At the Edge of Better Results

IT ANALYTICS FOR BUSINESS (Session 1 of 5)

At The Edge of Better Results Using Cisco Data & Analytics To Achieve Your Business Goals

May 18th, 2015

ANALYST INSIGHTS – Mike Gualtieri of Forrester

CISCO DATA ANALYTICS – Richard Halkett

CUSTOMER EXPERIENCE – BAE Systems

SOLUTION OVERVIEW – Bob Glithero

IT ANALYTICS FOR BUSINESS

• Cisco Analytics Story

• Connected Analytics Portfolio

• Connected Analytics For Network Deployment

• Customer Success Stories

Q&A SESSION

• Data & Analytics Trends and Landscape

Connected Transportation Video

Use Analytics To Hyper-Personalize

In The Age Of The Customer

Mike Gualtieri, Principal Analyst

© 2015 Forrester Research, Inc. Reproduction Prohibited 5

7%

16%

15%

18%

20%

24%

5%

12%

18%

17%

16%

33%

Social related projects

Mobile related projects

Cloud related projects

Systems of engagement applications

Systems of record applications

Data related projects

2nd Priority

Top Priority

Rank the following technologies according to their importance and investment within your firm?

Executives and technology decision-makers recognize the power of data.

Why?


Growth and customer experience are priorities to business leaders


For you For all For segments For you

CRM

Hyper-decision

management

Personal

Relationships Mass

Production

Custo

mer

Experien

ce

1800 1900 1950 2000 2015

#Celebrity

Consumers want to be treated like celebrities.

Trend

Celebrity experiences

have real-time contextual

awareness and adapt to

serve a single consumer.

Treat consumers like celebrities to lock-in their loyalty.

• Use analytics to predict

customer characteristics

and context

• Make and optimize

decisions about that

customer as an individual

• Adapt customer

experiences to act on

decisions

Celebrity experiences must:

#Analytics

Businesses often make decisions based on historical reports and dashboards…

…but decisions must also be made right now.


Enterprises need all kinds of analytics to create celebrity experiences for customers

Past Present Future

Learn Decide Anticipate

Predictive

Analytics

Streaming

Analytics

Descriptive

Analytics

(Traditional Analytics) (Advanced Analytics)


Predictive and real-time have momentum, but most of enterprises are not using it yet

10%

13%

16%

18%

21%

21%

24%

29%

33%

37%

49%

50%

56%

58%

81%

15%

21%

20%

20%

27%

32%

19%

33%

42%

35%

50%

54%

59%

57%

77%

Non Modeled Data Exploration And Discovery

Streaming Analytics

Advanced Visualization

Text Analytics

Metadata Generated Analytics

Predictive Analytics

Search/Interactive Discovery

Location Analytics

Process Analytics

Olap

Embedded Analytics

Performance analytics

Web Analytics

Dashboard

Reporting

2014

2012

“What is your firm's/business unit's current use of the following technologies?”

Source: Forrester Research

+52%

+61%

Relationships

Finances

Devices

Attributes

History

Use predictive analytics to derive

characteristics, behaviors, likes,

and needs of customers.

Customer

Behavior

Channel

Weather Location

Time Use streaming analytics to predict next-best-action for

the customer.

Customer

How can Spotify use accelerometer data generated by customers while they listen?

#Opportunity

The Cisco Analytics Story

Gaining Insight from Data is Our Customers’ Biggest IoE Challenge

Data

Effectively capturing, storing,

and analyzing data generated

by connected “things” (e.g.,

machines, devices, equipment)

Things

Connecting the right “things”

(e.g., machines, devices, equipment)

to capture useful data

Process

Updating our business and

operational processes to

benefit from IoT solutions

People

Enabling workers to effectively

use IoT solutions through means

such as training and providing

user-friendly systems

1230 Respondents

Source: Cisco Consulting Services Global IoT Study, 2014

20%

27%

13%

40%

Widely Distributed, Streaming, Short Shelf Life, Too Big to Move

“Most data will be

processed at the edge” (mobile devices, appliances, routers)

Digital Enterprises See an Explosion of Data at the Edge

1230 respondents Source: Cisco Consulting Services Global IoT Study, 2014

37%

of the $19T IoE Opportunity over the Next 10 Years will be Realized Through Data & Analytics $7.3T

