Asian Paints

Raghu Chaitanya Koorella

Current Website Features

• A Colorful and an appealing website• ‘Choose your color option’ is in line with what Asian Paints is

all about• Feedback form which is short and to the point.• Kid stuff and chalkboard are features that will surely draw

user’s attention• Features like Color Genie and Color Basic are interesting• The website has a good design and doesn’t go below the

fold.

Features that can be added to the site

• Social Media presence on sites like Twitter and Facebook• Mobile presence through a channel like SMS ( given that

Voice is already present – ‘Call Aparna’)• A Stock Ticker could perhaps be added at the bottom of the

page• A forum where the users get to discuss various aspects about

Colors , paints and also share their experience using Asian Paints

Social Media Presence

Follow us onFacebook and Twitter presence

User interactivity

• Build a forum where the users discuss their experiences about colors and paints. The flip side of this would be negative reactions if any. Hence the forums need to be moderated.

• A blog can be made by sharing the experiences of the most enthusiastic users on the forum. This will be a different kind of blog where the experiences will have to be genuine enough to be a part of the blog.

• Have loads of color contests and quizzes for the forum users on SMS.

• Colorville? Asian Paints can perhaps tie up with the gaming companies to build a color and paints based game similar to Farmville on Facebook. Given the success these kinds of games have, this game will surely have a brand connect with the users.

On the mobile phone

Send Color tips on SMS for 20 days to all those people who have newly built houses or recently had a service from Asian Paints ( post painting care, common defects and remedies)

Blisters on the wall are caused by trapped moisture or gases in paint film. The remedy is to smooth sand the surface and then repaint it.

On the mobile phone

• Color Genie on Phone where can take a picture of the sample that they want and SMS the same to a particular short code.

• The dealer shall arrange to convert the shade of the sample into the shade in the paint product of one's choice, as soon as possible and send the picture to the customer’s phone.

User sends this sample pic to a particular short-code. The dealer should convert this into the shade in the paint product and send it back to the customer.

Thank You