Augmented Reality (AR): Designing the Use Case

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    23-Jan-2018

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  • AUGMENTED

    REALITY

    DESIGNING

    THE USE CASE

    1

    Rori DuBoff

    Managing Director, Head of Content Innovation

    Rori.DuBoff@Accenture.com

  • CREATING USER VALUE

    Convenience & Access

    Anytime, Anywhere

    Visualize & Augment

    Anything, Any Format

    Rori.DuBoff@Accenture.com | September 2017 2

  • VISUALIZE AUGMENT

    Rori.DuBoff@Accenture.com | September 2017 3

  • DESIGN THE USE CASE

    USER

    WHERE:

    LOCATION

    HOW:

    INTERACT/

    AUGMENT/

    ALTER

    WHAT/WHO:

    VISUALIZE

    WHY:

    UTILITY

    CREATIVITY

    ENTERTAIN

    IMPACT:

    DATA

    ACTIONS

    EMOTIONS

    Rori.DuBoff@Accenture.com | September 2017 4

  • Preview products and places in real-world context

    Personalize & customize engagement

    Easier navigation systems & guided workflow

    Creative tools for expression & sharing

    Environment-based gaming, activity & storytelling

    Enhanced training and collaboration

    Dimensionalise data insights

    5

    PURPOSE-DRIVEN IDEAS

    Rori.DuBoff@Accenture.com | September 2017

  • 6Rori.DuBoff@Accenture.com | September 2017

  • 7

    OPPORTUNITY

    CATEGORIES

    Video Gaming Travel, Tourism &

    Transportation

    HealthcareReal Estate

    Automotive Retail & Marketing Education Entertainment

    Rori.DuBoff@Accenture.com | September 2017

    Source: emarketer

  • MOBILE AR GROWTH

    100Billion

    Value by

    2020

    Rori.DuBoff@Accenture.com | September 2017 8

  • AMPLIFYING REACH & ENGAGEMENT

    9Rori.DuBoff@Accenture.com | September 2017

  • THANK YOU

    #ARKIT NYC

    https://www.meetup.com/ARKit-NYC/

    Rori.DuBoff@Accenture.com | September 2017

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