s-nbcnews.com/i/newscms/2014_26/533671/140626-gopro-videos-jms-1654_9ba44f0141ecaf44fba1630ea6aba624.jpg