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Quantitative
Audience Research Responses
How old are you?/Are you male or
female?
How many times in a month do you go
to the cinema/ What’s your favourite film
genre?
Where was the last place you saw it?/Where
do you usually watch trailers?/Do you think
teaser trailers are important?
What social networking site do you use?/Do you prefer teaser or theatrical trailers?
