AUGMENTED REALITY THE WHOLE STORY

Panteio University, February 2012

What is augmented reality, anyway?

“Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.”

Wikipedia

How we chose the issue?

http://www.youtube.com/watch?feature=player_embedded&v=DRRu5dKRfTUThe Disney fairy tales and their magic in

front of our eyes

What’s going on with AR?

http://www.youtube.com/watch?v=mVqSUtzCrl0&feature=player_embedded

Travel: Discover the world and find your destination

What’s going on with AR?

http://www.youtube.com/watch?v=R6c1STmvNJc&feature=player_embedded

Cinema: Scenes from our favorites movies become real

What’s going on with AR?

http://www.youtube.com/watch?v=D0ojxzS1fCw&feature=player_embedded

Education: National Geographic in a different way

What’s going on with AR?

http://www.youtube.com/watch?feature=player_embedded&v=qE29R12A69A

Marketing: New ways of promotion and marketing

What’s going on with AR?

http://www.youtube.com/watch?v=HqHQnAnyY4k&feature=player_embedded

Social media: AR users socializing

What’s going on with AR?

http://www.youtube.com/watch?feature=player_embedded&v=43uSXA9qUe8

Gaming: Games become more entertaining and amusing

What’s going on with AR?

http://eu.techcrunch.com/2012/01/10/aurasma-launches-augmented-reality-3d-engine-at-ces/Education: Interactive mean of education

for all the ages

http://www.wikitude.com/

http://www.layar.com/

https://twitter.com/#!/tm_augmentedrea

What we’ve got from AR…

It’s about prosuming It’s fun It’s interesting It’s a trend

It’s an object for research

What we want to discover?

The users’ point of view Their impressions Their experience New proposals Why they used AR

Our questionaire

https://docs.google.com/spreadsheet/viewform?formkey=dFoyQklLSFdsWkotRDFqY1JzUkVMWmc6MQ