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AUGMENTED REALITY & PUBLISHING RAUL GASA AUGMENTED REALITY BARCELONA - MEETUP-05 2014-February-20 MOBILE WORLD CENTRE Brand & Social Strategy 04 ISIDRO NAVARRO AR & VR - Architect

AUGMENTED REALITY & PUBLISHING

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Augmented Reality & Publishing Presentation of the meeting of the group 'Augmented Reality Barcelona' , 20 February at World Mobile Centre.

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Page 1: AUGMENTED REALITY & PUBLISHING

AUGMENTED REALITY & PUBLISHING

RAUL GASA

AUGMENTED REALITY BARCELONA - MEETUP-052014-February-20

MOBILE WORLD CENTRE

Brand & Social Strategy04 ISIDRO NAVARROAR & VR - Architect

Page 2: AUGMENTED REALITY & PUBLISHING

INTRODUCTIONAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CN

• Introduction– Augmented Reality Barcelona

• Applications• Examples• On-line examples• Related technology

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Page 3: AUGMENTED REALITY & PUBLISHING

INTRODUCTIONAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNBe social and share what we do

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Are what we are as a community

Are what we do (Events, Networking)

Is what we share

Is who we are as individual professionals (Networking)

Page 4: AUGMENTED REALITY & PUBLISHING

INTRODUCTIONAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNARBCN Members

4

Fecha Total de

miembros

03/10/2013 4007/11/2013 8112/12/2013 12823/01/2014 16720/02/2014 201

3/10/13 7/11/13 12/12/13 23/01/2014 20/02/20140

50

100

150

200

250

40

81

128

167

201

Total de miembros = 202

Page 5: AUGMENTED REALITY & PUBLISHING

INTRODUCTIONAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNIncreasing social networks

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141 followers

63 miembros del grupo

45 fans

Page 6: AUGMENTED REALITY & PUBLISHING

INTRODUCTIONAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNShowing our presentations

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1. Augmented Reality & Museums = 1160 views

2. Augmented Reality: VR & Glasses = 1204 views

3. Augmented Reality & HCI = 832 views

4. Augmented Reality & Marketing = 1438 views

Page 7: AUGMENTED REALITY & PUBLISHING

INTRODUCTIONAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNWebsite: Sharing our AR content

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Page 8: AUGMENTED REALITY & PUBLISHING

INTRODUCTIONAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CN

Last Meetup on Twitter by #arbcn_mkt

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Page 9: AUGMENTED REALITY & PUBLISHING

INTRODUCTIONAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CN

Today’s Meetup Hashtag

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#arbcn_publi

Page 10: AUGMENTED REALITY & PUBLISHING

INTRODUCTIONAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CN

Get a FREEPASS for MWCongress14

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“@AR_BCN quiero ir al #MWC14 para …”

Page 11: AUGMENTED REALITY & PUBLISHING

APPLICATIONSAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CN

Content browsersThese applications display RA information on mobile devices that other users have posted. This allows you to share content on the Internet.

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JUNAIO LAYAR AURASMA WIKITUDE CAFTAR

Page 12: AUGMENTED REALITY & PUBLISHING

APPLICATIONSAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNLAYAR

INTERACTIVE PRINTINGS

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WEB VIDEO

Page 13: AUGMENTED REALITY & PUBLISHING

APPLICATIONSAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNCRAFTAR - CATCHOOMCraftAR can be used in two ways:

Full-fledged Augmented Reality - Use all features to show content overlaid on top of the real world. Examples are 3D objects, animations and interactive buttons.

Image Recognition only - Skip the pop-up effect and lead directly to content in full-screen. Examples are coupons, websites or additional information.

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WEB VIDEO

Page 14: AUGMENTED REALITY & PUBLISHING

EXAMPLESAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CN“THE TOKYO SHIMBUN” NEWSPAPERThe advertising firm Dentsu, Tokyo Shimbun launched an augmented-reality reading application called Tokyo AR in Oct 2012 that translates the newspaper into kid-friendly content. When app users hold their smartphone over the newspaper pages, the articles become animated with cartoon characters, pop-up headlines, and commentaries. The free app was developed by AR platform Aurasma.

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WEB VIDEO

Page 15: AUGMENTED REALITY & PUBLISHING

EXAMPLESAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CN“NEW HORIZONTS” TEXTBOOKThe publisher Tokyo Shoseki has added little conversation vignette videos to a book that teaches English as a foreign language. These are books for an adult student who wants to learn or relearn a foreign language. The AR comes in because you need to point a camera equipped iPhone at the requisite page in the textbook in order for each video to pop up.

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WEB VIDEO

Page 16: AUGMENTED REALITY & PUBLISHING

EXAMPLESAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNcolAR - PUTEKOPuteko is a spin-off company from the HIT Lab NZ and proudly presents colAR, a computer program that brings colouring book pages to life with the magic of Augmented Reality!. You can colour in the book pages and then see them come to life as they pop out of the page as three dimensional models on your computer screen.

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VIDEOWEB

Page 17: AUGMENTED REALITY & PUBLISHING

EXAMPLESAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CN“5 POWERS” COMIC BOOKThe "augmented reality" Graphic Novel will reveal the the true and interconnected stories of Thich Nhat Hanh, Alfred Hassler, Sister Chan Khong and Dr. Martin Luther King Jr, in much greater depth.Parallax Press, the book company that publishes the majority of Thich Nhat Hanh books, has asked us to produce a 128-page The Secret of the 5 Powers Graphic Novel based around our film and comic book.

