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Presentation from the ERE Expo Fall 2012, presented by Jacelyn Swenson
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© 2012 IBM Corporation
Are You Fully Leveraging your Business Ecosystem?���
Jacelyn Swenson IBM Alumni Relations
September 6, 2012
© 2012 IBM Corporation
IBM Alumni Relations
2
THINK… WHY would anyone want to maintain their
relationship with their former employer(s)?
WHAT would make your employees want to maintain a relationship with your company after they leave?
HOW does the enduring value of your company brand attract the right talent who have the potential to be become lifelong brand advocates?
© 2012 IBM Corporation
IBM Alumni Relations
3
Key Trends for 2012 Mobile Platform
Emerging Markets/Globalization
Social media recruiting
Telework/Telecommuting
Recruiting Trends for 2012 51%+ companies will be hiring
Global war for talent will spike
Retention will be key – 25% turnover in high demand jobs predicted
68% of HR budgets are static or decreasing
Sources: ERE, Social Media Success Summit 2012, SelectMinds, McLean Company 2012 HR Study, Talent Technology Infographic
The War for Talent Intensifies
© 2012 IBM Corporation
IBM Alumni Relations
4
Finding good candidates is the biggest challenge that recruiters face Leveraging an often overlooked segment of the business ecosystem: Alumni
Sources: ERE, Social Media Success Summit 2012, SelectMinds, McLean Company 2012 HR Study, Talent Technology Infographic
81% of workers are interested in returning to previous employers
44% view ‘having worked for the same company in the past’ as the number one way to establish trust in relationships
Rehires come up to speed 50% faster and stay twice as long
© 2012 IBM Corporation
IBM Alumni Relations
5
A great company, a great brand
© 2012 IBM Corporation
IBM Alumni Relations
6
What makes ���for a great brand?
© 2012 IBM Corporation
IBM Alumni Relations
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What makes ���for a great brand? An enduring idea Who they serve What differentiates them How they are primarily experienced
© 2012 IBM Corporation
IBM Alumni Relations
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© 2012 IBM Corporation
IBM Alumni Relations
9
More than any other single invention of the company, it’s the IBMer who drives progress.
© 2012 IBM Corporation
IBM Alumni Relations
10
“What every business needs is more people who think.”���
Thomas J. Watson, Sr.
© 2012 IBM Corporation
IBM Alumni Relations
11
1,000,000+ Past Employees
Once an IBMer…
…Always an IBMer
425,000+ Current Employees
© 2012 IBM Corporation
IBM Alumni Relations
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How can you tap 1 million+ brand champions, potential customers,
partners and subject matter experts?
© 2012 IBM Corporation
IBM Alumni Relations
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How can you tap 1 million+ brand champions, potential customers,
partners and subject matter experts?
Engage IBM Alumni
© 2012 IBM Corporation
IBM Alumni Relations
14
Research dispelled common myths about an alumni program
“It’s just about cocktail parties”
“It’s just a feel-good program”
“It’s only for retirees”
“Once they’re gone, they’re gone.”
“We’ve wasted money developing people;
they’ll never come back”
Reconnect with colleagues was the most valuable reason for joining The Greater IBM Connection.
Former IBMers engage for business-oriented purposes, especially IBM thought leadership and access to our expertise
A vast majority of former IBMers are still active in the workforce
An overwhelming portion of former IBMers surveyed indicate they rate the value of their IBM experience Highly and “..are eager to help continue IBM's success”
Access to job postings - both by IBM and former IBMers - is a valuable feature of the Greater IBM program.
Myth Fact
© 2012 IBM Corporation
IBM Alumni Relations
15
The blue genes run deep – you can’t graduate
from them. – former IBMer,
Philippines
“ ”
Few people actually think of themselves as IBM alumni…rather, they still think of themselves as IBMers – working for the company deeply imprints them as IBMers - the affiliation remains a part of them
Source: Sterling Brand Research
© 2012 IBM Corporation
IBM Alumni Relations
16
Q: A: “It becomes a
part of you”
A: “You’ll always bleed blue.”
A: “In a word, family.”
A: “It lends further credibility to my
background”
© 2012 IBM Corporation
IBM Alumni Relations
17
The Greater IBM Connection on LinkedIn
Largest corporate sponsored
alumni group on Linkedin
72K+ Current Members
20% of alumni have executive titles
Members from all 20 IBM
growth priority countries
35% of alumni work in companies
of 10,000+
50% alumni in key target accounts
(Large and SMB)
© 2012 IBM Corporation
IBM Alumni Relations
18
The Greater IBM Connection Blog
Featured Stories Stay Connected Stay Informed Career Corner
Global Spotlight Learn
Get Involved Enjoy & Reminisce
Business Network
News Fun,
Personal
Photos, Videos
© 2012 IBM Corporation
IBM Alumni Relations
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Nurturing our alumni is a win:win
CREATING VALUE
For Alumni
For IBM
© 2012 IBM Corporation
IBM Alumni Relations
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For Alumni
For IBM
Nurturing our alumni is a win:win
CREATING VALUE
Professional Networking
Thought Leadership
Professional Development
Jobs and Careers
© 2012 IBM Corporation
IBM Alumni Relations
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Nurturing our alumni is a win:win
Marketing and Sales
Brand Advocacy
Corporate Initiatives HR Recruiting
Professional Networking
Thought Leadership
Professional Development
Jobs and Careers
For Alumni
For IBM
CREATING VALUE
© 2012 IBM Corporation
IBM Alumni Relations
22
A corporate alumni program offers multiple touch points and activities across the employee lifecycle
Business Active
Alumnus
Active Career
Onboarding
Exit Process
Recruiting Process
Retirement
© 2012 IBM Corporation
IBM Alumni Relations
23
Establish a strong business case and objectives involving a cross-discipline Social Business Council
Determine if you should build the site or establish a presence on an existing platform
Promote participation across the entire employee lifecycle
Engage alumni to develop loyalty and to foster member engagement
Track, measure, and report results to cross-discipline Social Business Council
Get started today!
Take the steps to invest in your alumni
© 2012 IBM Corporation
IBM Alumni Relations
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Why I’m an IBMer