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Do you hoard files to keep them safe? Save for future use? You could be a rich media hoarder. Learn how to speed up your workflow and save money with digital asset management.
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Presented by
Are you a rich media hoarder?
Jim Kidwell
What is a Rich Media Hoard?
“A supply or accumulation that is hidden or carefully guarded for preservation, future use, etc.”
(dictionary.com)
Where Did I Put That File?
What’s an Asset?
“Anything tangible or intangible that is capable of being owned or controlled to produce value…” (Wikipedia)
“They’re only assets if you can find them”
A rich media file plus metadata
Mo Assets, Mo Problems
“Now where did I save that graphic?”
“Yes, please bother me every time you need a logo.”
“Why are there so many copies of the same photo?”
“Your PowerPoint presentation is so big, it has it’s own gravitational pull!”
“Why is my face on that billboard?”
What is the Solution?
Digital Asset Management!
DAM helps you quickly find, organize, and convert media files.
(Also, an endless source of unfunny puns)
?
Comedy Central
Comedy Central
Life Before DAM:
• Accessing offline archived projects was time consuming
• Constant requests for logos
• No system for tracking and distributing graphics for DTO content
• Constant interruptions for image requests
Comedy Central
The Solution :
• User friendly
• Easy to learn
• Budget friendly
• Controlled in-house
Comedy Central
TV Land: Consistent with Brand
Comedy Central
Results and Successes:
• Self service
• Instant gratification
• Less interruption and annoyance
• Collaboration
1800Flowers.com
DesignPac
• Member of 1800Flowers Enterprise
• Creative force behind 1800Baskets
• Creator of wholesale retail gift items
• 1,600 employees
• 60 employees in Melrose Park
1800Flowers.com
Life Before DAM:
• Disorganized folder structures
• Inconsistent filenames
• Dependent on senior staff for file location & info
• Uncertain copyright and usage rights information
• Inefficient analog cataloging system
1800Flowers.com
The Solution :
• Affordable
• Effective keywording
• User friendly
• Painless setup
• Easy maintenance
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1800Flowers.com
Results and Successes:
• Organized image catalog
• Time and money savings
• Less headache
“If I am doing a project that requires image research it cuts the time in a third.”
Nickelodeon
• #1 Cable TV Network
• 550 Staff Members
• 9 Series
Nickelodeon
Life Before DAM:
• Paper and pencil was king
• Physical archive of 1000’s of boxes
• Limited information available
Nickelodeon
The Solution :
• User friendly interface
• Quick deployment
• Cross-platform
• Web client
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Nickelodeon
Results and Successes:
• Searching can be visual or based on keywords
• Retrieving files is extremely fast and easy
• Catalog is available to the entire crew
• Users around the studio can see each others work
Are You a Rich Media Hoarder?
If so, DAM can help!
• Save time
• Save money
• Increase revenue
• Make life easier!
Learn More & Questions
Get started with DAM:
www.damlearningcenter.com
Learn more about Portfolio Server:
www.extensis.com/portfolio