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AUGMENTED
REALITY
DESIGNING
THE USE CASE
1
Rori DuBoff
Managing Director, Head of Content Innovation
CREATING USER VALUE
Convenience & Access
Anytime, Anywhere
Visualize & Augment
Anything, Any Format
[email protected] | September 2017 2
VISUALIZE AUGMENT
[email protected] | September 2017 3
DESIGN THE USE CASE
USER
WHERE:
LOCATION
HOW:
INTERACT/
AUGMENT/
ALTER
WHAT/WHO:
VISUALIZE
WHY:
UTILITY
CREATIVITY
ENTERTAIN
IMPACT:
DATA
ACTIONS
EMOTIONS
[email protected] | September 2017 4
• Preview products and places in real-world context
• Personalize & customize engagement
• Easier navigation systems & guided workflow
• Creative tools for expression & sharing
• Environment-based gaming, activity & storytelling
• Enhanced training and collaboration
• Dimensionalise data insights
5
PURPOSE-DRIVEN IDEAS
[email protected] | September 2017
[email protected] | September 2017
7
OPPORTUNITY
CATEGORIES
Video Gaming Travel, Tourism &
Transportation
HealthcareReal Estate
Automotive Retail & Marketing Education Entertainment
[email protected] | September 2017
Source: emarketer
AMPLIFYING REACH & ENGAGEMENT
[email protected] | September 2017