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WEB VIDEO

Page 18: AUGMENTED REALITY & PUBLISHING

EXAMPLESAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNMARVEL COMICSThe free Marvel Augmented Reality App brings the Marvel universe to life like never before! By scanning select Marvel products with your iOS or Android device, you can unlock exclusive content, such as video recaps, character bios, creator commentaries, and more!

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WEB

Page 19: AUGMENTED REALITY & PUBLISHING

EXAMPLESAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNLEGO CONNECT - VUFORIAMatt Kammerait, product manager for interactive print solutions at Quad/Graphics, led development of LEGO Connect app to deliver on LEGO's vision of the "integrated omni-channel". This app is powered by the Vuforia™ software platform for computer vision-based image recognition. As consumers peruse the print catalog, wherever they see the LEGO Connect icon, they can point their device at the printed page to get related content for the LEGO set displayed, including product information, 3D assembled model, reviews, and a link to purchase it.

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VIDEOWEB

Page 20: AUGMENTED REALITY & PUBLISHING

EXAMPLESAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNGuinness World Records 2014 - appshackerAppshaker designed a markerless augmented reality application on iOS and Android that allowed users to get up close and personal with some of the record breakers. There are 13 animations to discover in the 2014 edition, including in 3D and 2D. Plus, record holder videos will give you a personal photo opportunity with the world’s smallest woman and even a special tour from the very top of Mount Everest.

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VIDEOWEB

Page 21: AUGMENTED REALITY & PUBLISHING

EXAMPLESAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNHORRIBLE HAUNTINGS - goosebottombooksThe book brings to life ten famous hauntings from the annals of history. By downloading a free app and using your smartphone or tablet to view each luscious illustration, you can summon and interact with 3-D ghosts. The Headless Horseman, the Flying Dutchman, Bloody Mary, and the Princes in the Tower are just some of the eerie apparitions you’ll encounter.

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WEB VIDEO

Page 22: AUGMENTED REALITY & PUBLISHING

EXAMPLESAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNCLARA, InStyle, El Mueble- RBA revistasMagazines includes photos and videos using Aurasma technology

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WEB VIDEO

Page 23: AUGMENTED REALITY & PUBLISHING

EXAMPLESAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNAR-BOOKSAR publications applied to education. Course to improve spatial ability

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VIDEO

Page 24: AUGMENTED REALITY & PUBLISHING

EXAMPLESAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNRARARA EDITORESAR publication applied to education. If you have the book Tercera serie de cuatrocientas pequeñas dosis de ciencia [Third series of four hundred little science doses] you will be able to access the multimedia material

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WEB VIDEO

Page 25: AUGMENTED REALITY & PUBLISHING

EXAMPLESAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CN“BETWEEN PAGE AND SCREEN”Between Page And Screen is an augmented-reality book of poems. Like a digital pop-up book, you hold the words in your hands.

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VIDEOWEB

Page 26: AUGMENTED REALITY & PUBLISHING

ON-LINE EXAMPLESAugmented Reality & PUBLISHINGBy ISIDRO NAVARRO

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNAR-[t] - ARlabThe AR Lab is a cooperative effort between the Royal Academy of Art (Koninklijke Academie van Beeldende Kunsten - KABK), Delft University of Technology and Leiden University and three companies. The AR Lab is part of the research programme AR-VIP. We are based in the Royal Academy of Art, The Hague. Yolande Kolstee has led the AR Lab since the start in 2006. Wim van Eck is the 3D expert.

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WEB magazine

Page 27: AUGMENTED REALITY & PUBLISHING

Augmented Reality & PUBLISHINGBy ISIDRO NAVARRO

RELATED TECHNOLOGY

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNPrintic appPrintic is an iPhone app, designed to provide you with the best printing and sharing experience for your pictures. Pictures are very personal, social and memorial tools.

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WEB VIDEO

Page 28: AUGMENTED REALITY & PUBLISHING

Augmented Reality & PUBLISHINGBy ISIDRO NAVARRO

RELATED TECHNOLOGY

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNPolagram appPrint and send your photos in a few seconds directly from your phone. You can also share in social media.

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WEB VIDEO

Page 29: AUGMENTED REALITY & PUBLISHING

Augmented Reality & PUBLISHINGBy ISIDRO NAVARRO

RELATED TECHNOLOGY

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CN“MEMORIES WITH MAYA” – Clyde Dsouza“…He introduces the “Wizer,” an augmented-reality, see-through visor driven by AGI (artificial general intelligence) — Google Glass on steroids…”

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WEB

Page 30: AUGMENTED REALITY & PUBLISHING

Augmented Reality & PUBLISHINGBy ISIDRO NAVARRO

RELATED TECHNOLOGY

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNGoogle GlassMeet Alex Blaszczuk: Google Glass Explorer, law student, and owner of a 20lb cat. In the fall of 2011, a car accident en route to a celebratory camping trip left Alex paralyzed from the chest down, unable to use her hands. Last month, Alex finally made it camping and shared her story through Glass.Wearable technology lets you share and publish photos, videos, messages, and more.

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WEB VIDEO

Page 31: AUGMENTED REALITY & PUBLISHING

Augmented Reality & PUBLISHINGBy ISIDRO NAVARRO

RELATED TECHNOLOGY

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNFLOW - AMAZONImage recognition application

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WEB

Page 32: AUGMENTED REALITY & PUBLISHING

Augmented Reality & PUBLISHINGBy ISIDRO NAVARRO

RELATED TECHNOLOGY

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

#ARB

CNWORD LENS – QUEST VISUALImage recognition application for text translation. See the world in your language. No network delay, no roaming fees, and no reception problems. Word Lens is a dictionary evolved. It looks up words for you, and shows them in context.

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WEB VIDEO