Use All of Your Data to Develop the Most Valuable Insights

Data You Have

Big Data

Store

Fast Data

Traditional Data

Warehouse

Data You Need

Most Valuable

insight

Cisco Has a New Approach to Reach and Analyze That Data

Structured Data Unstructured Data Data Streaming at the Edge

Traditional Data

Warehouse

Big Data Store

Analytics 1.0 Analytics 2.0

Hours/Minutes/Seconds Days/Hours

Analytics 3.0

Seconds/Milliseconds

Operational Consistency Data Mobility Optimized Form Factors

UCS Mini

UCS Mini

UCS for

Enterprise

UCS for Hadoop

Nexus Family

ISR

APIC EM

AP MS

CGR

IE

Video

Cloud Services and Applications

Partner Clouds

Intercloud Fog & Edge Core Data Center

Cisco Infrastructure is the Foundation for Connected Analytics

Connected Analytics Portfolio

Cisco

Solution

Support

Services

Cisco

Advanced

Services

Data

Science

Services Partner Designed

Solutions

Cisco

Consulting

Services

Real-Time Analytics Intellectual Capital Data Virtualization Work-load Automation

Agile & Pervasive Data Access

Integrated Infrastructure and Networking

Big Data & Analytics Ready Infrastructure

Real-time Connected Solutions

Connected

Analytics for Events

Connected

Analytics for IT

Connected

Analytics for Retail

Connected

Analytics for SP

Analytics Packages for Optimized Infrastructure

Cisco Data & Analytics for the Internet of Everything

1

3

Contact

Center

Video

Analytics

Threat

Analytics

Location

Analytics

Collaboration

Analytics

Network

Analytics

Energy

Analytics 2

NEW

NEW

Devices Wi-Fi Video POS Sensors Social 3G/4G

Access

Wired | Small Cell | Wi-

Fi

Data Center | Intercloud

Core/Edge | IoT | IoX

Mobile Packet Core/SON I

Unified Communication

Collaboration | Contact Center

Connected Analytics for Network Deployment (CAND) Overview

Software as a Service that analyzes Cisco TAC (or customer -managed support case) data and Cisco network deployment data (platforms, software, and feature utilization) to help customers gain proactive control of network risk and disruptions, instead of reacting to issues ad-hoc.

Network Disruption

Index

Network

Consistency

Index

Feature

Utilization

Index

Support Case

Data (Cisco TAC / Self

Managed)

Cisco IB Data (Network Collector

SNTC/NOS)

Cisco Analytics

Platform

Data Modeling &

Design

Identify possible causes of disruption

Assess KPIs and trends

Prioritize remediation

Analyze network changes

Simulate planned changes

Compare against peers and industry

What Is Connected Analytics for Network Deployment (CAND)?

CAND in Action

• Summarizes major indices for at-a-glance

view of network deployment posture

• Devices automatically clustered into

network roles; color-coded for risk profile

• User-configurable benchmarks

• Comparisons with anonymized peers, or

the industry as a whole

• Nominates policy / master device for

network role if none exists

• Model effect of software changes before

committing

What CAND Delivers

Challenges Faced

IT Director

Network Engineer

Value Delivered

Budget Restraints

Resource Allocation

Industry/Peer Comparison

IT-Driven Initiatives Readiness

Controlling Risk/Disruptions

Fix Prioritization For Maximum

Impact

Understanding Network

Changes

Better Use of Budget

Engineer Time More Focused on Business Goals

Improved Readiness with Greater Network Quality, Performance,

Availability

Faster Reduction of Problem Trends, Volatility and Sources of

Issue

Enhanced Understanding of Risk Contributors

Proactive Correction of Devices/ Visualizations Focusing on High-

Impact Devices

Better Prioritization of Device Fixes for Service Resilience s

Customer Experience – BAE Systems

Virtual Business Process Management Drives Value

Replace Manual Effort for Data Insights High Value Process Management with Data Virtualization

• Establish a consistent, data-driven process for IT asset management, improving resource utilization.

• Cisco Data Virtualization drives virtual business process management improvement across a complex data landscape.

• Five year projected savings of 3-5% of recurring costs, with a one-

time software license recovery of more than $500,000.

3-5% Lower Recurring Asset Costs

Increased Staff Efficiency

ROI Achieved at Go-Live

Harness the Power of Data with Cisco Analytics Solutions

• Data Volume will Grow 800% over the next 5 years

• The World’s Data Doubles Every 18-24 months

• 1 of 7 say they have enough data and it’s how they use their data

Massive Data

Generation

Retail Government Service Providers

Analytics

Approach

• Real-Time Analytics Through Big Data Solutions

• Process Large Amounts of Data for Immediate Insights

• Embrace the Power of Big Data to Drive Transformative Business Value Greater Insights Faster Decision Making Improved ROI

Variety of

Data Sources

• More than 50B Connected Devices by 2020

• Data from everywhere, from any device, at any time

• New Sources of Data Environment Sensors Social Media

Q&A Session Access these slides on SlideShare through @CiscoAnalytics Download Forrester Total Economic Impact of Cisco Data & Analytics Solutions Study Save the Date for Webinar #2: Customer Communication Analytics on June 23rd10 AM PT

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At the Edge of Better Results