Microsoft presentation to the Digital Future Symposium 2008, 10 Dec 2008Paul SouthernDirector Solutions, Microsoft TV Asiapac

Partial deck

Microsoft's investment

1999 – WMDRM v1 launchedOver $1 Billion USD to dateDRM IP and development24x7 dedicated media breach response team

DRM solutions

Windows Media DRMWMDRM for Networked DevicesPlayReadyMediaroom

Windows Media DRM

Supports file and live stream encryptionEnables purchase, retail (VOD), and subscriptionOver 500 companies have licensed v10Hundreds of devices and over 75 content providersHundreds of millions of licenses delivered (public)Used by all major music labels and film studios

PlayReadyDomain

Bound to a domain / collection of devices

Embedded License (stored in content file)Enables drag and drop between PC, devices & storage

Extended Format Support (beyond WMA,WMV)

H.263, H.264, AAC family, MPEG4 part2 video

Industry standard cryptographyAES, ECC (NIST P-256)

Public license for Windows and all portable device platformsIntegrated into Microsoft Silverlight

Silverlight and PlayReadyMLB broadcasts“Our implementation of content services enabled by Microsoft Silverlight has significance for both Yahoo! JAPAN and Microsoft. We strive to respond promptly and appropriately to the constantly evolving Internet environment and customer needs, and I have high expectations that our use of Silverlight will enable us to provide better services to our customers.” / Masahiro Inoue, CEO of Yahoo! JAPAN.

Silverlight and PlayReady

4 Dec 2008Sky Player TV“As technologies that can reliably enable the rich delivery of high-quality protected content to both Windows-based PCs and Macs, the use of Silverlight and PlayReady was key in helping us provide our customers with more choice and control over their viewing.” / Griff Parry, director of On-Demand, BSkyB

Silverlight and PlayReady14 July 2008

Silverlight and PlayReady6 August 2007, 4 March 2008S60, S40 handphones“By adding support for Microsoft PlayReady technology, we are enabling service providers to offer a wide range of content and create truly compelling experiences across mobile devices, personal computers and online services.” / Ilkka Raiskinen, senior vice president of Multimedia Experiences at Nokia

Microsoft Interoperability

Windows Media DRM/PlayReady Export functionality enables licensed applications to decrypt content protected by Windows Media DRM/ PlayReady, and re-encrypt in an another content protection scheme (CPS) explicitly specified by the associated license issuer. The license issuer explicitly authorizes the export of content to a specific CPS through an inclusion list.Microsoft offers a simple registration program that requires a one-time fee to process the rights mapping.Registered Export Technologies currently include:

DTCP, CPRM, Real Networks Helix DRM,CSS (DVD Burn), Inka,

Microsoft and Standards

Contribution to content protection bodies:Founder Member of DVD CCA (DVD disks)Founder Member of AACS (Blu-Ray disks)Steering Board member of DVB (DVB-CPCM)Participant OMA DRM v2

Standards adoption:CableLabs approval for US Digital Cable HD ContentDVD CCA approved WMDRM-ND to stream DVD moviesAACS approved WMDRM/PlayReady for Managed Copy and to stream AACS protected Blu-Ray moviesDLNA approved WMDRM-ND for the DLNA 1.5 guidelines

The DECE

Television…

TV 1.0 – Rabbit ear, cable/DTT, etc…TV 2.0 – Lean-forwardTV 2.0 – Lean-back

PersonalEasyConnectedSocial

Mediaroom

Re-broadcast, VOD & SVOD, Applications Live, Download & Play, yesterday’s TVDelivery via IP, DTT/cable, OTT/internetDelivery to TV and disconnected clientsDVR (local & network), Live-to-VOD, DVR Anywhere

THANK YOU!