Augmented reality Technology presentation and analysis as High-Technology

What is AR?

Augmented reality 2

1. Started in 90th 2. Real progress after 20063. SDKs, lots of apps and

campagins and wide usage in last years

live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or positional data

Usage of AR

Augmented reality 3

• Advertisement• eCommerce• Architecture• Education• Medical• Tourism and travels• Navigation• Traditional media

Stakeholders

4

BrandsEnd-usersDevelopers

Augmented reality

Relevant companies

Augmented reality 5

GoogleFounded: 1998Employees: 28,000

Wikitude, Layar, metaio

Founded: 2003,2009Employees: 25-65

Competitive advantages

Wikitude, Layar, metaioGoogle

Architectural innovation – platform

•Big team of developers•Lots of popular native services to

integrate with•Ecosystem (market)

Product innovations

•Adjustable roadmap•Can be used by community (API)•Wide range of devices/platforms

6Augmented reality

Strategies

Wikitude, Layar, metaioGoogle

Product Leader type

•Completely new product and appearance

•Start-up / experiment technoilogy

•Creating a new market

•First step – developers only (= Innovators)

Fast follower

•Focus on existing technologies

•Medium/Low production cost

•Customized solutions for

stakeholders

7Augmented reality

Future usage & conclusion

8

• More details / APIs / social layers• AI usage • Brain waves integration• Wider usage

Amazing combination of cutting edge technologies and open APIs. R&D with start-up spirit.Lots of real-world application possibilities.

Augmented reality

Thanks for your attention!

Questions…

Table of contents

What is AR?

Usage of AR

Stakeholders

Relevant companies

Competitive advantages

Strategies

Future usage and conclusion